Blow Creative

25/02/2026

How do you prove brows won’t budge? You hand them to Love Island’s Shakira and Harry… then send them zip lining and straight into the worst Welsh weather. 🌧️⚡

For NYX The Brow Glue Crazy Lift, Blow put brows through real torture tests with wind, rain, speed, zero mercy. The verdict? Locked in place, whatever the conditions.

Brows that survive this aren’t going anywhere.



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28/01/2026

How do you stop skincare from looking like skincare content? You turn it into a breakup. 💔🧴

For CeraVe, Blow teamed up with Jamie Laing & Sophie Habboo to build a social-first skit that plays out in real life, real time... blending humour, chemistry and everyday routines into something that feels more like a moment than a message.

What hit the feed? A scroll-stopper that makes people watch first and notice the product second.



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26/01/2026

How do you launch a viral mascara at cosmic scale? You take over Europe’s largest digital ceiling. 🚀

For Maybelline’s Sky High Plum Twilight, we transformed Printworks Manchester into a full-blown space mission... a mascara “rocket launch” playing out across 1,000m² of connected screens.

From 3D world-building and environment mapping to lighting, animation and particle systems, every frame was engineered to feel seamless, cinematic and completely out of this world.


The result? A fully immersive brand moment that didn’t just reach for the sky, it owned it.



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04/12/2025

What’s everyone’s favourite mascara? We took to the streets to ask… 🎤

Sky High. Lash Sensational… The answers kept coming – and they all said the same thing: It’s always Maybelline.

Real people. Real picks. Real brand love.



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01/12/2025

How do you get the boomer generation talking about Revitalift, Age Perfect and all things L’Oréal Paris Beauty… on TikTok, no less? You host a “boomer-only” beauty event that proves the perfect age is now. 💫

L’Oréal Paris hosted an exclusive beauty and TikTok upskilling event at White City House led by TV Presenter and beauty journalist Nadine Baggott. The day was jam-packed with live skincare tutorials, flawless makeup moments, and plenty of glow-up energy.

We captured it all, from confident laughs to viral-ready selfies.



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28/11/2025

If you haven’t heard that global superstar Miley Cyrus has joined forces with Maybelline as their new spokesperson, you’ve been living under a rock! Miley marks a new era for Maybelline, bridging nostalgia and reinvention, and in a Maybelline UKI first, they asked us to create a total Outernet takeover in celebration.

4 indoor rooms (with floor to ceiling screens), 3 outside screens, 2 TikTok legends and 1 secret set.

An unforgettable immersive experience.



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26/11/2025

How do you relaunch a cult concealer and make it feel brand new? You hand Olivia Attwood the mic. 🎤

We reimagined the Vogue 73 Questions format for Maybelline’s Instant Eraser, blending playful Q&A with flawless application moments, all shot with bold energy and attitude.

The result? A social-first edit that’s as quick, glossy and confident as the product itself.



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29/10/2025

How do you take L’Oréal’s global 2025 Le Défilé moment (born in Paris) and make London feel just as “Worth It”? Build an experience that lives beyond the runway and you capture it in real time.

While Paris hosted the global runway, London brought the vibe - transforming the Covent Garden Piazza into an immersive playground of empowerment. From glam beauty consultations and panel talks with UK ambassadors, to buzzing product zones and over 1,000 people strutting their stuff on the “Walk Your Worth” catwalk, we caught every moment on camera. We pulled out all the stops - editing photos on-site and turning around a teaser video the very next day (yes, really 👀).

A London activation with Paris-level energy... documented at the speed culture moves.



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29/10/2025

28/10/2025

Have you ever seen hair this glossy?!

L’Oréal partnered with the stunning Maura Higgins to promote the newly formulated Casting Crème Gloss hair colour, and Blow made sure her hair looked as glossy as possible on camera by building a lighting and camera system designed to capture depth, shine and tone.

Hair so reflective you could practically see yourself in it! The results speak for themselves… just look at her!!

Maura’s post alone has already pulled 42K+ likes! Proof that gloss this good stops the scroll.



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