01/10/2026
Life has a rhythm. And nutrition should fit right into it.
For people living with PKU and TYR, everyday routines take a little more planning. So when Cambrooke introduced a new resealable cap for its specialist nutritional drinks, we knew this was about more than packaging.
That thinking inspired Play. Pause. Repeat. – a campaign designed around the rhythm of everyday life.
A celebration of the freedom to drink when it works for you. Twist it open. Pause. Reseal. Carry on with your day.
We brought the idea to life through animation, social, digital, events, sample packs and even Spotify playlists – creating a campaign that moves to the same beat as the people it was made for.
Discover the full case study here: https://www.fiora.agency/our-work/we-hit-play-new-era-cambrooke