24/09/2026
Meet the new If Not Now 🐦⬛
Ten years ago, we started If Not Now with a stubborn belief that creativity should do more than sell people stuff they don’t need.
Since then, we’ve made bold campaigns for people fixing the world. We’ve worked with global NGOs and charities, grown movements, shifted policy and ruffled the right feathers.
But after ten years, our old brand no longer felt like us. So we made one that does. It’s bold, restless and a little unruly.
And at the centre of it is a crow.
Crows pay attention. They remember faces, find ways around obstacles and get loud when something’s wrong. They also know there’s strength in numbers. We liked that.
Head up, feet on the ground and getting s**t done.
The new If Not Now is live → ifnotnowagency.com