Atomic Leap

01/05/2025

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25/11/2020

I’ll be covering some of this on my webinar at 11am on Thursday, but measurement is one of the most important elements of a well-run PPC campaign.

Just a brief post of some of the key points of measurement in PPC – would be great to get your views.

What you measure in Google ads directly contributes to how much you get out. Because anything you can measure, you can improve and optimise.

25/11/2020

I’ll be covering some of this on my webinar at 11am on Thursday, but measurement is one of the most important elements of a well-run PPC campaign.

Just a brief post of some of the key points of measurement in PPC – would be great to get your views.

How to cost an AdWords Trial - the first part in the series to answer the question "How Much Should Spend on PPC?". 5 Steps to Cost an AdWords Trial

17/11/2020

We often get asked to do audits on Google Ads accounts by marketing directors/managers or business owners.

This is usually because something has gone wrong and/or there's a concern the account isn't being run properly, and they need answers on something they are not specialists in.

So I thought - "what if they could easily do their own audit, understand what’s going well and what isn’t, and get the answers they need without having to give anyone else access to anything"?

That's why we've created the webinar - Easily Audit Your Own Google Ads Account: https://www.webatomic.co.uk/easily-audit-you-own-google-ads-account-webinar/

We've developed a tool that accompanies the webinar that lets anyone audit their own account, and be able to understand the results they are seeing - without even logging into Google ads.

If you are worried you're missing out on sales, if costs have suddenly gone up, if you feel you're missing out to competitors - this webinar will help you to answer some of those questions yourself in a simple and easy to digest way.

https://www.webatomic.co.uk/easily-audit-you-own-google-ads-account-webinar/

Easily Audit Your Own Google Ads Account And Learn How Your Account is Performing

11/11/2020

Monitoring competitors and responding can make all the difference to PPC campaign performance.

I've written a brief intro here - including free and paid tools you can use and the things to be looking out for.

Hope it's helpful!

This blog takes a look at the ways you can gain insight into your competitors, and the value it brings you.

30/03/2020

Some great advice and tips from Jack on how to save time and make your life easier by using Google's Ad Editor to bulk upload ads. Check it out!

How to make the uploading process easier when uploading many ads across multiple campaigns and ad-groups using the Google Ads Editor tool. Read how here.

24/03/2020

I think we all need a distraction from the Coronavirus news, so here's a photo of Charlotte's dog Shadow who is becoming a good working from home companion! 😄 Sending our best wishes to everyone.

20/03/2020

Second blog post in the Google Ad Grants series giving you helpful tips and tricks we've learnt along the way to help prevent your grant account from becoming deactivated. And what to do if it does! 👍

How to stay informed of the latest criteria to Google Ad Grants and some tips and tricks to prevent your grant account from becoming deactivated.

16/03/2020

Epic office coffee delivery...just in time for another busy week / month! 😍☕️

10/03/2020

Jack has written a great blog post about how you can use ad extensions in your Google Ads campaigns! Check it out here >

Ad extensions are important for making sure that you are making the most of a Google Ads Campaign. Read more about them and how to use them here.