Marketing Tech

01/12/2025

Ready to transform your loyalty strategy? Gamification is reshaping how brands engage customers, turning everyday interactions into fun, rewarding experiences that drive retention, boost spend, and build real emotional connection.

Check out the brand-new ebook ‘The Ultimate Guide to Gamification in Loyalty Programs’, created with Wojciech Gil (Comarch), Premal Patel (The Loyalty People) & Wojciech Osuch (Accenture), and become a true Loyalty Program Game Master.

This guide breaks down the psychology, mechanics, and real-world brand examples you need to design a loyalty program your customers actually want to return to.

Download the guide to learn:
● Why gamification drives deeper engagement
● The mechanics that deliver the biggest impact
● How to design a gamified loyalty program
● How leading brands like Starbucks, Nike, and JetBlue do it
● The trends shaping the future of loyalty

If you want your loyalty program to stand out, and keep customers coming back, this guide is a must-read.

Download the guide here: https://www.marketingtechnews.net/go/level-up-your-loyalty-game-an-ultimate-guide-to-gamification-in-loyalty-programs

Get your free download: Level Up Your Loyalty Game: An Ultimate Guide to Gamification in Loyalty Programs, powered by Comarch

18/11/2025

Every day, thousands of emails leave organisations… and too often, the brand experience goes with them.

From broken logos and outdated job titles to mismatched colours, random social icons, or festive banners wishing Happy New Year… well into April, employee email signatures remain one of the most common sources of inconsistency inside large organisations.

Yet they’re also one of the most visible and repetitive brand touchpoints a company owns.

In her latest article, Amandine Fernandez, CMO at Letsignit, breaks down the most frequent “email signature don’ts” she observes across enterprises — and the operational, brand and governance risks they create.

She also shares the essential Do’s large organisations can follow to bring back clarity, consistency and measurable performance to a channel they already use every single day.

Read the full article: https://www.marketingtechnews.net/go/email-signature-dos-donts-from-chaos-to-consistency-and-performance-in-every-send-facebook

04/11/2025

Don't forget to check out the on-demand recording for the insightful webinar, CMS Buyer’s Briefing: A Live Look at What’s Next in AI-Driven Platforms, led by Progress and Rika: https://event.eu.on24.com/wcc/r/8000155251/2A6F7C06128D048821D0945013DDFF0E?partnerref=social

Senior marketing experts Mariam Tariq and Kristina A. explore how you can adapt and thrive as AI reshapes digital strategy and operations, and how an AI-powered CMS can be your organisation’s competitive advantage.

🎥 Watch the on-demand recording: https://event.eu.on24.com/wcc/r/8000155251/2A6F7C06128D048821D0945013DDFF0E?partnerref=social

22/10/2025

🎥 Discover how an AI-powered content management system can be your organisation’s competitive advantage at a time that suits you!

Watch the on-demand webinar, CMS Buyer’s Briefing: A Live Look at What’s Next in AI-Driven Platforms, to explore how you can adapt and thrive as artificial intelligence reshapes every aspect of digital strategy and operations.

Harness the expertise from:

- Mariam Tariq, SVP, Marketing and Strategy, Digital Experience, Progress
- Kristina Angelova, Director, Marketing Strategy, Co-Founder, Rika

Watch the recording: https://event.eu.on24.com/wcc/r/8000155251/2A6F7C06128D048821D0945013DDFF0E?partnerref=social

13/10/2025

Don't miss this week's webinar, CMS Buyer’s Briefing: A Live Look at What’s Next in AI-Driven Platforms, on 16 October at 2pm BST and learn how to future-proof your digital presence with an AI-powered CMS.

📅 16 October 2025 | 2-3pm BST
🎟️ Secure your free place: https://lnkd.in/eWmxy2g2

Many organisations are unsure of how to adapt and thrive as artificial intelligence reshapes every aspect of digital strategy and operations.

Join this valuable webinar to:

✔ Uncover how leading organizations are accelerating workflows, adapting to change and future-proofing their digital presence

✔ Explore strategies for delivering personalized, AI-driven experiences at scale

✔ Learn how to scale your operations with enterprise-ready architecture and tools

✔ Ask your questions to the experts and view an AI-powered CMS in action

Register free today: https://lnkd.in/eWmxy2g2

02/10/2025

🚀 Position yourself at the forefront of AI-driven content management innovation at the upcoming free webinar, CMS Buyer’s Briefing: A Live Look at What’s Next in AI-Driven Platforms on 16 October. Find out more: https://event.eu.on24.com/wcc/r/8000155251/2A6F7C06128D048821D0945013DDFF0E?partnerref=social

Uncover what's in store for content management with AI-driven CMS platforms and gain practical guidance on how to move faster, stay nimble and achieve measurable results in this fast-paced era of AI.

Speakers:
- Mariam Tariq, SVP, Marketing and Strategy, Digital Experience, Progress
- Kristina A., Director, Marketing Strategy, Co-Founder, Rika Digital
- Moderator: Joe Green, Editor, TechForge

📅 16 October 2025 | 2-3pm BST
🎟️ Secure your free place: https://event.eu.on24.com/wcc/r/8000155251/2A6F7C06128D048821D0945013DDFF0E?partnerref=social

Thursday, October 16, 2025 at 2:00 PM Greenwich Mean Time.

24/09/2025

Paid channels are becoming more expensive, organic reach is uncertain, and attribution continues to be a challenge. Fernandez, CMO at Letsignit, highlights an often-overlooked opportunity to make better use of the channels we already own.

Owned media, including intranets, customer portals and even email signatures, offers scale without additional spend.

The takeaway is clear: growth isn’t always about adding new channels, but about making existing ones work harder.

Read the full article: https://www.marketingtechnews.net/go/letsignit-marketingtech-facebook-socials

Budgets are tight, pipelines are slower, and if you've recently sat in with a CFO, you'll know exactly how forensic ROI questions have become.

11/09/2025

Launched earlier this year, Yext Scout is an AI search and competitive intelligence agent that’s designed to boost brand visibility and uncover critical insights related to the new AI-driven search platforms, alongside ‘traditional’ searches as we know them.

Yext will be exploring the massive impact AI has had on search and user behaviours, and how Scout can inform marketing professionals, at a webinar, ‘Winning Search in EMEA: How Yext Scout Drives Visibility Across Local and AI Platforms.’

Join Yext for this exclusive session on Wednesday 24 September at 1pm BST / 2pm CEST.

Find out more and register today: https://www.artificialintelligence-news.com/news/yext-scout-guides-brands-through-ai-search-challenges/

Yext will be exploring the massive impact AI has had on search and user behaviours, and how Scout can inform marketing professionals at a webinar in October 2025.

11/09/2025

How can an AI-powered CMS give your organization a competitive advantage? Discover more at the free webinar, CMS Buyer’s Briefing: A Live Look at What’s Next in AI-Driven Platforms on 16 October 2025 at 2pm BST!

In today’s AI-driven world, a CMS can help your organization to:

✅ Personalize customer experiences and deliver the right content to the right audience

✅ Speed us content operations through tagging automation, SEO and publishing

✅ Optimize strategy with real-time performance analytics and data-driven insights

✅ Improve cost and resource efficiency so your teams can focus on innovation

✅ Enable future-ready growth and adapt content for new channels and global markets

Speakers:

- Mariam Tariq, SVP, Mar.keting and Strategy, Digital Experience, Progress
- Kristina A., Director, Marketing Strategy, Co-Founder, Rika
- Moderator: Joe Green, Editor, TechForge

Gain actionable insights to move faster, stay ahead and achieve measurable results as AI reshapes digital strategy and operations.

Secure your free place: https://event.eu.on24.com/wcc/r/8000155251/2A6F7C06128D048821D0945013DDFF0E?partnerref=social

09/09/2025

AI is rewriting the rules of digital discovery. Traditional search results are being replaced by AI-generated answers — is your brand ready?

Join the webinar, Winning Search in EMEA: How Yext Scout drives visibility across local and AI platforms, to uncover how Yext Scout empowers multi-location brands to stay visible and competitive across AI-driven and traditional platforms.

📆24th September 2025
⏰ 1PM BST / 2PM CEST
🔗 Register your place: https://bit.ly/3I4Wt2q

Key takeaways:

- How AI is reshaping search behaviour across markets and what that means for your brand

- Where (and why) your local business is showing up in AI platforms like ChatGPT and Gemini

- How local competitors are earning visibility and how Scout uncovers those insights for you

- What actions you can take to improve presence, sentiment and performance - at scale

- Live Scout demo including vertical-specific use cases

👉 Save your spot: https://bit.ly/3I4Wt2q

04/09/2025

Discover how an AI-powered content management system can be a competitive advantage at the free webinar, CMS Buyer’s Briefing: A Live Look at What’s Next in AI-Driven Platforms, on 16 October 2025.

📅 16 October 2025
⏰ 2pm BST
🔗 Register now: https://event.eu.on24.com/wcc/r/8000155251/2A6F7C06128D048821D0945013DDFF0E?partnerref=social

Key takeaways:

- Discover how leading organizations are leveraging AI-enabled CMS platforms to accelerate workflows, adapt to change and future-proof their digital presence

- Uncover proven strategies for delivering personalized, AI-driven experiences at scale

- Find out how to confidently scale your operations with enterprise-ready architecture and tools

- View an AI-powered CMS in action

Speakers:

- Mariam Tariq, SVP, Marketing and Strategy, Digital Experience, Progress
- Kristina A., Director, Marketing Strategy, Co-Founder, Rika Digital
- Moderator: Joe Green, Editor, TechForge Media

Secure your place: https://event.eu.on24.com/wcc/r/8000155251/2A6F7C06128D048821D0945013DDFF0E?partnerref=social