25/10/2024
Rebrands don't get more down to earth...
than rebranding Down To Earth Media! We created an entire brand and website refresh for DTEM, which serves as a great showcase for their impressive industry credentials and brochure of their workshop offerings. DTEM's brand is all about empowering businesses and individuals to improve their media skills.
Our approach was to lift their current branding OUT OF THE MUD, literally, as it heavily focused on working with farming industries and featured muddy tractor prints, rustic textures and lots of brown. But with clients from a wide range of industries we opted for a fresh and bright colour pallet instead, using photographs to feature real people/clients and give the brand true authenticity. Central to the branding are the line drawings of camera view finders, aspect ratios, camera phones and film negatives, to focus on the core services of DTEM, and it's all about capturing life/business behind the lens.