27/04/2026
NEW PROJECT FINISHED! 💥💥💥💥
I recently developed Fusion, a functional energy drink brand designed around four distinct states: Boost, Spark, Flow and Calm. ✨
The project explores a shift away from traditional energy drinks towards more balanced, wellness led alternatives. By combining natural caffeine, prebiotics and functional ingredients, Fusion positions itself between performance and wellbeing.
The visual identity is built as a scalable system, using bold typography, vibrant gradients and geometric illustrations to clearly communicate both function and flavour.
This was a great opportunity to bring together brand strategy, packaging and visual design into a cohesive concept.
VIEW THE FULL PROJECT IN MY BIO OR ON MY BEHANCE 💥💥