Sugar Bullet Marketing

08/04/2021

OK it's very American - but these did make me laugh

Companies spend big bucks to make us remember them. They put billboards along the roads, run commercials during the Super Bowl, and have celebrities posting their products on social media. But whatever message they're trying to send, ultimately it's the relationship we have with them that matters.

24/02/2021

Too many companies are blinkered when it comes to their marketing - focusing on what they think is great about their product or service rather than what is likely to appeal to their customers. Make sure you don't make the same mistake.

It is all too easy to become blinkered with your marketing. By this I mean communicating about what you think is important rather than what’s actually motivating for your customers.

22/02/2021

The new Sugar Bullet Marketing website is now live! Let me know what you think - produced with the help of Anorak Cat Web Design and the hugely creative Jason Flinter who brought my vision of guns shooting sugar cubes and moving icons to life! https://www.sugarbulletmarketing.co.uk/

Sugar Bullet Marketing can help you hit your marketing sweet spot with affordable access to strategic marketing planning and management.

11/09/2020

This just appeared on my personal timeline. What do you think about this level of personalised advertising?

10/06/2020

Well worth a read - how will marketing need to adapt moving forward. A good follow up to the blog I posted earlier.

Coronavirus has changed everything. For how long, we don't yet know, but businesses will have to adjust to truly meet customer needs in the new normal.

10/06/2020

What is marketing?
At a time when so many businesses are struggling and sadly many marketeers seem to be losing their jobs, I wanted to share my personal views about why marketing needs to sit at the core of any business. I offer a free hours marketing consultation if anyone would like to discuss further (or of course you can comment below!).

Sounds like a simple question, but marketing seems to be defined differently depending on who you speak to. My personal view is that Marketing needs to sit at the centre of any business and this blog explains why.

01/05/2020

Is Covid-19 a valid excuse for poor service?
Following a poor customer experience with Google Store, this is a question I try to answer here. What do you think? https://qoo.ly/35s5m4 -19 Google

It’s a tricky time for business as we all know. Teams are split up, people are working from home or operating with reduced numbers on site, but is this an excuse for poor service?

06/04/2020

Before you consider cutting your marketing budget at the moment - please, please read this. If you can keep your marketing going or even better increase it, you will reap the benefits both now and in the future.

It may seem like a paradox, but recessionary periods actually provide fertile grounds for marketers to grow their brand's market share if they're prepared to think long-term.

06/04/2020

Great idea https://qoo.ly/35b8s7ng%20(40)::&email_hash=

Agency team in London designed app in response to last week's UN brief.

06/04/2020

Have to say I prefer this ad and the way it gets the message across to the government version. What do you think? https://qoo.ly/35b8n5ail_hash=

Google created a special ad in collaboration with ITV, ahead of the broadcaster's pause to applaud the NHS and other key workers.

20/01/2020

It's Monday - in need of some inspiration? Love the way these utilise Twitter to its fullest.

Adidas, KFC and McDonald's were among brands that found creative ways to use platform to great success.

13/01/2020

Sometimes it's the little things that make you smile - today it's the fact that Google calendar is showing me appropriate graphics for my appointments.