Social Butterfly Studios

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Social Butterfly Studios Jade 🦋
Making social media make sense for small businesses
without making it your whole bloody life. Shoots • Management • 1:1s • Courses

19/10/2026

The best social media strategy for your small business isn’t the one that looks impressive on a spreadsheet.

It’s the one you can actually bloody maintain.

Because a content plan that requires you to film 15 Reels, post every day, make endless Stories and spend three hours engaging with strangers isn’t much use when you’ve also got an actual business to run.

And yet, so many small business owners think they’re failing at social media because they can’t keep up with advice designed for full-time content creators.

You’re not supposed to be doing this 40 hours a week.

So make it easier.

Find two or three content formats you can repeat.

Answer the questions your customers are already asking.

Batch content when you’ve got time.

Reuse good ideas instead of constantly reinventing the wheel.

And stop confusing doing MORE with doing BETTER.

Consistency matters. But it needs to be sustainable, useful and actually helping your business.

Otherwise, what’s the bloody point!

16/10/2026

Not every post needs to sell.

But if you’re running a business, SOME of them probably should 👀

And selling doesn’t have to mean:

“BUY NOW 🚨”

“Spaces available!!!”

“DM TO BOOK ❤️”

Some of the best sales content simply makes someone feel more confident about buying from you.

Try these:

1. “Here’s exactly what happens when you buy/book from us.”
Remove the uncertainty. Show the process. Tell people what to expect.

2. “Is [your product/service] actually worth the money?”
Explain who it’s for, who it ISN’T for and what they’re actually paying for.

3. “Why did this customer choose us instead of [the alternative]?”
Show their problem, what they needed and why your solution made sense.

You’ve now shown your offer, expertise, process and proof without screaming:

PLEASE BUY SOMETHING.

Good sales content doesn’t need to pressure people into buying.

It makes buying from you feel like a bloody sensible decision.

Save these for the next time you don’t know what to post.

Your mum’s liked it. Your friend’s left a 🔥. Lovely support, but you’d quite like a customer too 👀And when you’ve squeez...
15/10/2026

Your mum’s liked it. Your friend’s left a 🔥. Lovely support, but you’d quite like a customer too 👀

And when you’ve squeezed posting into the gap between doing the actual work and making dinner, it’s bloody frustrating to feel like it’s going nowhere.

Sometimes you’re so close to your business that you forget what a potential customer might need to hear before they enquire or buy.

That’s where my guide comes in.

100 content ideas, with examples and the reason each one works, so you can see how to use it for whatever you sell.

Built from years of creating content for real businesses, with sales psychology behind the prompts. £19.99, and there whenever you’re staring at your phone thinking, “What the hell do I post?”

Get yours through the below link.

https://socialbutterflystudios.co.uk/store/p/100-post-ideas-for-any-business

15/10/2026

This might annoy a few small business owners 😬

But your customers don’t owe you a purchase because you worked really hard on your business.

And you probably HAVE worked ridiculously hard.

Late nights. Weekends. Stress. Money. Sacrifices nobody else sees.

That matters.

But it’s not your value proposition.

Your customer is still thinking:

What’s in this for me?

Will this solve my problem?

Is it worth the money?

Can I trust you?

Why should I choose you instead of the alternative?

There’s absolutely nothing wrong with sharing your story or showing people the work that goes on behind the scenes.

Just don’t make your sacrifice the reason they should buy.

“Please support my small business” makes the purchase about helping you.

Good marketing gives them a reason to buy because it helps them.

You can work incredibly fu***ng hard on something…

and people still won’t buy it if they don’t understand why it’s for them.

14/10/2026

Three pieces of social media advice I wish small business owners would stop following…

“You need to post every day.”

No, you need to post content that’s actually worth watching.

If you’ve got something useful to say every day, brilliant. But posting rubbish just to tick a box on your content calendar isn’t a strategy.

“You need to jump on every trend.”

You sell kitchens. You don’t need to dance to Espresso.

Trends can be useful when they’re relevant to your business. But you don’t need to force your products into every trending sound just because somebody told you the algorithm likes it.

“You just need more followers.”

More followers doesn’t automatically mean more customers.

I’d rather you had 500 people genuinely interested in what you sell than 50,000 who followed you for a funny video and will never buy anything.

Here’s the problem with a lot of social media advice.

It’s designed to help content creators grow an audience. Not necessarily to help small business owners grow a business.

And those are two very different things.

Focus on reaching the right people, building trust and making it easy for them to buy from you.

Not chasing every new Instagram trick like it’s your second full-time job.

13/10/2026

Your audience doesn’t care about your business.

Not yet, anyway.

They care about THEIR problems.

Their goals.

Their money.

Their time.

The thing that’s currently pi***ng them off that they want someone to fix.

So one of the easiest ways to improve your business content is to stop asking:

“What do we want to tell people?”

And start asking:

“Why would our customer care about this?”

New service? Don’t just announce it. Tell me what it helps me do.

Finished a project? Don’t just show me the finished result. Tell me what changed for the customer.

New product? Don’t just tell me it exists. Show me why I might actually want it.

Your business is the context.

Their problem is the content.

Make it about them.

12/10/2026

You don’t have to love making content.

You don’t have to feel inspired every time you open Instagram.

And you definitely don’t need to become a full-time content creator.

But if content helps get your business in front of potential customers, then it has a job to do.

The answer isn’t to force yourself to make three TikToks a day. Make content simpler. Find a format you can sustain. Batch it. Reuse it. Stop over-editing everything.

But don’t confuse “I don’t enjoy this” with “I shouldn’t have to do this.”

You’re running a business. Not every useful part of that is going to be fun.

Your content doesn’t need to bring you joy.

It needs to do its job.

09/10/2026

Ive had so many people say they can’t make videos. They’re not as confident as me. They don’t know what to say. They’re scared, embarrassed, too stressed out.

And let me tell you a secret. Sometimes I just can’t do it either.

I’ve been making content for 3 years but if life is lifeing, my head is a mess, I’m tired, I’m overwhelmed then the last thing I want to do is sit in front of a camera and pretend I’ve got my s**t together.

And my literal job is social media. I know what I should be doing. I know how to do it. I tell other people how to do it for a living.

But some days I can barely get a sentence out without wanting to cry or throw my phone at a wall.

I don’t really have a motivational ending for this. I’m not going to tell you to push through or show up anyway but just to tell you not to compare someone’s final edit to your raw footage. You don’t know what got cut out before someone hit publish!

09/10/2026

50,000 views and not a single sale?

Before you blame your offer, ask yourself a better question:

Who were those 50,000 people?

Because views are attention. They’re not buying intent.

If your content is attracting people who were never going to buy from you, a bigger number doesn’t suddenly make it good marketing.

For content to actually help grow your business, it needs to do three things:

Get in front of the right people.

Give them a reason to trust you.

Make it bloody obvious what they should do next.

RIGHT PERSON → TRUST → NEXT STEP.

Because you’re not making content to collect views.

You’re making content to grow a business.

I spent years working in sales, and I promise you, selling doesn't have to involve a dodgy trench coat and a collection ...
08/10/2026

I spent years working in sales, and I promise you, selling doesn't have to involve a dodgy trench coat and a collection of questionable watches. 😂

But I hear it ALL the time from small business owners.

"I hate selling"
"I don't want to sound pushy"
"I feel awkward promoting myself"

And I get it. Nobody wants to be THAT person. It's ick.

But here's what I find interesting...

You'll happily spend 20 minutes telling your friend about a brilliant restaurant you've been to, a skincare product you swear by or the best coffee you've ever had.

You'll explain what makes it good, why you love it and why they should try it.

And you won't feel remotely uncomfortable doing it.

Because you believe in what you're recommending.

So why does that suddenly change when it's your own business?

You've put time, money, knowledge and probably a fair amount of your sanity into building something.

You're allowed to tell people why it's good.

The trick is understanding that people don't particularly care that you've got three appointments left this month.

They care about what booking one of those appointments might actually do for them.

And THAT is what you need to be talking about on your socials.

Show people the value. Help them understand what they're paying for. Give them a reason to want it.

And for the love of God, tell people how to buy it! Click the link, DM you? TELL THEM!

You're running a business, not a free educational resource 😂

I'm genuinely curious though, do you find selling your own stuff harder than recommending somebody else's?

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