25/08/2026
Your customers are searching your website for specific information. Do you know if your website is helping is helping them find it?
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Traditional website search is good at matching keywords, but it can struggle when someone searches for something using different words or phrases from the content on your website. For example, someone asks a detailed question, uses terminology that doesnât appear on your website, or needs information from several different pages.
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Thatâs where RAG (Retrieval-Augmented Generation) comes in.
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RAG-powered website search can understand the meaning behind a question, find the most relevant information across your content, and turn it into a useful, conversational answer â with links back to the original pages.
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And thereâs another big advantage: it doesnât have to be built into your website.
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A standalone RAG search service can continue working when your website is redesigned, migrated or moved to a different CMS. That means you can build a smarter search experience without starting from scratch every time your website changes.
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So, what does RAG website search actually involve? And where does it make the most sense?
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Our Senior Web Developer, Mark Hearton, has broken it down in our latest article, including the technology behind it, the benefits and the limitations to consider.
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Read the full article via the link in our bio đ