The Cake Mix

12/09/2022

https://www.synthesia.io/

Trialled Synthesia last week and I have to say impressed. Some are better than others but they are a great way for companies to embrace video at an affordable price.

It offers excellent flexibility and can provide your customers with the next level of interaction they are expecting in any language they want.

Synthesia is a web-based platform for creating videos with AI avatars and voices.

Create AI videos by simply typing in text. Easy to use, cheap and scalable. Make engaging videos with human presenters — directly from your browser. Free demo.

23/05/2022

Freddy on the mix at Cake Mix towers. What a weekend! :)

03/02/2022

Have you caught up with the future of cookies?

Our latest chapter on Personalisation

The future of Cookies. How to use First and Zero-party data to create amazing customer experiences with the deprecation of Cookies.

10/01/2022

It's here!

That's right the latest part in our "Future of Cookies" blog is here.

Chapter 5 - Personalisation

See how personalisation will be affected by changes to third-party cookies and how you can use the first and zero-party data at your disposal to create amazing, personalised, customer experiences.

The future of Cookies. How to use First and Zero-party data to create amazing customer experiences with the deprecation of Cookies.

22/11/2021

The next chapter is coming soon!

So as a refresher, here's chapter 4:

The future of Cookies. How to use First and Zero-party data to create amazing customer experiences with the deprecation of Cookies.

15/09/2021

That's right folks it's time for the latest chapter in our Data Recipes: The Future of Cookies blog.

Check it out here

The future of Cookies. How to use First and Zero-party data to create amazing customer experiences with the deprecation of Cookies.

16/08/2021

We'll have our next chapter out soon, so now's the time to refresh yourself on everything we've discussed so far on cookie deprecation:

The future of Cookies. How to use First and Zero-party data to create amazing customer experiences with the deprecation of Cookies.

29/07/2021

Have you heard?

We're compiling a must have resource about the future of cookies.

Check out the first three chapters here for free:

The future of Cookies. How to use First and Zero-party data to create amazing customer experiences with the deprecation of Cookies.

16/07/2021

In case you missed it...

What do you do if you are a start and/or don't have any user data?

We talk a lot about different forms of data, how to gather that data and ultimately, how to use it. It is often the case that startups have little to no user data so need a way of targeting the correct audience.

This is why we use Proto-Persons.

Proto-Personas are a great way of making the best guess as to whom your target users are and having your whole team aligned and focused when it comes to marketing, building and tweaking your product.

I have shared an example below of a recent proto-persona we created with one of our clients.

The main areas we look to highlight are the user's Context, Goals, Behaviours & Roadblocks.

If you want to find out more about life after cookies and follow our learning journey into digital transformation, you can read more here https://hubs.la/H0SrygN0

08/07/2021

It's all about Data... but how do I gather it?

There are lots of different ways to gather data that we have displayed in the research landscape diagram below.

If you want to find out more about the future of cookies, read more here https://hubs.la/H0RK7h20

06/07/2021

What do you do if you are a start and/or don't have any user data?

We talk a lot about different forms of data, how to gather that data and ultimately, how to use it. It is often the case that startups have little to no user data so need a way of targeting the correct audience.

This is why we use Proto-Persons.

Proto-Personas are a great way of making the best guess as to whom your target users are and having your whole team aligned and focused when it comes to marketing, building and tweaking your product.

I have shared an example below of a recent proto-persona we created with one of our clients.

The main areas we look to highlight are the user's Context, Goals, Behaviours & Roadblocks.

If you want to find out more about life after cookies and follow our learning journey into digital transformation, you can read more here https://hubs.la/H0RzWKM0