16/07/2021
Hello lovely people!
I wanted to create a post to clarify the services that I offer, as this has expanded with plenty of experience over the past couple of years!
1. Graphic Design - what do I mean by this?
All experiential design from printed packaging design, logo's, business cards and brochures to all things digital like digital adverts, websites and emailers!
2. Illustration - what exactly is illustration?
The imagery itself, whereas graphics is more about the organisation of imagery with type and information display on its medium. It may be very simple hand-drawn shapes (like shown below) to a diagram to explain how to use something or an image to make your product 'pretty' and give a feeling to your brand. The main thing to remember about imagery is that having something original and unique for your business means you are not liable for Copywrite and you have something completely unique representing you!
3. Packaging Design. This is something that I've been working with plenty over the past couple for years from skin brands, eco wine and food products. I enjoy mixing my illustration with pack design for something completely unique and creative!
4. Branding.
Branding is the complete package. When you experience a brand you witness serval visual elements from typefaces, colours, photo's and illustrations. Branding is the precious art of putting these things together to create a visual impression of your product or service. Brand guidelines are important to create consistency with how you represent yourself to the world.
5. Brand consultancy.
Need advice on brand direct? Perhaps wanting to re-brand to capture a different audience? As touched on above, branding is very precious and there is ALOT of science within the psychology of branding, I can offer consultancy on this.
So there you have it a quick breakdown of what I do and what I can offer. I take a very down to earth and methodical approach to all my offerings and very happy to talk things over in person (bristol) or over the phone.
Communication is key to good design and enthusiasm!