Toodle Pip Media

18/10/2026

A fresh new look for Toodlepip Media! 💛
I'm excited to share our brand new website with you!

Toodlepip has evolved quite a bit over the years, and it felt like the right time for our website to reflect where the business is today and, more importantly, where we're heading.

Facebook and Instagram advertising is still very much at the heart of what I do, but increasingly I'm working with businesses on their wider marketing strategy too.

Because sometimes the biggest opportunities come from stepping back, looking at the bigger picture and making sure all the pieces of your marketing are working together.

The new website brings all of that together, along with some lovely client success stories that I'm particularly proud of.

It's a fresh new look, a clearer picture of how I can help and a little glimpse into the next chapter for Toodlepip Media.

Still the same personal, boutique approach. Just with a few exciting things happening behind the scenes!

I'd love you to have a look around and let me know what you think.

www.toodlepipmedia.co.uk

Specialist Facebook Ads management and Instagram advertising for small and growing businesses. Meta Ads strategy from Jo Cox in South Gloucestershire, near Bristol, working across the UK.

15/10/2026

Loyalty is a wonderful thing. But so is a fresh perspective.
Here's something I've learnt from working with businesses over the years.
Just because you've worked with the same marketing team, agency or consultant for a long time doesn't necessarily mean your business wouldn't benefit from a fresh pair of eyes.

Businesses evolve. Markets change. Customers change.

And sometimes your marketing needs to catch up.

You can have a perfectly good relationship with the people looking after your marketing and still benefit from someone else looking at your business from a completely different angle.

That's not disloyalty. That's good business sense.

And here's something else worth remembering.

Marketing strategy and social media management are two very different things.

One looks at the bigger picture. Your positioning, your audience, your opportunities and where your business is heading.

The other focuses on delivering the day-to-day activity.

Both have their place, but they're not interchangeable.

As a marketing strategist, part of my job is to spot opportunities, ask questions and sometimes challenge the way things have always been done.

Not because someone else is doing a bad job.

But because sometimes there's an opportunity to do things differently, and potentially better.

You don't have to change your marketing team to change your marketing thinking.

And sometimes, a fresh perspective is exactly what a business needs.

13/10/2026

A little introduction is long overdue!
If you've been dealing with Toodlepip Media recently, you may already have come across the lovely Rachael Griffiths.

Rach has actually been working with me behind the scenes for several years now, so she's already familiar with Toodlepip, how I work and the way we do things.

As Toodlepip continues to grow, it made perfect sense for Rach to take on a bigger role in the day-to-day running of the business.

From client communications and invoices to onboarding, keeping me organised and lending a hand with some social media, she's helping keep everything ticking along nicely.

And as I'm spending more time working on marketing strategies, managing Facebook and Instagram ads and meeting with clients, having someone who already knows the business makes such a difference.

Toodlepip is still very much the small, personal business I've always wanted it to be.

There's just a little more of us now!

So here's a very well-deserved introduction to Rach. If you hear from her, you're in very good hands.

And Rach, thank you for keeping me organised. It's no small task! 🤣

30/09/2026

This is the kind of thing I LOVE seeing in an ad account.

Quality ranking: Above average
Engagement rate ranking: Above average
Conversion rate ranking: Above average

Meta compares your ads against others competing for the same audience, so seeing all three sitting above average is a pretty good indication that the creative, messaging and strategy are doing their job.

Good Facebook & Instagram ads aren't just about pressing the "go" button. There's testing, tweaking and optimisation going on behind the scenes all the time.

And this is exactly what we like to see. ❤️

Want to see what Meta ads could do for your business? Let's have a chat.

28/09/2026

This year sees me heading into my 9th year in business, which feels slightly bonkers when I actually stop and think about it.

Toodlepip started as just me, offering organic social media support to small businesses and figuring things out as I went along.

Nine years later, it looks rather different.

What started as that little one-woman venture has grown into a fully fledged boutique Facebook & Instagram ads agency, with a brilliant team of people working alongside me and a wider network of people I trust to call on when my clients need something beyond the ads.

I'm incredibly proud of what we've built.

And I'm especially proud that my very first client is still with me today. We've worked together for nearly nine years and watched their social media go from strength to strength. I don't think there's a better compliment in business than someone continuing to trust you with theirs year after year.

So, a huge thank you to everyone who supported me when I first started, everyone who recommended me, introduced me to someone, shared a post or told somebody about Toodlepip.

And to every business that has trusted me with their marketing and their money over the years, thank you. I never take that responsibility lightly.

And finally, these two. ❤️

My boys have grown up alongside Toodlepip. They've supported me through all of it, held the fort when I've needed to go away, put up with the deadlines and the inevitable "I just need to finish this", and occasionally even managed to produce dinner when their mother has completely lost track of time.

They've always been in my corner.
Nine years in, Toodlepip isn't quite so little anymore.

But it's still built on exactly the same things it was at the beginning: relationships, trust, doing a good job and genuinely caring about the businesses I work with.

And I'm very proud of that.

Here's to year nine. ❤️

25/09/2026

People often come to me because they want Facebook & Instagram ads.
But sometimes, once we start looking at the bigger picture, we discover there are a few other pieces of the puzzle we need to sort too.

Maybe we need a Meta Pixel installed properly.

Maybe the website needs a few tweaks before we start sending paid traffic to it.
Perhaps we need a landing page, an email list set up, or a way of following up the leads the ads generate.

And that's where having the right people around me makes a huge difference.

Over the years I've built a brilliant little team and a wider network of people I trust, covering websites, email marketing, tech, organic social, Google Ads, design and plenty more besides.

So if something needs sorting, chances are I know exactly who to call.
I don't just want to switch your ads on, take your money and send people towards something that isn't ready for them.

Sometimes the best Facebook ad strategy starts with getting a few other ducks in a row first.
And if you need more than just the ads, we can bring the right people together and offer a complete package to get everything working properly.

One conversation with me can be the starting point.

Fancy a chat? Drop me a message.

23/09/2026

Your ad account should belong to you.
This is something I'm quite particular about when I take on a new Facebook & Instagram ads client.

I don't create your advertising assets inside my own business and make you dependent on me.
Wherever possible, we work from your Meta Business Portfolio and your ad account, and you give me the access I need to manage things for you.

Why?

Because it's your business.

Your ad account. Your data. Your pixel. Your audiences. Your advertising history.

And if one day we stop working together, all of that stays exactly where it should be. With you.

Occasionally this means onboarding takes a little longer. Meta can throw us the odd curveball with access, permissions and Business Portfolios, but I'd much rather get the foundations right than take a shortcut simply to get an advert live.

And you don't need to know how to do all the technical bits yourself.

Every new ads client gets clear, step-by-step technical notes showing exactly what needs to be set up and how to give me the correct access. And if Meta decides not to play nicely, we'll work through it together.

It's probably not the most exciting part of Facebook advertising.

But good account ownership matters.

Your business. Your assets. Your account. Always.

21/09/2026

A little Facebook Ads case study... 🐶
Sometimes you don't need a huge budget or a complicated campaign.

You just need a really clear goal.

A local dog trainer came to me with spaces left on an upcoming six-week puppy training programme and asked if Facebook and Instagram ads could help fill them.

We kept things simple.

One focused campaign.
One clear offer.
The right local audience.
And a straightforward way for people to get in touch.

Less than five days later, the class was FULL.

Even better, the campaign also generated enquiries for her 1-to-1 training programmes along the way.

This is exactly why I love working with smaller businesses.

Facebook ads don't always need enormous budgets, complicated funnels or months of planning. Sometimes there's simply a specific problem to solve:

"I've got spaces. I need the right people to know about them."

That's where a well-targeted campaign can work brilliantly.

If you've got a class to fill, appointments available, an event coming up or simply need more of the right people to know you exist, let's have a chat.

Jo x

18/09/2026

There’s a big difference between being visible and being remembered for the right reasons.
You can post regularly, have a lovely website and be active on social media, but can people quickly work out what makes your business different?

Why you?

Why should they choose you rather than the business down the road?

And does your marketing actually show them?

I think about this a lot when I’m planning Facebook and Instagram ads, because there’s very little point paying to put a business in front of more people if we haven’t worked out what we want those people to notice in the first place.

Sometimes the advert isn’t actually the first thing we need to talk about.
Sometimes it starts with a coffee and a conversation about your business, where you are now and where you’d like to be.

Fancy a coffee and a chat? Let me know. ☕

Jo x