13/08/2026
How my client went from posting every day for two months with little interest, to posting a few times a week with more engagement.
My client, a natural dog treat business owner, came to me after posting consistently for two months with little interest. She’d stepped away from social media for a while personally, and naturally felt disconnected from it, and wasn’t sure how to move forward with promoting her business online.
Rather than jumping straight into content ideas, we went back to the foundations.
I worked with her to gain a deeper understanding of her business, the challenges she was facing, her priorities for social media, her ideal customer, her positioning in the market, and her competitors.
From there, I identified several opportunities.
Reels weren’t being utilised to reach new people, despite being one of the best ways to reach new audiences. There was also a real opportunity to put her at the heart of the brand by sharing why she started the business and using her knowledge of natural treats to educate pet owners, build trust, and help people make more informed choices for their dogs.
Through my research during the audit, I found there was a huge opportunity on TikTok. Not only did the platform have a dedicated shop feature that suited her products, but natural dog treats were already performing incredibly well there.
Using all of this, I created a tailored social media strategy for her to implement.
Within just one week of the strategy document landing in her inbox, she’d launched on TikTok and was already receiving orders. 🥳
If you’re posting and seeing little interest, I’d love to see how I could help you. Comment ‘CHAT’ and I will be in touch. ✨