28/08/2026
Rightmove isnāt a marketing strategy.
Before anyone gets upset, weāre not anti-Rightmove. It does a very good job of putting properties in front of people who are actively looking for properties. The clue is sort of in the name.
But your marketing needs to start long before someone reaches a portal.
People are researching where to live, scrolling social media, asking ChatGPT questions and getting familiar with local businesses before you even know they exist. And when the time comes to choose an agent, you want your name to already mean something to them.
If your entire strategy relies on someone finding one of your listings on a platform you donāt own, youāre leaving an awful lot up to Rightmove.
Use the portals. Absolutely.
Just donāt ask them to do your entire marketing departmentās job.