02/03/2026
Why branding matters more than tactics when it comes to Average Order Value (AOV). π§ π‘ In our latest post, we explain how brand perception sets the ceiling for what customers are willing to spend β and why bundles, upsells, and discounts can only take you so far. Read actionable insights and make your brand the reason customers buy more.
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When businesses think about increasing average order value (AOV), they usually look at tactics: β’ Bundles β’ Upsells β’ Discounts β’ Free delivery thresholdsThose tactics work β but only up to a point.What most businesses miss is this:Branding sets the upper limit of what customers are willin...