Emma Louise - The Content Expert

Emma Louise - The Content Expert Copy Expert and Founder of Soulful Storytelling for Business

So what does it mean to tell your story in business? For me, it’s about being a truly human professional.There’s a misco...
01/11/2023

So what does it mean to tell your story in business?

For me, it’s about being a truly human professional.

There’s a misconception out there that writing like a human equals spilling all your personal life everywhere.

But being human and telling your story doesn’t mean that to me at all.

Being human is having a conversation with your audience.

Being human is giving your audience value.

Being human is sharing the relevant parts of your story.

Being human is aligning your content to your values, no exceptions.

If this resonates and you’d like some weekly inspiration to help you create content that’s human, sign up to my free newsletter.

I’ve left a link to sign up in the comments.

Will you help me share it far and wide?

I’m particularly looking to reach women in business who work 121 with their clients, in a helping or healing capacity, and are also in touch with their spiritual side.

Thank you so much ❤️

This is close to my heart and something I prioritise every single day now. But there was a time when I didn’t. Here’s my...
10/10/2023

This is close to my heart and something I prioritise every single day now. But there was a time when I didn’t. Here’s my story...

❤️ WORLD MENTAL HEALTH DAY. 10.10.2023

There’s no doubt, my breaking moment, and the year that followed, were really hard. Not just for me, but also for those who loved me most.

But, in hindsight, that was part of the road to now. Being happy again.

In truth, the hardest part was hiding it for so long. For a couple of years before THAT moment, I’d been pretending everything was ok.

Imagine walking into the office every single day, with a smile and an enthusiastic ‘good morning’, despite 5 minutes earlier having been in the carpark, fighting off uncontrollable shaking and a sudden inability to breathe.

Imagine making mistakes that you just wouldn’t normally make. Rather than being asked if you’re ok, you’re told you need to up your game. How? You already know you’re using everything you have just to be there in the first place.

Imagine your colleagues seeing you as a liability and a burden. They see you not pulling your weight. You know you’re just utterly exhausted.

Imagine knowing the cracks are starting to show. That people are seeing the ‘mental you’. That you’re suddenly in a position where you can’t hide anymore and people, who don’t understand, will see the very thing you’ve been hiding for so long.

THAT is the reality of a mental health condition.

We need to stand up, be brave, and talk about mental health openly.

No one should feel they have to hide. No one should have to break before they get noticed.

I’m one of the lucky ones. I’m here today, strong and happy. I’ve got a rock solid support network and I recognise when I need to take a little time out to look after me. I’m ok with not being ok sometimes.

But not everyone is so lucky.

Always be kind to those around you. You simply don’t know what battles someone is hiding and your kind words might just be the light someone needs today ❤️

📸 Pic was taken 7 years ago. I remember it well. That’s me hiding behind make up and a smile. I struggled to keep the mask on that day and it did slip a few times. But I do think I was hiding it quite well...

Owning your story is good for the soul ❤️I bang on about telling your story, to be visible, to inspire others and to att...
05/10/2023

Owning your story is good for the soul ❤️

I bang on about telling your story, to be visible, to inspire others and to attract your tribe.

And that’s all true. Storytelling helps you do all that.

But there’s something much deeper about understanding your own story.

It allows you to really know who you are and gives you back control to live a new story, if you want to.

It shows you patterns.

It shines a light on your strengths.

It gently highlights where things haven’t gone so well and where you might need to change some behaviours so you can have a different outcome.

When you really take the time to delve deep into your own pages, it might even surprise you!

Us humans can be very good at minimising our experiences and the knowledge we’ve gained along the way.

The point is, your story is powerful in so many ways.

So even if you’re not quite ready to share it with the world, why not understand your story for you? ❤️

WHAT HAS MY OWN STORY TAUGHT ME?A lot is the short answer. But that would be a rubbish post 😂I’ve always been high energ...
28/09/2023

WHAT HAS MY OWN STORY TAUGHT ME?

A lot is the short answer. But that would be a rubbish post 😂

I’ve always been high energy, even when I was young.

Mind buzzing.

Craving the next high.

Striving for the next goal.

Rushing around.

And I’d associated all those buzzy feelings with excitement and good times. Anything else would be boring right?

Wrong!

By really owning my story, I’ve come to realise the real magic is in the peace and calm of a single moment.

Cold wind on your face, mind quiet, soul open to whatever it needs to hear.

And the more of those moments I make happen in my day, the more magical the day becomes, in business and life!

I used to say my mind never shuts up. And do you know what… it was exhausting!

So while I do still love to buzz, I never miss an opportunity for peace and calm because that’s what’s good for my soul 💕💕💫

EYES STRAIGHT AHEADExploring your pain points isn't easy. In fact, it can be really quite hard!! But here's the thing. B...
26/09/2023

EYES STRAIGHT AHEAD

Exploring your pain points isn't easy. In fact, it can be really quite hard!!

But here's the thing. By digging deep and understanding what's holding you back, you put yourself in a strong position to find solutions.

A common pain point is losing focus.

With so much happening in the online space, it takes discipline not to let attention stray left or right.

I'm not saying that it's a straight road. Of course as you grow and evolve, you need to review what you're doing, and adapt if neccessary. Just as long as those changes are for the right reasons.

There will always be distractions. Things that make it challenging to stay focussed on your path.

But you've committed to deliver your message, to your audinece, in your way.

So stay strong, and keep walking that path, eyes straight ahead.

It’s all about the YOU-YOU! I believe in something way bigger than us. I love the moon cycles. I’m partial to a beautifu...
18/09/2023

It’s all about the YOU-YOU!

I believe in something way bigger than us.

I love the moon cycles.

I’m partial to a beautiful crystal.

I say thank you to the universe multiple times a day.

I enjoy journaling.

I say affirmations.

I visualise what I want in life.

I see magic really does happen.

Call it what you like, woo-woo, faith.

I just think it’s wonderful to believe in something that makes you feel good.

But fundamentally, I believe in the power each and every one of us has to create the life we want.

Our goals, desires, experiences, beliefs, values and stories hold the key to having it all.

So whatever beliefs you have, whatever inspires you to keep going, keep doing that.

Keep doing YOU because it really is all about the you-you ❤️❤️💫💫

24/08/2023

TODAY I HAD A BASH AT HEDGE CUTTING

We decided the time was right to up my skills and try something new - it was good fun.

But fear not, it’s not a career change! I’m only being let loose in the garden at home 😂

But it did get me thinking about the stories we tell ourselves.

A year ago, if you’d have predicted I’d be gardening, mowing, looking after calves, and all the other things I do, I’d have laughed.

I’m pretty sure I’d have said something along the lines of not being strong enough for manual labour.

But that was just the story I told myself back then.

Fast forward to now, and the story I tell myself every day is I’ll give anything a bash! Why not? You don’t know what you’ll love if you don’t even give yourself the chance to have a go.

I look at life now and feel truly blessed. How lucky am I that I get to write, be outdoors, learn new skills, push myself… All the things it turns out I love.

It’s wonderful ❤️

The point is, the stories we tell ourselves are so important.

Because if we’re telling ourselves limiting ones, chances are that’s the same story everyone else gets too.

So even if you’re not ready to share your story with the world just yet, why not check in with the story you’re telling yourself? Just for you.

Then challenge it!

Because you never know what stories you’ll be able to tell going forward if you just believe you can 💫❤️

Owning your story is good for the soul ❤️I bang on about telling your story, to be visible, to inspire others and to att...
23/08/2023

Owning your story is good for the soul ❤️

I bang on about telling your story, to be visible, to inspire others and to attract your tribe.

And that’s all true. Storytelling helps you do all that.

But there’s something much deeper about understanding your own story.

It allows you to really know who you are and gives you back control to live a new story, if you want to.

It shows you patterns.

It shines a light on your strengths.

It gently highlights where things haven’t gone so well and where you might need change some behaviours so you can have a different outcome.

When you really take the time to delve deep into your own pages, it might even surprise you!

Us humans can be very good at minimising our experiences and the knowledge we’ve gained along the way.

The point is, your story is powerful in so many ways.

So even if you’re not quite ready to share it with the world, why not understand your story for you? ❤️

DO YOU NEED TO TALK TO YOUR AUDIENCE MORE? I have a few spaces available for blog and newsletter writing. Regularly blog...
22/08/2023

DO YOU NEED TO TALK TO YOUR AUDIENCE MORE?

I have a few spaces available for blog and newsletter writing.

Regularly blogging and sending newsletters allows you to showcase your expertise at the same time as letting your audience get to know the human behind your business.

If your business relies on building on human connections, get in touch to see if I can take blog writing off your to-do list.

All blog writing includes a half an hour Zoom call to talk through what you need, research on the topics you want to cover and a set of amends if you need them.

Look forward to helping you with you blogging and newsletters ❤️

Taking a day off blogging to go gardening in the rain with Rich. Oh how life has changed! And it’s wonderful ❤️❤️Happy F...
18/08/2023

Taking a day off blogging to go gardening in the rain with Rich. Oh how life has changed! And it’s wonderful ❤️❤️

Happy Friday lovelies 💫

📸 two happy drowned rats 😂😂

⬇️ link to my latest blog in the comments

|| INSPIRATION IS ALL AROUND YOU ||Every single thing you see, touch and experience, is a part of your story. When you’r...
17/08/2023

|| INSPIRATION IS ALL AROUND YOU ||

Every single thing you see, touch and experience, is a part of your story.

When you’re deliberately aware of all that’s around you, and you’re open to sharing it, your content will just flow.

What’s inspired you today? 💕

MY BLOG WRITING SERVICE IS BACK! Since I started in business, I’ve always offered the services that feel right at any gi...
16/08/2023

MY BLOG WRITING SERVICE IS BACK!

Since I started in business, I’ve always offered the services that feel right at any given time. After all, that’s when I write best!

Recently I committed to my own blog and the bug for blogs is definitely back. I think I must have written around 20,000 words in the last 2 weeks!

I just love playing with a topic and turning it into words that actually bring something good in this crazy world.

So if you’ve been thinking about starting a blog, but just can’t seem to find the time, get in touch and let me help you.

We always start with 45 minutes on Zoom so I can get to know you and your business, and together we decide on your subject or subjects.

You can choose to have a one-off blog written, or I have packages of 5 or 10 blogs - it really is up to you.

If you want to have a read of my blog to get a feel for my writing, I’ll leave a link to it in the comments.

Pop me a message if you’re ready to get blogging!

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