Willmwcreative

05/06/2026

New website design & build for Holsworthy and Bude Skip HIre - Check it out here: www.holsworthybudeskiphire.co.uk 👈🏼

28/05/2026

👇🏼 www.willmwcreative.co.uk // Willmwcreative

05/05/2026

Something that always stuck with me was how jarring the culture at university felt from how I saw graphic design. To me, it's simply a visual language; a tool to be wielded for any intention, but always to communicate.

My tutor once said, to paraphrase: "Being a Graphic Designer is like being an illusion sorcerer." It always sat wrong with me. Like designers were meant to be painting brands as what they aren't, covering reality with a gossamer veil. Illusion is about controlling perception; you build a version of the brand that performs a role. The designer as an author, writing fiction for the audience to believe.

I've always preferred the idea of design as evocation. To evoke feeling, pulling the true intention to the surface. You're not inventing something, you're surfacing it. The brand already exists in the values, the culture, the reason the business was started. The designer's job is to find it and give it form. To make someone feel what was always there.

Illusion says: here is what we want you to think. Evocation says: here is what this actually is. One creates a mask, the other removes it.

10/02/2026

Updated Email Address:
[email protected]

16/12/2025

New logo design for Pushbutton Collectables - if you haven't checked them out yet, go do that!

For logos, branding and all your design solution needs, go to:
www.willmwcreative.co.uk

25/11/2025

👉www.willmwcreative.co.uk

14/11/2025

I can proudly announce that one of my brand identity projects; 'One Skateboards' has been featured on DesignRush!

If you have a sec, please vote for me here:
https://www.designrush.com/best-designs/logo/one-skateboards-logo-design

10/07/2025

Are you stuck with your branding? - I can help.
Simply start here: www.willmwcreative.co.uk/brandbuilder

Logo Design // Brand Identity // Extended Brand

30/05/2025

When a brand refuses to be one ~ an look at 'anti-branding'.

Read Article: www.willmwcreative.co.uk/post/when-a-brand-refuses-to-be-one

Some brands aren’t interested in the spectacle. They don’t lean on polished marks or exaggerated identities. Instead, they strip back deliberately—not to vanish, but to reframe how they’re perceived, and as a pushback against traditional values.

28/05/2025

Kuro Cabins // Logo Design By WillMWCreative
Portfolio: www.willmwcreative.co.uk

*Cabin Photography Provide By Kuro Cabins.