28/05/2026
I’m at the start of revitalising my garden. (Yeah, 6 months late.)
And I caught myself... I didn’t open Google. I opened Claude. Asked for ideas, materials, layout thoughts. Had a proper back-and-forth about what might work in a south-facing space with challenging clay soil.
Then I thought: at what point does it start suggesting suppliers?
Because that’s where this is heading. Not “here are some search results” — but a recommendation, based on whatever evidence it can find about who actually does this kind of work well.
That’s a different question for B2B businesses.
Not “do we show up in AI results today?” — but when a buyer’s assistant starts shortlisting, is there enough out there to find you, trust you, and put your name forward?
The landscaper who’s worked with clay soil before. Who’s documented the drainage problem they solved. Who has a client saying “they knew exactly what they were dealing with.”
That’s the evidence an agent pulls from.
Most businesses have done that work.
They just haven’t written it down.
