Theodore.ltd

06/03/2026

Marketers are rediscovering something they drifted away from: the fundamentals.

New insights from State of Marketing Europe 2026 report show brand ranked as the #1 priority for CMOs.

In uncertain markets, that makes sense.

When consumer confidence drops and competition intensifies, people gravitate towards brands they trust - the ones that feel consistent, reliable and meaningful.

For a while, the industry conversation centred on optimisation, channels and performance.

But the brands outperforming today are remembering something important:

brand is the engine that makes every other growth lever work harder.

The report also highlights a tension - while leaders are doubling down on fundamentals, many are still hesitant to fully embrace the potential of AI and new technologies.

The opportunity isn’t choosing between brand or technology.

It’s building strong brands that can power both.

If your brand needs a little love right now, Kat [tag] would love to talk. 💬

06/03/2026

Marketers are rediscovering something they drifted away from: the fundamentals.

New insights from State of Marketing Europe 2026* report show brand ranked as the #1 priority for CMOs.

In uncertain markets, that makes sense.

When consumer confidence drops and competition intensifies, people gravitate towards brands they trust - the ones that feel consistent, reliable and meaningful.

For a while, the industry conversation centred on optimisation, channels and performance.

But the brands outperforming today are remembering something important:

brand is the engine that makes every other growth lever work harder.

The report also highlights a tension - while leaders are doubling down on fundamentals, many are still hesitant to fully embrace the potential of AI and new technologies.

The opportunity isn’t choosing between brand or technology.

It’s building strong brands that can power both.

If your brand needs a little love right now, Kat [tag] would love to talk. 💬

02/02/2026

Creativity isn’t something you find time for. It’s something you practise.

Here at Theodore, we’ve been putting that into action by diving into The Artist’s Way, the 12-week creative course by Julia Cameron.

Part of the process is Morning Pages: three pages of stream-of-consciousness writing, done first thing (bed hair and coffee included). No editing. No overthinking. Just getting it all out.

The impact has been huge. We feel more awake, more present, and far more creatively switched on for the day ahead.

Pete’s been letting his thoughts run free on the page, following ideas wherever they lead.

Kat’s reconnected with her inner artist, picking up sketching again after years away from it.

If you had an hour to be completely creatively free, how would you spend it?

27/01/2026

Last year, we kicked off a brand strategy project with DISA - Copenhagen-based global leaders in metal moulding machinery.

A CityHopper hop to HQ reminded us why site visits still matter. World-class innovation, quietly happening every day.

DISA also recognise that brand starts inside - educating their teams is just as important as telling the wider world. We’re now helping roll it out through to 2026.

Proper industrial innovators.



        manufacturing industrial

14/11/2024

25/10/2024

Wrapping up the week reflecting on the success of the first ‘Meet-Up’ event. 👏🏼✨💭

The room was buzzing with energy, conversation and collaboration and we hope those who attended left with as much inspiration and as many ideas as we did, to take their business to the next level 💻🚀

24/10/2024

We’re so proud of our Creative Director, Richard Gell, for WINNING Freelance Hero of the year at the MPA awards, as part of the Brownlee Brothers campaign. 👏🏼🤩🏆

Congratulations Rich, we’re so lucky to have you as part of our team. 🙌🏼✨😁