15/01/2025
A fusion of Chinese & Indian flavours - Introducing the new brand identity and packaging design range we have created for Khao Chi and their exciting food products which are available at Tesco and various online stockists.
We crafted the Khao Chi brand identity to have an impactful on-pack presence that would be easily visible through in-store freezer doors, showcasing bright red typography set within a striking black serving dish and chopsticks to highlight the brand messaging.
Each packaging design celebrates the cultural origins of the brand with symbolic visual cues and stylised references, combined with a vibrant, modern street-style theme that features dynamic close-up product images, positioned alongside beautifully presented meal photography that is shot from an aerial perspective.
Packaging artwork for this product range is tailored for implementation across various printed pack formats including cartons, boxes and pre-made flexible film bags.
Contact us at [email protected] about your branding, packaging design and creative projects, and find out more about how we can help your business grow.