South Shields Social Media

14/03/2022

🌟 Five ways to attract the right audience on social media!

Any questions, drop me a message!

25/02/2022

Do you use Google Analytics for your business? Did you know it is free to use? GA has some amazing benefits and can be an essential marketing tool for your business. Check out this useful blog below or drop me a message for some advice.

Click here to learn about 32 amazing benefits of Google Analytics and why you should install the Google Analytics tracking code on your website today!

18/02/2022

Super proud to be a Facebook Certified Digital Marketing Associate, AKA a Social Media Wizard. 🧙‍♀️

➡️ If you have any questions about your social media or would like any advice, please drop me a message.

16/02/2022

My five must have apps for social media 📢

✨ Canva - create social media graphics
✨ Adobe Lighroom - picture editing (I use the free version)
✨ Creator Studio - manage posts, insights and messages all in one place
✨ Unfold - create professional stories
✨ Prequel - video editing

What's your favourite app to use?

13/02/2022

5 ways to build a successful Instagram page 🔝

🌟 Be Consistent

Instagrams algorithim is ever-changing to the point business owners can struggle to keep up. Instagram has stopped showing posts in chronological order, instead showing what would be most valuable for the user - in other words, the content you engage with the most. The best way to beat the algorithim is to be consistent and share content your followers will want to see.

🌟 Engage, engage and engage more

Going back to my point on the algorithim and consistency, engaging with your audience is also another key way to ensure your content is seen. Take 10 minutes of your day to engage with your current followers, as well as other users - this is an essential part of growing your page and being seen by a new audience.

🌟 Build relationships

Social Media for business is a great way of building relationships with your current and potential customers. No other marketing tool gives you the ability to communicate with your audience directly. Take the time to get to know your followers and build relationships. Knowing your audience well will also help you to create relevant content that your followers are likely to engage with.

🌟 Learn how to use the insight tool

The insight tool allows us to get inside scoop of how our page is doing and tells us various information about who our followers are. This is helpful because the more we know about our followers, the more we can gauge what content we should be posting and when we should be posting it.

🌟 Hashtags

Without hashtags, your posts are limited to only your current followers. Add a hashtag and your post will be seen by all other users who follow or use that specific hashtag so the idea is that using hashtags will help you to get found by your target audience, whilst also helping you to find them!

🌟 If you have any questions or would like any further advice, please drop me a message and I will always try to help as much as possible.

05/02/2022

Marketing Funnel ↑

The Marketing funnel is essentially a road map of the customer journey, from their first interaction with the brand to becoming a paying customer. Did you know that with Facebook advertising you can set up a full-funnel structure so that you can target customers at every stage of their journey?

05/02/2022

Ever wondered what the benefits are to Facebook advertising? Check out this blog!

Want to know the benefits of Facebook Advertising? This comprehensive list will blow your mind. Learn the reasons how Facebook ads help your business.

03/01/2022

Happy New Year you lovely lot! 🎉 I have been a little quiet on here lately as the lead up to Christmas was a bit mental! 😱 I hope you have enjoyed a nice break over the holidays (I know I have!)

I now have some extra availability so feel free to drop me a DM if you need some help with your social media 📲

09/12/2021

Stop Boosting Posts on Facebook 🙅🏻‍♀️

Clicking the boost post next to your post might be easy and it will see your content reach more people than it would have organically. But the majority of those extra viewers aren't likely to respond to your content in a way that'll make a significant impact on your business.

⬇️⬇️ Ask yourself this

➡️ Are you boosting posts frequently?
➡️ How much are you spending?
➡️ Are you setting a clear objective with it? Boosted posts are primarily for boosting engagement on specific posts, it will not have an impact on your overall marketing efforts.
➡️ Have you looked into running Facebook ads?

If you have any questions, drop me a message! 📧

10/11/2021

A social media strategy is a summary of everything you plan to do and achieve on social media. Without a strategy you might not see the full benefit of your social media platforms!

So how do I create a social media strategy? Here are the five key steps to follow:

✅ Create SMART Goals - create achievable goals for each platform.
✅ Audience Personas - who is your ideal audience?
✅ Know your competition - complete a competitor analysis
✅ Conduct a social media audit
✅ Create a social media content plan

Have you got a social media strategy for your business?

08/11/2021

Did you know that the time you post could make or break how well a post performs? ✨

So when is the best time to post? 🤔. Here's how to check!

Instagram ➡️ Insights ➡️ Total Followers ➡️ Scroll to the bottom and you will see what time your followers are most active!

Facebook ➡️ Insights ➡️ Posts ➡️ A graph should appear with the times your followers are most active!

Make sure you check regularly as the most active time could change.

05/11/2021

I have worked with a range of clients across many sectors but the three most common mistakes I come across are these.

➡️ You do not need to be on every social media platform. Smash one channel before attempting the next!

➡️ Have a clear objective for each channel.

➡️ Don't fall victim to the Facebook boosted post. I have seen too many businesses throw money at this feature without fully understanding what it is.

If you have any questions, feel free to drop me a DM or comment below! 🙌