Vicki Chagger: Messaging & Written Branding, Camberley (2026)

FREEBIE 👉 https://bit.ly/FB_ContentFreebie

09/03/2022

Picture this: You’re watching someone’s stories on mute. ⁠
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They’ve not added captions so you have no clue what they’re saying. ⁠
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Yeah, you think they look cool and all, but without hearing or reading their voice, they could be talking about something that totally misaligns with your core values and interests. Idk, like how they hate noodles or something. 😲 The horror.⁠
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The thing is, without a voice (written or spoken), it’s hard for people to connect with you as a brand. Whether you’re an ethical small business or a personal brand, your voice is what brings people in and keeps them there. ⁠
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Have you considered how you sound to your audience? ⁠
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Drop some emojis in the comments that best represents the style of your brand voice. ⁠
Mine: 😏 🙃 ✨⁠
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The image is a grainy terracotta orange (my brand colour) with a collage of noodles, a rose and 3 cream lines in a burst. I know it’s weird, but I love collage and I extra love noodles. The text reads: “Why your brand needs a voice.”

16/02/2022

Thinking about working on your words with me? The only way you can right now is via The Chatline, my 1:1 service. AKA, 60 minutes of goodness. ⁠
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Here’s what you get:⁠
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🥟 Access to my brain and my unbroken attention over video call⁠
🥟 Space to talk, and be heard. By someone that gets it⁠
🥟 The chance to submit up to 3 questions or topics to chat about⁠
🥟 A permission slip to deep dive into anything digital marketing⁠
🥟 A follow-up email highlighting the key points and action steps⁠
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Plus plenty of laughs and down-to-earth chat.⁠
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This is for you if:⁠
🍜 You’re an ethical small business (service or product)⁠
🍜 You need some advice with your content marketing, brand voice or planning⁠
🍜 You understand your brand and have an idea for direction, but aren’t sure how to get there⁠
🍜 You’re ready to do the work, but just need a nudge to get you started⁠
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Still not sure? Send me a DM and we can talk it through and see if it’s the right thing for you.⁠
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Ready to book? Hit that button in my bio! ⁠
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A grainy terracotta background with a collage made up of a vintage phone on a wooden table with a plant in front of a yellow and orange burst-like shape. The text reads: “The Chatline is now open”.

07/02/2022

Don’t get lost in the crowd! 🤭⁠
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You want your ethical small business to stand out, so you’ve got your visuals nailed and your ‘brand’ on point. Right? ⁠
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But what about your voice?⁠
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How do you sound to your audience? How do you speak to your customers?⁠
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This is an area in branding I see neglected time and time again. But if you want to shine above the rest, creating a solid, irresistible brand voice is the way to go.⁠
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It’s like going on a date. ⁠
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You might be attracted to how someone looks, but if you don’t connect with their values and personality, will you want that second date? Probs not.⁠
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Brand voice gets the second date. Scroll through for the 411!⁠
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Image ID: A carousel post by Vicki Chagger of Words+. Slide one has a grainy terracotta background with collaged images of a beetle car, a cactus, a flower sitting on a cloud. It’s weird I know, but I like it. The text says: “Stand out with your ethical small business. Don’t overlook this!” with an arrow to swipe across. ⁠
Slides 2-9 are on a grainy cream background with an orange and yellow diamond shape in the middle. ⁠
The text reads: slide 2 “When it comes to your branding, try not to focus all of your energy on the visuals”. ⁠
Slide 3 “Visuals do the work to get the eyes on your biz, but what happens when they get there?” ⁠
Slide 4 “What you say next, and how you say it, is what’s going to keep those eyes from wandering over to the next shiny, pretty thing” ⁠
Slide 5 “This is called your brand voice. Which is what, exactly?” ⁠
Slide 6 “Brand voice is the words you choose to use, that represent your brand’s values and personality.” ⁠
Slide 7 “Multiple brands can look the same or offer the same thing, but it’s the values and personality that stops it becoming a snooze fest.” ⁠
Slide 8: “Your voice helps your audience decide on whether you vibe with them or not. are you speaking their language?” ⁠
Slide 9 shows a photo of me (Vicki) with the text “Does your small business have a brand voice? Tell me something unique about the way your brand communicated in the comments!”

07/12/2021

I'm pressing pause. ✋⁠
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I've got some BIG plans for an exciting 2022, I can't believe I'm into my second year of business already - it's madness! ⁠
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To give myself space to focus on providing the best work I can for my lovely clients before I wind down for a festive break, I'm taking the extra pressure off myself to create additional content on here. ⁠
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I hope you'll stick around until I come back (it won't be long), I'll have LOADS of cool things coming your way!⁠
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Until then, I hope you have a bloody brilliant Christmas, however that looks to you.⁠
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Take time to relax, unwind, stay in, go out, eat cake, have long baths, go on walks, play board games or anything else that makes your heart sing. ⁠
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I will be. ⁠
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Catch you soon, V x

29/11/2021

Freebie alert!⁠
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Who is this for?⁠
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🍜 Small businesses - service or product⁠
🍜 Brands thinking about outsourcing to a writer⁠
🍜 Anyone that needs direction when content planning⁠
🍜 People that like free stuff⁠
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Head to https://bit.ly/FB_ContentFreebie to sign up, and you'll get a pdf straight to your inbox!⁠
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Let me know how you get on with it, will ya?⁠
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Address

Camberley

Website

http://www.vickichagger.com/

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