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Monday 9am - 5:30pm Tuesday 9am - 5pm Wednesday 9am - 5:30pm Thursday 9am - 5:30pm Friday 9am - 5:30pm

Nibble Video, Arena Business Centres, Watchmoor Park, Camberley (2026)

29/03/2022

Creative video content, intent data, AI, and the metaverse—are just a few key areas that B2B marketers predict will be hot in 2022. 🔮

Discover top B2B marketing trends in 2022 brought to you by DealSignal. Featuring insight from our very own Marketing Manager, Sandra Kamińska-Paciorek!

Read it now: ➡️ https://bit.ly/3tMoIZJ

24/03/2022

How to make your B2B brand stand out without losing its key meaning? 🚀

In a world overflowing with choice, product parity, and terabytes of content, B2B marketers who play it too safe are at risk. ✋🏽 To stand out amongst a myriad of B2B services providers and solutions you need to stop thinking about creating salesy, brand-focused comms and prioritise your client instead.

Here are the most common B2B comms mistakes and how to fix them:

❌ Overusing industry jargon and buzzwords.
👉 Instead: Try to write at least 80% of your message in plain English.

❌ Trying to explain complex processes and features using text only.
👉 Instead: Over half of B2B tech buyers voted video content as the most useful form of content. If you happen to have a solution that requires a very detailed overview, opt for a video explainer or an interactive infographic instead of written words.

❌ Making your website all about you.
👉 Instead: About 95% of your website visitors aren't ready to buy during their first visit. To make sure that your offer makes an everlasting impression, make your homepage all about your customer instead. Focus on your prospect's jobs-to-be-done and help them visualise what's success looks like. Show, don't tell, how your solution can help them overcome their challenges and why they should trust you.

❌ Following your competitors and staying in the 'safe' zone.
👉 Instead: There are many B2B brands to prefer to 'play safe'. But today, more than ever, it is easy for your B2B brand to get lost among the thousands of other companies trying to grab the customers' attention.

Today, B2B buyers conduct 70% of their research online and will deselect or completely overlook brands that seem irrelevant or untrustworthy. Spending money on safe 💸 but unremarkable marketing has a price that everyone in the C-suite should consider.

If your brand looks outdated and, well, boring, you might be losing precious customers as early as during the evaluation period. To stay relevant, invest in creative comms – this could be animation, TikTok ads or influencer content.
. .

Are you looking to give your B2B comms a refresh this Spring? 🌻 Contact our team today for a no-obligation chat about how animated videos can make your B2B comms more creative: 📧 [email protected] 👋

22/03/2022

Are you ready to give your business brand a creative refresh this Spring? 🌻

Our free guide to creative B2B marketing is a must-have resource for any marketer, entrepreneur or business owner looking to give their B2B brand an uplift this Spring.

In the guide we covered:

👉 How to build trust in B2B marketing?
👉 B2B marketing isn't "Boring to Boring" – 3 examples of creative B2B brands
👉 Long-term vs short-term B2B marketing – where to play?
👉 How to balance long & short-term marketing strategies in B2B?
👉 How to maximise B2B advertising effectiveness?
👉 The importance of content marketing in B2B
👉 The fundamental difference between B2B and B2C marketing strategies
👉 How to develop a compelling B2B story
👉 How to leverage emotional storytelling in your B2B strategy?

👀 The article is available to everyone – no email address required! 🔓

Access the guide: https://hubs.la/Q016n0fR0

20/03/2022

Hello, Spring! 🌻

18/03/2022

People outside your organisation have a difficult time trying to understand your product.

If you are a marketer spending money on paid campaigns and seeing little return, the problem might be lying in your prospects who don't understand your offer. 🤷🏽‍♂

Imagine this: You're a non-technical person looking for a new laptop. You go to the store with a brief requirement, and the salesperson jumps straight on you trying to give you all the details to make a sale. RAM, CPU, GPU – all those deets are doing your head in, and as a result, you leave the store frustrated. 🤦🏽 You might come back to purchase, or you might buy elsewhere.

Now imagine the same scenario in the context of your customers landing on your page.

They are more likely to leave if the only thing they see is a copy filled with buzzwords and industry jargon. 👋

➡️ According to CXL - Conversion Optimization, Analytics & Growth, users spend an average of as little as **5.59 seconds** looking at a website's written content. 🤯

💡 If you want to capture your prospect's interest for more extended and convey your proposition in the most simple and jiffy way, an animated explainer video is a tool for you.

👉 Explainer video uses a unique structure of combining user-centric narrative with engaging visuals to present your solution in the most accessible way.

🚀 Animation enables you to visually explain the most complex features and procedures, leaving your prospect informed and ready to take the next step.

- - -

Sounds like a plan? Pop us a message at 📧 [email protected] to discuss your own explainer video!

17/03/2022

When our clients approach us asking for a quote 💸, we always make them aware that the final cost of the animation depends on a few factors:

⏱ Animation length
✍🏼 Animation style (3D, 2D, motion graphics etc.)
🎨 . . . and assets required, whether it's a script 📝 or voiceover. 🎙

❓ When asked about the perfect length of an animated video, we always advise our clients that the rule of thumb is to keep most videos under two minutes. Still, optimal video length varies depending on where you share or embed it. Here's a little cheatsheet for the social media videos: https://bit.ly/3N0gS6o

🚀 To keep your audience as engaged as possible, make sure that you include all key information within the first 60 SECONDS of your video.

And here is why!

⬇️ ⬇️ ⬇️

Follow Nibble Video for more video production tips! 👋

11/03/2022

Product videos are being used by marketers and product specialists all over the web. 🚀

They’re a great time saving conversion tool which helps to add information about your product to an audience whose interest you’ve piqued already.

Product videos are effective because:

👉 They allow your prospective customers to better understand the offering or service and stand out from competitors.

👉 They help you visualise your product and show it from all angles to maximise the buyer's shopping experience and demonstrate your product's quality.

👉 Product videos allow you to convert prospects into customers by reducing the uncertainty about the product.

👉 They are also a great visual aid to long and often over-complicated, jargon-heavy content describing your product.

If you're looking for some excellent examples of the products videos to inspire your next project, we've got you covered.

⚡️ In our latest blog post, Jamie Lawes collected some of the best product videos for every industry.

Check it out now: https://hubs.la/Q015NLCV0

07/03/2022

Content marketing is an excellent fit for healthcare because it lets you deliver targeted brand messaging to build trust and support decision making for prospects and existing patients. 🏥

Here are some of the best content marketing formats for you to try:

🎬. 1. Video Marketing

💡 Why does it works?: Video of procedures and medical information viewed in advance of treatments not only increase the quality of patient care and reduce the amount of travel required, but you can also use them on YouTube and your site to attract search traffic.

👉 Examples: Try case studies that engage and inspire action, internal comms that motivate and instruct, thought leadership from healthcare professionals or animated explainer videos that break down complicated concepts or procedures.

🎯 2. Personalisation

💡 Why does it works?: In the healthcare sector, a personal touch is especially important, and without getting face-to-face, it can sometimes be difficult or downright impossible to make those connections happen.

👉 Examples: At Nibble, we created a bespoke series of personalised videos for one of our healthcare clients to guide patients through their individual journeys. These span across the entire timeline of a patient's treatment, targeting otherwise tricky and expensive touchpoints to reach.

👀 3. Social Proof

💡 Why does it works?: Social proof is a psychological phenomenon where we conform to the actions of others because we assume that those actions are the correct behaviour. Basically: we feel better about doing something when we see that other people have done it and responded positively.

👉 Examples: In healthcare comms, you can create social proof using several ways, including patient testimonials (quotes and videos), expert point of view (key healthcare professionals communicating their expertise via trusted channels and outlets) or community involvement (patient's forums, Q&As, reviews and seasonal health campaigns).

👩🏼‍⚕️ 4. Foster community

💡 Why does it works?: Speaking of community, extending care beyond the hospital bed proves that you're invested in more than just your bottom line. It shows your commitment to improving wellness throughout your community.

👉 Examples: The core things you can be doing to build an engaged community include blogs and content hubs (FAQs, guides, expert advice), newsletter (to share news) and social media.

📸 Video credit: Ieso explainer video by Nibble Video.

02/03/2022

One of the top questions asked by Product Marketing Specialists is: How do I drive more people to book a product demo with us? 👀

The answer is simple: 👉 all you need is a decent product video.

🎬 A product video is a short video introducing your product or service and showing its use case in action.

While an explainer video goes over the challenges, what your product can do, and the difference it makes to customers, product videos are geared more towards showing exactly HOW it happens. 🤔

Seeing this practical aspect of a product or service really lets your viewers understand why you’re the perfect fit for them.

💡 They’re great for educating prospective customers and pushing leads at the consideration stage of their purchase closer to conversion.

👉 In our latest guide, Jamie Lawes shares the top things you need to consider when producing a product video for your brand. Visit our blog to find out more: https://hubs.la/Q0159LvL0

21/02/2022

One of the most common mistakes we saw amongst our clients looking to produce an animated video is deciding how long should their video be. ⏰

When it comes to animation production, the overall cost of the video is dictated by several factors, including:

🔸Style treatment (2D animation, 3D animation, motion graphics, whiteboard etc.)
🔸Assets required (character design, storyboards, animatic or environment design)
🔸The video duration itself.

The rule of thumb here is that the longer the animation, the higher the production costs are. 📈

A long video isn't always compelling – it is a proven fact that the viewer abandonment rate increases every ten seconds, so make sure you choose the animation's length wisely.

18/02/2022

Marketing for a small business can indeed be a nightmare, especially when you see all of the multi-million dollar industry giants spending tons of cash on their own marketing strategies. 💸

In such a situation, it is easy to feel hopeless and begin thinking that there is no way out. 🤯

👉 Luckily, outreach marketing can be an effective way to spread the word about your business or get some links back to your site.

Sandra Kamińska-Paciorek, our Marketing Manager here at Nibble Video, shares her favourite small business outreach tips in the latest Enterprise League article: https://bit.ly/3JBrOFg

Nibble Video

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