Treble Group UK

12/12/2025

Another incredible Formula 1 season comes to an end, with competition that kept us on the edge of our seats to the very last seconds.

Off the track, the commercial landscape has been just as active. Audi and Cadillac join the grid next year, opening new opportunities across teams, partners and markets. Treble UK’s Mark Smith was in Abu Dhabi meeting with partners and industry leaders to get a clear view of the dynamics and emerging opportunities.

Next season is set to be even more exciting, with continued innovation, expanding markets and increased commercial investment. As strategic advisors who work closely with rights holders and brands, Treble UK is working to help partners navigate and capture what comes next.

2026 is shaping up to be a standout year for the sport and the partners behind it!

06/01/2025

🌍 92 of the world’s top 100 brands leverage sports sponsorships to fuel their growth. Why? Because sports connect brands with audiences like nothing else. 🎯

⚠️ But here’s the kicker: not every sponsorship delivers.

In the fast-paced, fiercely competitive world of sports marketing, the right partner doesn’t just help you stand out – they help you dominate. 💪✨

❓ Are you confident you’re getting it right?

💡 Our executive team shares the 🔑 traits of a winning sports marketing partner to help you unlock the full potential of your sports sponsorships.

👉 Read the full article here: https://treblegroup.co.uk/am-i-working-with-the-right-sports-marketing-partner/

17/12/2024

Have you ever wondered how to cut through the noise and truly connect with your audience?

Sports marketing goes beyond sponsorship—it taps into emotion, builds loyalty, and achieves global reach in ways traditional advertising can’t match. 🌍⚽

In Emotion, Loyalty, and Global Reach: The Triple Threat of Sports Marketing, our executive team weighs in on why sports partnerships are a game-changer for brands looking to make a lasting impact. 🎯

🔗 Read the full article: https://treblegroup.co.uk/emotion-loyalty-and-global-reach-the-triple-threat-of-sports-marketing/

The digital revolution initially promised endless opportunities for brands to reach and engage consumers. But the reality has proven more complex. Consumers bombarded with countless ads daily, have developed sophisticated ad-avoidance strategies. From ad blockers to subscription-based, ad-free strea...

11/12/2024

✨ As the year comes to a close, we want to extend a heartfelt thank you to our clients, partners, and colleagues for making 2024 a remarkable year. Your trust, collaboration, and shared passion for sports inspire everything we do.

🌟 Wishing you and your loved ones a wonderful festive season and a successful New Year filled with new opportunities and shared victories.

Here’s to 2025 — another year of connecting brands and fans through the power of sports. 🎄⚽🏉🏎️

02/09/2024

Sport and technology are increasingly intertwined, with Formula One showcasing this alignment more than most sports. Formula One continues to push the boundaries of innovation to gain any possible advantage on the track.

These advancements continuously open the opportunity to explore and build relevant business-to-business partners within Formula One.

This weekend, we continued to shape these conversations and explore these opportunities within Formula One.

02/09/2024

Ferrari celebrated a fantastic home win at Monza. Charles Leclerc captured an unforgettable moment with the Tifosi from the podium. The passion of the die-hard fans was undeniable, with the incredible Tifosi proving why they’re the heart and soul of Ferrari.

While Formula 1 has always been intertwined with cutting-edge technology and innovation, its fanbase is evolving as the sport is attracting a more diverse audience. By November 2022, 40% of F1’s global fanbase were women—a remarkable 8% increase since 2017. The sport’s future is fueled by this growing community of fans, whose energy lights up every race weekend.

30/08/2024

Wishing our clients, Hertz Team Jota, the best of luck this weekend at Circuit of the Americas in Austin, Texas! As part of the FIA World Endurance Championship, they’ll be racing against the best in the world. Fresh off their impressive showing at Le Mans 24 Hours and making history as the first-ever Privateer winners at Spa 6 Hours, the team is ready to chase more milestones at Lone Star Le Mans. Let’s go!🏎🏁

30/08/2024

After an exciting weekend at Circuit Zandvoort in Amsterdam, it's clear that Formula 1 continues to be a powerful arena for business and partnerships. With one of the shortest tracks on the F1 calendar, Zandvoort's unique layout brings fans closer to the action than most circuits—creating a thrilling experience for everyone involved.

On Sunday, 305,000 fans witnessed an impressive performance from Lando Norris, who delivered a commanding win. A huge thank you to the BWT Alpine F1 Team for hosting an unforgettable weekend, setting the tone for an exciting second half of the season.

Next up: Monza. We’re gearing up for more racing action and new opportunities at the iconic Italian circuit. 🏁

19/06/2024

Having been appointed by the United Rugby Championship (URC), we continue to work with their team to shape and market this competition, which is going from strength to strength as we head into this weekend's Grand Final.

David Evans, URC Commercial Director, explains: “As of Round 15 this season, seven of the 15 rounds have attracted a cumulative average audience of over 2.5-million viewers (an all-time URC record), with round 13 seeing a record audience of over 3.4m. The third season of the URC has seen a year-on-year increase in TV audience of +35% over the 15 rounds, and last year reached an accumulated global TV audience of 37.4-miilion.”

These impressive stats show that the URC's rise has been exponential. The innovative approach of the URC and its ever-expanding digital footprint are providing a platform for which brands should be reviewing for their marketing mix.

13/06/2024

Congratulations to Hertz Team JOTA on their victory at Spa last month. What a massive achievement to become the first ever independent team to win a race in the FIA World Endurance Championship (WEC). As we join them this weekend, we want to wish the Team all the best for the 24-hour Le Mans. We are proud and excited to be working with Hertz Team JOTA over the past several months. The Team is an impressive group of people, who are focused on competing at the highest level of the sport. Every detail to deliver a high-performance racing team has been meticulously analysed, tested and reviewed. Everything coming together to have two hypercars ready for a gruelling 24 hours of motor racing this weekend.

The World Endurance Championship (WEC) and Hertz Team JOTA offer high-paced all-engaging propositions. Beyond the brand exposure, the ability to get up close and personal with the team delivers a unique and totally immersive experience. The proximity and insights as to what it takes to deliver a high performance like Hertz Team JOTA’s operation is captivating.

Sam Hignett founder of Hertz Team JOTA explains: “Hertz Team JOTA have fast become one of the most experienced and successful racing teams in recent times, claiming 10 Le Mans Podium finishes over the past 10 years, including wins in 2014, 2017 and 2022. Last year we led Le Mans outright for over an hour and finished the season as the winners of the Hypercar World Cup. In 2024, Hertz Team JOTA has expanded to a two-car team, retaining Hertz as the team title partner, along with Singer Vehicle Design and Brady, forming the commercial foundation of the team. As always, we are very excited about this weekend!”

12/06/2024

For the third consecutive year, another season of European Professional Club Rugby was successfully activated by Treble with our team shaping and delivering the activations for DHL.

Relive all the action from the final as history was made at Tottenham Hotspur Stadium with the mighty Stade Toulousain winning a record sixth Investec Champions Cup trophy.

See you next year in Cardiff!