Allenby Marketing

20/12/2021

As 2021 draws to a close, it's been a good time to reflect on the past year and the whirlwind it's been. Business has been non-stop since my first client started in Jan 2021...which is so much more than I ever could have hoped for in my first 12 months of working for myself.

So a huge thank you to all of the wonderful people I've worked with and who I've had the pleasure of calling my clients, and to the talented suppliers who have supported in delivering some exciting projects.

There already seems to be lots in the pipeline for 2022, so here's to a much needed rest over the festive season, ready to launch into the New Year with renewed vigor!

Wishing everyone a wonderful festive season, whatever you may be doing. 🎄🥂🌟

06/10/2021

👉 76% of employees want flexibility WHERE they work.
👉 93% want flexibility WHEN they work.

As someone who works for themselves, I'm now a permanent home worker. And i do sometimes miss having an office to go into, to connect with co-workers, throw ideas around and have some banter.

But would I want to return to an office full-time? Hell no.

How would I feel if my employer enforced a full-time return to the office? I'd potentially be looking elsewhere. 🤔

It's different for everyone of course, but this article just highlights the challenge facing many employers in how they manage this, and how they get it right!

Ultimately, talk to your workforce and adapt to the new ways people want to work, or face getting left behind.

The Future Forum Pulse, a global study from the Future Forum, shows there is a wide gap about returning to the office between executives and non-executives. Failure to address the gap could create crisis situations for companies and organizations.

29/09/2021

Job search engine Adzuna recently found that almost 4️⃣ in 🔟 UK vacancies – over 366,000 roles – are advertised without salary information.

Candidates want to know what you'll pay them before they apply for a role.

It's a no brainer. Put a salary on your job adverts. You'll always get more relevant people apply for your roles. 💰

28/09/2021

A 4% pay increase for all Prezzo restaurant staff (including new starters) - good to see hospitality firms recognising the need to invest more in their people and in the ongoing battle to hire new workers.

Casual dining brand Prezzo is the latest hospitality operator to announce a pay increase for staff, as businesses continue to struggle with recruitment.

19/05/2021

From leading with empathy to giving mothers the space to adjust to life working from home, brands must support marketers returning from maternity leave during the pandemic, or risk losing talent forever.

18/05/2021

Google Analytics Guide: 35 Key Metrics and Features

Great for digital marketers and for any company with a website or blog. Because if you don’t know what to measure and how to do it, you won’t be able to adapt and improve your online communication and marketing strategy.

Today I will discuss with you Google Analytics and am going to share a complete guide with 35 key actions…

13/04/2021

Will be interesting to see the results of this. Please do take the time to complete if you're responsible for your recruitment CRM.

Don’t miss your chance to have your say - there's still time to fill out our RecTec ! We're looking for those responsible for the buying...

09/04/2021

Winding down for the weekend?

Why not waste 5 minutes and test yourself on fonts. ✅

We got 1250. Not sure if that's good or not...but pretty sure they all started looking the same by the end. 😂 Enjoy.

Foont: A font game for designers!

06/04/2021

Email marketing is often one of the strongest channels for marketers.

According to CMI research, E-newsletters rank as the No. 2 content type for B2B (87%) marketers.

Personalised, meaningful and empathetic content is a big trend, as well as AMP technology, AI, automation and more dynamic elements.

This article explores 10 key things to think about when using email marketing.

Email marketing experts share 10 things you should be thinking about in 2021 – Content Marketing Institute

01/04/2021

Your website is your shop front to the world, so it's important it delivers the right first impression for your potential new customer.

But nothing is worse than a website which looks great, but has hard to find information and is not user friendly.

Sometimes it's the simple (and most important) things which can be forgotten.

This article from Hubspot identifies some of the basics which people expect to find.

Take a look at the most important elements you'll want to include in your company's website in 2021 and beyond. Hint, hint: Some of these may surprise you.

31/03/2021

Blank-page-itis. Original content idea generation. How to be different / keep it authentic / stay on brand and true to the strategy.

We've all been there.

But as this article happily admits right from the start: writing worthwhile content is HARD!

So here's, 3 Ways to Make Writing a Little Easier … without Lowering Your Standards

Thanks to for the share!

How to make writing a little easier without lowering your standards for high-quality, well-researched content that makes an impact.

25/03/2021

Covid-19 jabs for staff 'should be our call' say 58% of UK managers.

An interesting article on the Guardian, as more than half of UK business managers believe it is their job to encourage employees to get a Covid-19 vaccination to make sure workplaces are safe for the return of employees.

A moral minefield and slightly contentious issue for sure, as we all look to the future and returning to work in our offices (even if it is only for a few days a week!).

Moral minefield as CMI poll finds opinion split on whether to restrict workplace for employees refusing vaccination