Convertico

06/03/2025

Confused About Sales Funnels? Let's clear that up.

Firstly - not all funnels are created equal.

Some are designed to generate leads, others to close sales and some help you scale without adding more manual tasks to your workload.

This might sound obvious to you, but I've had so many calls recently from people saying "I need a funnel" but without knowing which one they actually need.

I’ve seen people try to force a sales funnel into a situation when they really needed a lead generation funnel.

Or spend months setting up a webinar funnel when a simple consultation funnel would have been faster and more effective.

So, what's the key to success? Choosing the right funnel for YOUR business goals.

I've decided to break down 9 powerful funnel types so you can find the one that fits your business goals best.

Swipe through the carousel to see which one matches your goals!

I've also dropped a link in the comments to our website where you'll find a much deeper breakdown of each funnel type. 👇

07/02/2025

Most businesses don’t lose sales to competitors.

They lose sales to indecision.

👉👉 The longer your sales cycle, the stronger your follow-up needs to be.

❌ People rarely buy the first time they see your offer.
❌ They get distracted, overwhelmed, or think, “I’ll come back to this later.”
❌ Then… they forget, or receive another offer!

If you’re not consistently following up? You’re leaving money on the table.

💡 80% of sales happen between the 5th and 12th touchpoint
💡 But most businesses give up after just one or two

Following up doesn’t mean sending spammy ‘just checking in’ emails. It means:

✅ Educating people on why they need to act now
✅ Handling objections before they even voice them
✅ Sharing stories, case studies and value that builds trust
✅ Making it easy for them to say YES when they’re ready

So if your sales cycle is long, your follow-up should be longer, stronger and more valuable.

Not hearing back doesn’t mean they’re not interested.

It just means they’re not ready YET.

How many times do you typically follow up before moving on? Is it enough?

If you want help creating a strategy to stop your leads falling through the cracks I can help you create it. If you want to delegate the process and have us do it for you - we would love to.

Drop me a message and let's talk it through.

You've done the hard work to attract leads - don't lose out on sales because they forget about you!

27/11/2024

Well that got complicated way too quickly!

Growing an expert business while keeping your sanity feels impossible when you’re stuck doing ‘all the things’. The admin, the emails, the follow-ups, the sales, the delivery… yet somehow, the important stuff always gets pushed aside.

With the right system however, you can free up your time, focus on what you do best and actually enjoy running your business again.

Sound good?

Here’s a simple checklist to get you started. I’ve implemented this for dozens of expert clients. It works, it’s real and it’s totally doable.

The Expert’s Real-World Checklist for Building a Scalable System�
(Inspired by my UNLOCK Framework, minus the jargon and fluff)

1) Understand Your Audience (AKA, Stop Guessing):�You can’t solve problems if you don’t know what they are. Spend time figuring out what your audience actually needs. (Hint: it’s probably not another generic eBook.)

2) Nurture Leads Without Nagging:�Automate follow ups (emails, SMS, voice notes, WhatsApp) that feel personal and helpful. Think less “buy my stuff!” and more “here’s how I can make your life easier.”

3) Leverage Your Time Like a Pro:�Repeat after me: “I don’t have to do everything myself.” Automate repetitive tasks and delegate what you hate doing. Your genius is worth more than admin work!

4) Optimise Offers for Scalability:�High-ticket offers are great, but not everything has to rely on you being in the room. Think courses, memberships, subscriptions, or group coaching. Scale without burnout.

5) Convert Without Being Cringe:�Build systems that gently guide people to buy, without feeling pushy. It’s about showing them value, not shoving it down their inbox!

6) Keep It Logical (and Doable):�Your system should make sense and be easy to stick with. Overcomplicate it and it’ll collect dust faster than that gym membership from January.

Bonus Tip: Start small. You don’t need every shiny new tool to get started. One compelling offer and a clear automated follow-up process can change the game.

Want to take this further? Drop a comment or email me at [email protected] and I’ll send you a full copy of my UNLOCK framework so you can get your system working for you, not against you.

Scaling a business as an expert doesn’t have to be complicated, so don’t make it complicated! UNLOCK your expert growth instead.

28/08/2024

Can you help?

I want to pop my podcast cherry. I think I'm ready. 😊

I'd love to connect with hosts with an audience of experts, professional speakers, authors or consultants who are on the journey of growing their businesses.

Who do you know?

Who would you recommend I reach out to?

I've yet to be on a stage, in a room or on a webinar where people haven't taken something positive and actionable away - so I'd love to chat about;

🎙 The challenges of scaling an expert business
🎙 The opportunities of leveraging expertise
🎙 Tips and advice for monetising knowledge
🎙 How to automate and scale sales

Can help me pop my cherry? 🍒

Thank you 🙏

20/08/2024

New blog post out for my Keynote and Professional Speaker friends 🙌

If you’re a Keynote Speaker and you feel like you want better quality leads to talk to and more of them, then I want to introduce you to a little thing called a funnel.

Find out how professional speakers use sales and marketing funnels as a tool to systemise and grow their speaking businesses.

Read the full blog here:

https://www.convertico.co.uk/blog/keynotespeakerfunnels

Happy reading 😀

As a keynote speaker it's crucial to build a system that attracts event organisers, nurtures relationships and ultimately, turns interest into booked gigs. This

24/07/2024

Here’s how to setup your sales funnel in 4 steps:

Your sales and marketing results might not be hitting the mark.

Don’t fret... Most people face the same challenge

Here’s what you need to know (and how to optimise it):

1️⃣ ATTRACT & CAPTURE

• Draw in your ideal audience with targeted content
• Focus on a single, compelling offer at each stage
• Optimise every step for maximum lead capture
• Ensure your offer is appealing and relevant to your target audience

2️⃣ ENGAGE & NURTURE

• Understand where each lead is in their journey
• Tailor follow-up sequences to offer valuable insights
• Build trust and guide leads towards the next logical step
• Personalise your interactions to keep engagement high

3️⃣ CONVERT & TRANSACT

• Focus on the impact you provide to align your pricing
• Address objections and provide clear, persuasive arguments
• Create a seamless, enjoyable purchasing process
• Follow up diligently. Remember, 80% of sales require 5 follow-ups or more

4️⃣ RETAIN & UPSELL

• Keep your customers engaged with consistent value
• Identify opportunities for upselling and cross-selling
• Build long-term relationships through excellent customer service
• Gather feedback to continually improve your offerings

If any of these elements are missing... Your sales funnel won't perform at its best.

Would you add something else here?

Let me know in the comments below!

17/04/2024

SPEED ISN'T A STRATEGY!

The second edition of Customer Journey Chronicles, the Newsletter for business owners and entrepreneurs that want to scale their sales and grow their business is out now.

In this edition I take a swipe at one of my biggest frustrations, the misconception that 'SPEED = PROGRESS'!

Please do subscribe to get notifications about future editions, released fortnightly.

I've got some great content planned.

05/04/2024

Get your Customer Journey Score for free and find out how you’re doing when it comes to attracting, nurturing and transacting with your customers.

Get free tips and advice on how to plug the gaps in your customer journey and how to identify the opportunities for growth.

SCORECARD LINK IN BIO 🔗

21/03/2024

Are you TIME poor?

TIME is the biggest investment most of us make when growing a .

And not all of us invest it wisely! 😉

Until that is we learn to work smarter, not harder.

I was reminded recently about a VERY COOL matrix I created to help with this problem.

You see, getting your time back can be pretty straightforward and not only that, you can grow faster by getting out of your own way and not wasting time on things that aren’t in your flow! 🤯

Automations are a brilliant way to simplify, streamline and systematise a business so you get your all important TIME back to focus on what you do best.

But, where do you start?

What should you automate first?

How do you prioritise?

Remember that VERY COOL matrix I mentioned, well that’s exactly what this one pager will help you to clarify.

It’s really easy to get a copy and I’ve created a short video for you, if you need assistance in filling it out.

GET YOUR COPY ⬇️⬇️⬇️

https://www.convertico.co.uk/automation-checklist-download

You don’t have TIME to invest in the wrong things, or in things that aren’t going to help you make progress (however you chose to measure that).

Get focused on using automations and you’ll be amazed at what you can accomplish with the extra TIME, invested wisely!

20/03/2024

Are you running an expert business? Are you an authority or key person of influence in your industry?

If so, does your business income reflect the level of knowledge, experience and intellectual property that you’ve developed?

Being an expert means you have access to information that people are willing to pay you for, but all too often experts get caught in the trap of selling time for money.

This makes it hard to scale and grow your business.

Creating a system for leveraging your time, packaging your knowledge and generating additional streams of income is how you go from being a best kept secret, approaching burnout and feeling undervalued, to building a business that serves you and enables you to serve others, at scale.

Want to know how you score in the FIVE key categories that will help you to turn your intellectual property (your expertise) into additional streams of income?

Take my FREE scorecard and get your personalised score and action plan / recommendations now.

TAKE THE ‘IP ROCKSTAR’ SCORECARD HERE - https://iprockstar.scoreapp.com

Or follow the link in my profile.

It’s free, takes 3 minutes and WILL help you to spot the opportunities for growth in your business.

20/03/2024

Are you struggling to turn your email list into customers? 🤔

There's a good chance you're making the same mistake I see lots of businesses make.

If this video resonates with you, then you have a fantastic opportunity to make some simple changes and finally get the ROI you deserve.

WATCH NOW and use the link in the first comment to TAKE ACTION today. ⬇️⬇️

06/02/2024

One of those ‘on site days’, capturing trust building video content with Dr Harry Singh!

Can’t wait to see this getting edited and released in the next couple of weeks. (Maybe even a little blooper reel) 😆

Shout out to our trusted video partner Joe Hickey 🔥