We Are MW

We Are MW Unlock your financial services firm's full potential with expert-led marketing. We are MW. We can help!

We see the whole of the moon, going beyond promotion and advertising & bring an external perspective, fresh thinking & strategic clarity to deliver results that make an impact Are you looking for greater visibility, growth and customer engagement? Do you want to make meaningful connections with your audience and truly understand its needs? Does your marketing spend feel like an expense instead of

an investment and do you know what’s working and what’s not? At We Are MW, we’re passionate about helping businesses like yours thrive in the ever-evolving marketing landscape. We take time to really get to know you and your business upfront so we’re clear about your goals and aspirations. And we will work with you to create innovative, data-led strategies and integrated campaigns tailored to your unique needs, ensuring maximum visibility and engagement across chosen channels. Through customer insights, we’ll make sure your strategies, campaigns and marketing materials resonate and motivate your audience into action. And, with decades of experience and expertise gained from working client-side in FTSE 100 organisations; the non-profit sector and small businesses, We Are MW will ensure you not only achieve but exceed your business goals. Experience the difference with We Are MW where your success is our success.

Kantar’s Media Reactions 2024 report released yesterday offers crucial insights on how we, as small businesses, can opti...
06/09/2024

Kantar’s Media Reactions 2024 report released yesterday offers crucial insights on how we, as small businesses, can optimise our media planning and truly target our audiences. I’ve pulled out key insights below and you can see my further analysis and actionable takeaways here https://wearemw.co.uk/2024/09/06/how-small-businesses-can-navigate-the-2024-media-landscape-insights-from-kantar-media-reactions-2024/

💡 Declining confidence in X (formerly Twitter): 26% of marketers plan to reduce ad spend due to concerns about brand safety, innovation and trust.
💡 YouTube leads for marketers: It remains the most trusted platform for advertisers.
💡 Amazon and TikTok dominate consumer preferences: Amazon ads are seen as relevant, while TikTok ads are perceived as fun.
💡 Instagram’s growing popularity: It now ranks second among marketers, moving up from 2023.
💡 Facebook’s absence from the top five: However, it remains popular with Gen Z.
💡 Point-of-sale (PoS) ads highly favoured by consumers: They are seen as trustworthy and useful, unlike more intrusive formats.
💡 Other preferred channels include cinema ads, sponsored events, newspaper ads and out-of-home advertising.

These findings intrigued me, prompting a deeper dive into what they truly mean for small businesses. You can explore my full analysis and actionable takeaways here https://wearemw.co.uk/2024/09/06/how-small-businesses-can-navigate-the-2024-media-landscape-insights-from-kantar-media-reactions-2024/

However, it's crucial that media planning should align with a comprehensive marketing strategy – one that defines your target audience and understands where they engage. We want to help with this so please watch this space for our upcoming free guides on how to create the ideal, effective marketing plan for 2025. In the meantime, please do get in touch with any questions or if we can help in any way. That’s what we’re here for!
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Good morning, it’s Marie here with some exciting news. I’ve been joined by Debbie Kiley, a digital marketing expert, and...
14/05/2024

Good morning, it’s Marie here with some exciting news. I’ve been joined by Debbie Kiley, a digital marketing expert, and Alex Stacey, a specialist in consumer insight and research. I’ll be focusing on strategy and planning and, together, we’ve transformed into a powerhouse of marketing expertise.

We share one thing in common: our love of marketing and one thing remains constant – our passion to deliver unparalleled value to our clients.

Watch this space where we’ll be sharing marketing insights and updates all designed to help you take your business to new heights. And you can read our story here https://www.mwmarketingsolutions.co.uk/our-story/

Please do get in touch if we can help you in any way or if you’d like a free consultation. Please ping us an email [email protected] or give us a call 01223 782535. Let’s start our journey together today.

Marie x

-ups

Address

Future Business Centre, Guildhall, Market Square
Cambridge
CB23QJ

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

Telephone

+441223782535

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