Mobas

05/02/2026

We’re proud to be launching a new region-wide brand awareness campaign for East Anglian Air Ambulance 💛

The campaign is designed to build understanding, relevance and long-term support across Cambridgeshire and West Suffolk. Over the next three months, it will be seen and heard across out-of-home advertising, local radio (Heart and Greatest Hits), paid and organic social, and programmatic digital channels.

The creative puts local relevance front and centre, reinforcing a simple message: this is your emergency service, your charity, your air ambulance.

As Matt Caesar, Head of Digital and Marketing at East Anglian Air Ambulance, said:
“A big thank you for all the work that you’ve done for us, we can’t wait to see the awareness campaign go live next year and see the difference it makes to the charity.”

We’re excited to announce that the campaign is now live. Keep an eye out, it’s great to see our work out in the world and already making a difference.

31/12/2022

As we look ahead to 2023, the entire Mobas team sends its heartfelt wishes for an incredible year filled with joy, prosperity and transformation! Here's to a wonderful New Year.

30/06/2022

Mobas team gets together for a so well-deserved night out! 🎉

23/11/2021

HELP US NAME A NEW PART OF CAMBRIDGE

Mobas are involved in an exciting new community project that will positively affect the lives of the people of Cambridge for decades to come.

If you are a resident, local business or are active in a community group in North East Cambridge then we want your help. It will provide you with an opportunity, as part of a wider community group, to be involved in naming a new part of Cambridge.

You are invited to attend a focus group to be held on 29th and 30th November and will receive £40 as a thank you for your time.

If you are interested in taking part, please complete the short survey below: https://www.surveymonkey.co.uk/r/3TMG2ZQ

If you can’t make the sessions, there will be more opportunities to be involved – to keep updated please email: [email protected]

26/10/2018

Lorna’s hot on forging relationships that transcend superficial business interaction – for her, real connection and understanding is the secret of marketing magic. Her areas of expertise cover client service, creative strategy and finding time for music, sports events and the fitness phenomenon they call ((BOUNCE)).

25/10/2018

On 10th October a group from Mobas were lucky enough to attend an exclusive visit to the East Anglian Air Ambulance (EAAA) base at Cambridge Airfield. Social Media Account Executive Harriet discusses what the team got up to. 🚁

A group from Mobas attended an exclusive visit to the East Anglian Air Ambulance (EAAA) base at Cambridge Airfield. Here's what we got up to.

22/10/2018

Saville Audio Visual contacted Mobas with the task of defining and communicating a brand voice that matched a transformed Saville. Mobas held brand voice workshops that were attended by key personnel in the three new Saville brands: Saville Group, Visavvi and Sparq. As a result they now have a voice that matches their vibrant new brand and the personality that will always make them unique to the market.

Find out more about our work 🌶️

The Brand Transformation Agency

12/09/2018

What does brand transformation mean? We interviewed our chairman, Matt, as he's experienced it from both a client and agency perspective.

Looking ahead, he places Mobas among a new wave of “smart agencies” marshalling the power of strategy, technology and creativity to deliver success for clients.

10/09/2018

Since December 2016, it’s been our job to give mums and dads a break, reminding them through social media, PR and advertising to ACE life with the global cleaning brand, ACE UK.

The campaign has been rolled out across all activity, from colourful social media advertising campaigns to collaborating with mummy bloggers and social influencers on reviews and ‘honest baby milestone cards’.

Blog content brings ACE to life while regular media coverage, a Christmas mailer to prominent journalists and the appointment of a brand ambassador ensure we’re building a community around the ACE brand.

Find out more on our showcase pages 🌶️

Colour and community bring ACE to life

10/09/2018

We'll have a transformational effect on your brand - tailored to your taste. If your marketing could do with a little more oomph, discover how we can provide full on flavour and maximum impact 🌶️

05/09/2018

Can you relate to having food envy?

One would assume that choice is a good thing, but it can be quite negative. Behavioural economics considers the notion that people are actually irrational and don’t make decisions based on facts and figures.

Senior Account Manager Katie discusses how agencies can use this insight to encourage changing behaviour:

Senior Account Manager Katie Sandell talks about the role of behavioural economics in our industry and how we can use it to encourage changing behaviour.

05/09/2018

Share your driving stories with our client Marmalade Insurance as part of Learner Driver Week for your chance to win a brilliant prize bundle 🚗

Fancy winning a Dash Cam Bundle? Enter our competition and let us know what you or your child have overcome on their driving journey!🚘🤞 Share your inspirational stories and help other young drivers! Ts&Cs apply

https://r1.dotmailer-pages.com/p/3LQ9-2CH/ldw-2018