Cecilia della Mora

03/09/2021

The steps to elevate your digital strategy on budget 🤓 Is it possible? What do you think?

There are simple steps that don't cost too much money and can make your marketing look better. 👋 But there are also free resources that can help you to create a strong strategy for your marketing, helping you to understand your buyers’ needs, and to respond accordingly without blowing your annual budget.

How can you start?

👋 Look into a free marketing audit, website free analysis, etc, to find out the issues that need to be addressed.

👋 Sign up on for free review of your digital marketing performance. You need a deep analysis to make informed decisions.

👋 On your social media, polish up your image repertory today! Sign up for Adobe Creative Suite free trial and download 10 quality pictures for free.

👋 Also, save time using ready made customisable templates from .

👋 Audit all your channels and get rid of the one that doesn’t work for you! Take time to review old marketing subscriptions. There are many new tools out there that offer more for less.

👋 To make the most out of trends, it is about time you started video marketing, life chat, and UX optimisation. Sign up for webinars about lead generation on the digital word and join conversations about SMMs.

The list can get longer, but this is a good start!

30/08/2021

The steps to take to climb down from a wrong strategy so as to save your skin!

After many years working in marketing for different business sizes and sectors, I have seen a lot of successful campaigns, but also many big mistakes. ❤ It is nothing to worry about, it happens the whole time as marketing can often be unpredictable.

👊There are many ways to handle a bad campaign or a poor strategy.

Fortunately, we have the option to change it and reduce the cost of something that clearly doesn’t work by allocating the budget differently, ending a subscription, etc.

But how do you work that out it before it gets too late?

👓 Think about the metrics that can help you to understand if your campaign is having any ROI and value the information you have or you don’t have. And if don’t know how to measure your campaign, it is probably not the right investment to make.
👓 Review your plan. What were your objectives when you launched your campaign? Did you achieve your goals? Or is there anything that indicates what might be in store across the shorter or longer term?

What technique or tools are you using to forecast your marketing results?

27/08/2021

Despite testimonials on websites, social media and many other tools being a feature for a while now , they continue to have a good impact on branding.

🔍 mentioned a 2019 US survey that reports millennials are more likely to spend a substantial amount of time reading reviews than older cohorts. The study reveals nearly half of US internet users ages 18 to 34 said they spent fewer than 10 minutes, and almost a third more than 25 minutes.

Are you using testimonials to attract more visitors and potential buyers?

👊 It is so simple to set up a Google My Business account for free and start collecting testimonials. It will also enhance your SEO efforts.

Give feedback a way into your marketing strategy, it is very powerful and it’s still free on Google My Business.

24/08/2021

The king of organic traffic and the nightmare of any marketing without content strategy. Still, SEO is a fair game, but only when you know how to move your pieces!

🔍 Search Engine Optimisation is a must have for every single website page. I truly believe that investing time and resources in a SEO strategy can help you reach your audience for less money.

👋 What do you need to start?

To get to grips with the principles of SEO, Yoast has a lot of training and articles for free to help you to increase your knowledge. It also offers different subscriptions to start working on your content without too much hassle.

If you don’t have too much time and want to start straightaway, I recommend the free-downloadable HubSpot resource: “Complete SEO Starter Pack: Everything You Need to Get Your Website and Blog Ranking in Search”

These tools are essential to build a foundation on SEO without spending a fortune on online training. Anyone running a business or working in marketing should have access to this knowledge for two reasons:
👋 To apply SEO rules to website content
👋 To keep a check on whether external agencies are doing their job properly

If you have any questions or comments about SEO drop me a line below. I’d love learn about your experience creating a content strategy.

17/08/2021

Search Engine Marketing has been here for over 20 years already. So, I'm pretty sure most people know what SEM is all now about. In fact, Google Adwords was launched in the year 2000 with just 350 customers!

🔍 Smart Insights 2020 report revealed that Google holds 93.87% of the market share. Apparently, it is because of Google’s continued focus on the importance of mobile UX factors for SEO.

But the question is why marketers are still using SEM after 20 years? 🤓

📌 It is the fastest way to increase website visibility
📌 It helps to drive potential clients to a website at different stages of the sales funnel
📌 It is less expensive than traditional advertising and you can track the results of your campaign
📌 Combined with SEO it can turn your website into a powerful weapon to help you beat your competitors
📌 It is never too late to start!... So, why not?

Of course, there are many other benefits and some drawbacks.

Tell me about any pitfalls you might have found. 👇

28/07/2021

Subscriber special offers, freebies, downloadables, etc. can all help create a good community. There are millions of ideas about how to increase your email list and use your database to generate more business. 💡

📩 However, many companies fail to do it correctly or don’t realise the power behind email marketing.

Cecilia della Mora - Digital Marketing

25/01/2021

Make your content stand out: get to know your clients!
Here is my latest article 🤗

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The new year is here: it’s time to refresh your content strategy, so you don’t miss out on what’s trending in content marketing.

16/01/2021

New Year, New Glasses 🤓😱

11/01/2021

Close your eyes and imagine you're in the office...

Interactive content UX.

An office noise generator - providing you with the soothing tones of modern office life to help you focus when working from home.

25/11/2020

I know how important it is to keep yourself busy with short-term projects and not to give up! “Don’t wait for tomorrow, don’t wait for perfection!”

23/11/2020

Let’s start the week! I feel capable. I have the strength to say NO and feel confident with my decisions and beliefs. I love me, I’m good enough, I believe I have the courage to reach my milestones.

19/11/2020

🎓🎓 What a good day! CIM - The Chartered Institute of Marketing Diploma in Professional Marketing LEVEL 6 was posted today. The result of the third module, “Digital Marketing”, is a moment I had been waiting for😅. It means hours of extra work - weekends included. 😍