Ace Digital Strategy

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Ace Digital Strategy

Strategy and technology for getting more customers on social media and the web.

Our 4 core technologies work 24x7 for marketing your Social Media, Reputation and Branding, Video and Display Advertising and Web Sites that Convert. We are a Cambridge Digital Marketing company helping business owners to get more local customers. A Cambridge Marketing Agency that offers effective strategies - Social Media Marketing, Video Marketing, Advertising and SEO - that are bang up to date

and working now!

- SEO to become the dominant business in your location
- Powerful branding on all major sites and get money from Social Media Marketing
- Create Video Marketing that increases conversion on web sites, Social Media and Advertising
- Email Marketing that retains customers and builds loyalty
- Effective Paid Advertising Web site Retargeting that gets new customers as and when you want them

We help you succeed online without needing to understand the detail just get the results!

10/10/2025

Are you in business in Cambridge?
Do you want to expand your network?
Do you want to generate more business

Then join us on Tuesday mornings at the Granta Chapter of BNI and see the real business transacted in the room.

All washed down with a full English breakfast (other options are available)

You'll make lots of valuable connections to expand your network.
Is there a downside? No, just opportunities.

Interested? Drop me a DM and I'll check to see if your category is open and we look forward to meeting you.

18/08/2025

Marketing and entrepreneurial friends!

You may or may not know this, but I have quietly been building an agency selling AI to business owners.

This stuff is coming hard and fast, and I refuse to sit on the sidelines.

What do I do exactly?

It’s really simple.

All I do is approach any business owners in any niche (including e-commerce) and say:

“Do you have any old leads or customers we can turn into sales using AI and SMS, and we do this on a performance basis which means if you don’t get paid, we don’t get paid”

It’s a super-easy yes compared to what I was selling before.

Then… after the client comes on board, AI does most of the work.

It’s nutz.

And when a sale is made, I take up to half of the profits.

Why so much?

Because the biz owners' old leads were dead to them anyways!

It's super cool.

Minimal tech too.

This AI stuff has really got the blood pumping.

Anyways…

I have two “asks” for you today!!

Do you know any business owners with old leads you can introduce me to?
If not, and you want to jump on this yourself - go join and support the free community where I learnt all of this - link to the group (by a guy called Dan Wardrope) in the first comments.

Thanks!
Greig

23/04/2025

Question: What sort of car would you put on your drive if just 15% of your past customers bought again this month?

One guy managed to get a Porsche Taycan by reactivating his customers and simply making them a new offer.

And it doesn't stop at one shot and done. Keep talking to them, making offers and more money flows in.

You already paid for them. You already built the trust.
So why stop at one sale?

Most business owners ignore this. Not because it doesn’t work — but because they don’t have the system to make it work.

Now you do 😀

Customer reactivation is your untapped cash flow.

Want to see how much is sitting in your list?

P.S. Everything we're told is that the only way to grow is to constantly crank out new leads. Ok...but why not pay for that from the money you already have hidden and dormant in your existing customer base?

22/04/2025

Spending $$$ on ads, fancy content, and sales staff… but still not getting the results you've paid for?

You spent thousands on marketing… yet sales are still unpredictable

You’re doing everything right — but profit's still patchy, and growth is spiky.

Most business owners overlook the easiest source of the most profitable revenue:
✅ Your past customers.
Customer reactivation isn’t just smart — it’s profitable.

And you can now do it faster, automatically and conversationally, without pi***ng 'em off 😊

🔥 Drop a fire emoji if you want to see how much money’s hiding in your list.
📩 Or DM me “REACTIVATE” for a look inside.

29/01/2025

What with all the hype around AI right now, I was just reflecting on what’s the real value of AI to us business folk.

⏱️When a new app appears every 5 minutes that promises to save you hundreds of hours a week, double your profits or allow you to sit on the beach while your business runs like a money printing machine aren’t we just heading back to the worst days of shiny object syndrome?

🤑Like in the early days of the internet when we were told all you needed was a website and sit back and watch the money roll in!

As far as AI goes I find the hype mostly is just ‘hype’ - promising a lot but probably just loud, exaggerated promotion and publicity to sell stuff that doesn’t really solve the problems real businesses have.

I don’t think any business owners wake up in the middle of the night crying out “I need a chatbot” 🤷

What they DO think about is

❌ “I need better leads.”
❌ “I don’t have time to follow up.”
❌ “My lead-to-sale conversion is terrible”
❌ “I can’t get anyone to pick up the phone these days”
❌ “I don’t have the time to learn all these new systems and software”

Its how you use AI to solve these real and frustrating problems that’s the real value in all this.

My advice - look past the hype 🙏

Don’t buy random apps that overpromise.

Don’t install bots that just annoy people because they’re too dumb to help.

Instead work with experienced problem solvers who know how to integrate AI with real business processes

Who can show you proof and demonstrate what AI can do for your specific needs.

Solve problems with Artificial Intelligence like;

✅ Following up and reviving old or dead leads unlocking extra profit in your database
✅ Enhancing your sales efforts by getting responses from
✅ Opening conversations with new leads to prequalify them and get appointments booked
✅ Responding to leads out of hours 24x7 with meaningful and intelligent conversations
✅ Follow up ‘Abandoned Cart’ buyers to bring them back to your offer
✅ Automated Document collection - for those of you who need docs as part of your sales process
[BTW : These are all real solutions we’ve already developed and running in real businesses with other solutions in development]

AI does offer real and substantial opportunities for businesses to actually save time, save money and (yes!) Increase profits but - it does actually require practical problem solving skills, judgment and a bit of old fashioned work to realise these benefits 🧰

There are so many ways that we help our clients with AI to make them more money (it’s business right?)

So we’ll just keep asking questions until we find out what that is.

No hype just real problems solved

27/01/2025

Here’s just one of the ways AI can Unlock Hidden Profits in Your Business

How often do we get caught up chasing new leads while the goldmine in our database sits untouched?

Those old leads sitting in your database aren’t lost - they’re just opportunities waiting to be rediscovered.

The fact is nowadays most people won't respond to telephone calls - but prefer to be contacted - at least early on in the conversation - by SMS or some kinda messaging service. So following up those leads by phone or email is probably wasting time.

What you see here is the sort of conversation that AI can have with your clients and customers.

Its professional and persuasive and brings your leads back to the point where a human can take over and give the customer the service they need - but which for whatever reason they didn’t buy first time.

The AI assistant is highly trained and knowledgeable about your business and your style of voice so that it acts in a natural conversational way - but still gets a result that’s good for both your customers and your sales team.

In this case the lead needs to schedule a time to call because they’re at work and so the AI tells them what’s available and then books the call.

The call can also be booked into your sales agents diary.

Or if your prospect said I’m available now, it can connect them directly to your sales team or notiy your sales team to call them right back.

Whatever suits how you work.

This is not just an idea - AI is already transforming businesses like this almost overnight.

And we don’t stop there.

Our speed to lead AI contacts your leads from ads, your website or social media to get the talking before your competitors do - within minutes or seconds as needed

If your sales team is working your leads, after 48 hours AI can take over the leads they couldn’t reach for whatever reason to bring them back to a conversation

What about out of hours leads - well the AI doesn’t need to sleep - so it keeps working even when you can’t.

The opportunities are all around us.

And the real beauty is this is all customised to your business, your way of working - with AI alongside, you don’t need to change your business to fit the system - the system is now totally customised to your business!!

Imagine reigniting conversations at scale without spending more sales hours or sacrificing the personal touch. It’s like having a sales assistant who never sleeps, always delivering the right message at the right time.

What if you had a way to revive your dead leads and turn them into sales - no advertising or marketing costs -, what would that look like for your business?

28/10/2024

Flashback - Everybody falls the first time!

Its 1999, The Matrix has just been released in cinemas and it’s my first day as a self-employed entrepreneur.

I had little more than a vision and endless determination (coupled with gut wrenching fear and uncertainty 😄)

Over the years, I’ve made decisions that led to both growth and setbacks. And each step along the way taught me something I couldn’t have learned otherwise. The truth is I’ve ‘started’ 5 businessines over the years and some worked and some didn’t (I’m 2 up and 3 down for the count).

The biggest realization?

Success isn’t about where you start or what resources you have—it’s about the actions you take every single day. These are the five most valuable lessons I’ve learned since that first day:

𝗜𝘁’𝘀 𝗻𝗼𝘁 𝘄𝗵𝗲𝗿𝗲 𝘆𝗼𝘂 𝘀𝘁𝗮𝗿𝘁 —or even what you lack—that determines success. What holds you back isn’t a lack of resources but a lack of daily action. Consistency beats talent or resources every time. Show up daily, no matter what.

𝗧𝗵𝗲 𝗳𝗼𝗿𝘁𝘂𝗻𝗲 𝗶𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗳𝗼𝗹𝗹𝗼𝘄-𝘂𝗽. A missed opportunity is often just a missed follow-up. Keep that relationship warm, check in regularly, and show your interest. I can’t count how many opportunities came from a second, third or even longer follow-up.

𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀 𝗮𝗹𝘄𝗮𝘆𝘀 𝘁𝗿𝘂𝗺𝗽 𝗲𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲. You might be brilliant at what you do, but in business, it’s the connections you build that will carry you through. Focus on building real relationships—they will open doors your expertise alone cannot.

𝗬𝗼𝘂 𝗱𝗼𝗻’𝘁 𝗵𝗮𝘃𝗲 𝘁𝗼 𝗯𝗲 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝗮𝘁 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴. Running a business requires a lot of hats, but you don’t need to wear them all. Lean on others for the areas you’re not as strong in, especially sales and marketing. Let people help you; it’ll allow you to focus on what you do best.

𝗠𝗮𝗶𝗻𝘁𝗮𝗶𝗻𝗶𝗻𝗴 𝗮 𝗽𝗼𝘀𝗶𝘁𝗶𝘃𝗲 𝗮𝘁𝘁𝗶𝘁𝘂𝗱𝗲 𝗶𝘀 𝘁𝗵𝗲 𝘂𝗹𝘁𝗶𝗺𝗮𝘁𝗲 '𝘀𝗸𝗶𝗹𝗹'. Once you have consistency, follow-up, relationship-building, and a support system in place, 99% of your success will depend on your mindset. Keep it positive, keep it forward-focused.

No matter where you are on your entrepreneurial path, I believe that these five lessons can save you a lot of time and unnecessary detours.

I learn something new every day - and I’m not ashamed to say it - I still don’t know everything and I still have more to learn.

Looking forward to learning what’s been impactful in your journey.

09/08/2024

A brilliant meeting at Granta BNI Chapter this Tuesday!

This amazing business networking group has passed over £206,000 in closed business between each other in the last week alone.

🎆 👷‍♂️ 👷‍♀️ Take a bunch of talented and hard-working business people and add in the world-famous referral generating machine that is BNI and that's what you get back out!

These are local Cambridge based business owners that have generated in total over £23 million for each other since starting and it grows - fancy a share of our next £23 million?

If you would like a piece of that drop me a line and I'll show you how you can get some 😃

Address

49 Akeman Street
Cambridge
CB43HE

Website

https://acedigitalstrategy.com/

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