22/10/2021
Word-of-mouth marketing (also called WOM, WOMM, and word of mouth advertising) is the most powerful marketing tool for most businesses.Unlike naturally occurring word-of-mouth when a friend or relative casually recommends a product or service, word-of-mouth marketing is actively encouraged and influenced by businesses.According to a recent Global Trust in Advertising study byNielsen, 83% of people polled said they trust the recommendations of friends and family.A similar studydone a few years earlier found that 92% of people trust recommendations from other people even strangers.In fact, marketing statisticsshow that 20-50% of all purchases are influenced by word-of-mouth marketing.Unfortunately, few companies have strategies via: https://bit.ly/3ELW8eN