Genie Goals

Genie Goals We help ambitious e-commerce brands, large or small, scale through results-driven digital marketing Oh and we're good, very good.

In 2012 two Cambridge graduates realised there had to be a better way to run paid search campaigns and create real value for businesses in the retail sector.

10 years on and we have over 30 clients as an award-winning 7-figure agency run by 30 amazing team members based out of Cambridge. We're Google’s top 1% of EMEA Agencies, global Google award winners but most importantly we're a nice bunch of people.

One of the hardest things in digital marketing right now isn’t just keeping up - it’s working out what’s actually worth ...
23/04/2026

One of the hardest things in digital marketing right now isn’t just keeping up - it’s working out what’s actually worth your attention ⁉️

Right now, the digital world is loud. Full of hype and scaremongering. So yesterday, we hosted ‘Noise Cancelling: What’s Working, What’s Hype, and What’s Next’ at Spring at Somerset house. A lunch event designed to help turn down the noise and offer some guidance for bold ecommerce marketers facing the challenges of the digital world today.

There were three things that we felt worth taking away - so much so, we’re sharing it with our whole community on LinkedIn (you’re welcome 😎).

🤗 Be kind to yourself. AI and new digital tools are moving fast, but so is everyone else’s learning curve. You’re not behind - you’re navigating the same landscape as the rest of the industry. The goal is to not let the noise freeze you out of action.

⌛ Test. Learn. Repeat. You won’t nail it first time (spoiler alert: you’re not expected to!). Pick something, test it, learn from it, then go again. Momentum over perfection, every time.

📈 The channels have never been so blurred. Whether it’s YouTube, LLMs, or Influencers, the lines between Search, Social, and Affiliates are becoming increasingly overlapped. Viewing them as siloes can miss a great opportunity, especially when it comes to testing budget.

Missed out on a seat at our table this time? Keep your eyes peeled for more - the next one might have your name on it 👀

There’s so much to unpick when it comes to creative diversity.Ensuring you’re posting in the right formats, hammering ho...
13/04/2026

There’s so much to unpick when it comes to creative diversity.

Ensuring you’re posting in the right formats, hammering home the right messaging, all whilst having a healthy mix of visual assets too.

There’s a lot to think about 💭

To help you learn how to adapt your paid social creative strategy for the current digital landscape, we’ve put together a line up of panelists for our upcoming masterclass, ‘Scaling Creative in the Era of Andromeda’, addressing the hard-hitting questions that you and your teams might be facing right now.

With insights from agency, brand, and production sides, we’re offering a holistic view of all things creative, leaving you with ideas and strategies you can implement straight away.

Swipe through to see who’s joining us on 23rd April 👉

Sign up via link in our bio 🔗

The ‘Good News Fridays’ just keep on coming! 🎉We’re delighted to announce we’ve been shortlisted for 3 awards at the 20t...
10/04/2026

The ‘Good News Fridays’ just keep on coming! 🎉

We’re delighted to announce we’ve been shortlisted for 3 awards at the 20th anniversary Performance Marketing Awards 2026, with additional nominations for our sister brands, Genie Shopping Network and Broadband Genie.

💎 Best Peak Performance with The Diamond Store
🎨 Best Relaunch with Dulux
🤝 Best Team in Performance Marketing (Genie Ventures Group)

We’ll be keeping our fingers crossed that we bring home the wins from the grand ceremony on 12th May 🤞

Rebranding has been exciting. But going back through the archives has been just as good. You know, like when you hit a b...
07/04/2026

Rebranding has been exciting. But going back through the archives has been just as good.

You know, like when you hit a big milestone in life and it’s an excuse for your parents to get out the baby photos. You’re embarrassed at first, but equally grow to love the nostalgia and happy memories that come flooding back 🫶

Looking back on 14 years of Genie Goals, it’s hard not to feel proud of how far we’ve come.

There was a time that we dressed like everyone else, because we felt the need to fit in with our peers.

Now, we no longer need to blend in.

We are bold, ambitious, and unapologetically us.

The branding may have changed, but our goals certainly haven’t. People at the centre, always. Delivering results for today, and keeping you ahead of tomorrow 🤝

Swipe through to see the evolution of our branding. We hope it puts a smile on your face as much as it did ours ✨

Over the last 14 years, we’ve grown, evolved, and consistently shown up for our clients through every algorithm update, ...
30/03/2026

Over the last 14 years, we’ve grown, evolved, and consistently shown up for our clients through every algorithm update, platform shake-up, and “did you hear about this new AI tool?” moment the industry has thrown at us.

And our brand looked like it always had.

So it was about time our look caught up with who we are.

Bold. Dynamic. Unapologetically Genie.

In a sea of ‘tech’ colours and ‘lads lads lads’ agencies, we’ve never been like everyone else. And we’re proud of it.

We are the agency to cut through the noise. To be bold and authoritative, but never ego-driven. To be empathetic but not soft. To tell you what you need to hear, not just what you want to hear.

Backed by a senior, hands-on team, we are a boutique agency with big agency clout, delivering intelligent strategy for today, in preparation for tomorrow.

Same values.
Same team.
Same commitment to you.

Welcome to the new era of Genie Goals.

The world is changing.We’re not blending in. Something’s coming.30.03.26
25/03/2026

The world is changing.

We’re not blending in.

Something’s coming.

30.03.26

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9 Hills Road
Cambridge
CB21GE

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