Genie Goals

18/01/2024

IT’S HERE!!! 👀

The *Best* Beginners Guide to Affiliate Marketing

But with a WARNING!

This was originally designed for onboarding new clients, that’s how we warranted spending 3 months of Rachel Said’s time and her teams time on it.

But for as long as we can get away with, we’re going to share it with anyone who wants to grow their brand online.

Here’s what’s inside…

✅ Why you should add Affiliate Marketing to your digital mix

✅ How to track your Affiliate Marketing (without talking gobbledegook)

✅ How to protect your brand with Affiliate Marketing

✅ How to optimize your programme to reach your business objectives

Everything you need to make affiliate marketing the biggest driver of your growth in 2024 is right here in this guide.

Today is the day to start taking growing affiliate marketing channel! 🚀

GET THE GUIDE HERE: https://lnkd.in/etDJrdWY

P.S. Yes, this is free and yes we are crazy for giving away an entire service we offer as an agency.

21/12/2023

You can tell the quality of the Christmas Party based on the quality of the photos, right?!

Well that's what we're telling ourselves 😅

As we reach the end of the last week before the holidays and before the crazy folk who "have leave left over" 👀 starting to disappear we just wanted to say...

A MASSIVE thank you, to everyone who has been part of our year. Whether client, partner, team member or prospect 🙏

We are so happy to be closing the year proud of the work we have delivered and are lucky to be part of such a wonderful community.

Roll on 2024 🎉

Happy Holidays, from the Genie Goals Team

13/12/2023

Rolling into 2024 like... 😎

The team challenged us to get in front of 5 dream clients they'd love to work with.

All 5 brands align perfectly with our values and approach:

👫 Purpose led
🌎 Put people and planet first
📈 Ambitious
🛍 Omnichannel brands

Each campaign was tailored to the dream brand. Can you guess who this electric billboard and slogan was for?

PS - If you like what you see, we're recruiting for two roles right now: Affiliates Account Director and Paid Social Strategist, head to our website for more details

16/11/2023

We've only gone and got our "Great Place to Work" certification for the 2nd year running 🎉

Not just that, we improved on last years score!

A massive congratulations to the whole team. It really does take the whole team to create such a special culture, everyone plays their part. Even more so as we're a distributed team 👩‍💻 👨‍💻

"This is such a massive achievement and I am enormously proud of the culture we have built here at Genie. The fact we have been able to sustain and even build on our focus on people through a challenging year for many in the industry is a real accomplishment" said Emily Long, CEO.

Here's hoping we can compete for a place in the top 100 again this year 🤞

10/11/2023

Have you heard about the new association in the ad industry?

Meet The Affiliate & Partner Marketing Association.

The *only* collective voice for the UK’s affiliate and partner marketing industries.

It was great to be part of their launch of PI Live & we're super excited to be founding members of this much needed initiative.

So if you want to...
👉 Navigate the ever changing industry
👉 Keep up to date with best practices
👉 Help shape the future of affiliate marketing

Be sure to check them out -> https://theapma.co.uk/

25/10/2023

This has been our busiest month ever with new clients onboarding, client strategy meetings for peak and more speaking gigs than ever before! 😅

Yesterday Rachel Said our Head of Affiliates was on stage at PI LIVE Show discussing "How to harness the true value of consistent spend during hard times".

Rachel discussed how since the cost of living crisis, brands have been doubling down on conversion activity whilst maintaining ROI's, with a noticable pull back on brand engagement activity.

Our top takeaways from the other panelists are...

💸 Hilary Sloan helped us understand how Clearpay (Afterpay) are actually more upper funnel than they thought and how key they can be for brands to reach that younger consumer.

🐕 Elaine Wan gave real insight into how tails.com manage a cross partner and channel strategy to assess value from partners spanning the marketing funnel

🐶 Annie Amusu at Bark talking about how they have increased spend in affiliates as they have seen how effective and profitable the channel can be. Particularly how the service they offer is booming in current times due consumer wanting to find the best quote.

If you're still at the show, Emily Long is on stage at 3:40 discussing ‘Catching the Corporate Conscience’. See you there

26/09/2023

With so many new digital tools, I guess the advice is always to spend more in digital right?

❌ Wrong!

Digital marketing isn’t a tick box exercise - there is no right or wrong strategy.

It’s about selecting the right channels, platforms for your business objectives and audiences 👨‍👩‍👧‍👧

Just last week spoke to a brand, who actually needs to invest in brand positioning before looking to increase any online budget.

Want to hear more? Emily has shared her thoughts on the topic across video and blog, link in bio 👇

Can you confidently articulate the role of your digital marketing channels within your overall marketing strategy? No, that's ok! Our CEO and "Chief" is here...

22/09/2023

What are the top 7 takeaways from this years Brighton SEO?

We went round to ask some of the best in the biz their thoughts from conference 👇

Big thanks to the following for agreeing to talk when we thrust a microphone at them: 🎤 Joe Glover, Patrick Stox, Anna Bravington, Richard Ingles, Stefanie Kröber, Jerrel Zandgrond, Tom Keir and the wonderful Andrea Pratt for making this happen.

Didn't manage to get to BrightonSEO this year? No worries! We asked some of the best in the biz what their biggest takeaway was from brightonseo and put them...

18/09/2023

We're back! And so is the rain.... 🤷‍♀️

Awesome week at Brighton SEO with the team, even when Emily made everyone stare into the sun for this selfie 😎

Big thank you to everyone who came to see us and play "the vault".

(Tom now hears the game's music in his sleep 🤣 )

We're collating all our takeaways from the event and will be sharing them here over the next week, so make sure you're following us ☝

08/09/2023

It would be rude not to go to Brighton during a heatwave surely? 😎

Great timing as it's the worlds biggest search conference the same week. Coincidence?!

We're super excited to have not 1 but 2 speakers across the brightonSEO events....

👉 Head of Digital Marketing Imogen, is on Wednesday 11:40 on the Ecommerce Marketing Show Stage.

👉 Chief Emily, is on stage Thursday at Midday in Syndicate 1&2 at BrightonSEO.

And we have a real reaction testing game to compete with your colleagues, so please do come say hi 👋

07/09/2023

The most common question we get asked is...

"How can we set the right target for our digital marketing activity?"

Well let's save you the call and research, Tom shares how we approach this in the latest Digital Marketing Insights video + blog 👇

Get the answer now -> https://www.youtube.com/watch?v=va-bwxy76xk&t=24s

One of the biggest challenges and most common questions we receive is “how can we set the right target for our digital marketing activity?”. The answer itsel...

25/08/2023

There are SO much content talking about AI in Digital Marketing right now, but none of them actually tell you anything 🤐

They talk about possibilities rather than what's happening right now.

Cue us sitting down with Imogen Collins, Head of Digital Marketing to get to the bottom of what AI & machine learning has been used by the industry and where to start.

It's a great way to spend your 4 minute tea break ☕

2023 has been a big year for AI, and it can feel as though everyone is doing it but nobody is giving specific examples of exactly what it is that they’re usi...