23/04/2026
One of the hardest things in digital marketing right now isn’t just keeping up - it’s working out what’s actually worth your attention ⁉️
Right now, the digital world is loud. Full of hype and scaremongering. So yesterday, we hosted ‘Noise Cancelling: What’s Working, What’s Hype, and What’s Next’ at Spring at Somerset house. A lunch event designed to help turn down the noise and offer some guidance for bold ecommerce marketers facing the challenges of the digital world today.
There were three things that we felt worth taking away - so much so, we’re sharing it with our whole community on LinkedIn (you’re welcome 😎).
🤗 Be kind to yourself. AI and new digital tools are moving fast, but so is everyone else’s learning curve. You’re not behind - you’re navigating the same landscape as the rest of the industry. The goal is to not let the noise freeze you out of action.
⌛ Test. Learn. Repeat. You won’t nail it first time (spoiler alert: you’re not expected to!). Pick something, test it, learn from it, then go again. Momentum over perfection, every time.
📈 The channels have never been so blurred. Whether it’s YouTube, LLMs, or Influencers, the lines between Search, Social, and Affiliates are becoming increasingly overlapped. Viewing them as siloes can miss a great opportunity, especially when it comes to testing budget.
Missed out on a seat at our table this time? Keep your eyes peeled for more - the next one might have your name on it 👀