Natty Bernasconi

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Natty Bernasconi

Social media for the aesthetic obsessed 💅🏼
Tips + strategy for lifestyle businesses and creators+

Meet Natty – Boy mum to a vibrant toddler, I've resettled in the UK after a decade of embracing the nomadic lifestyle 🌎

Over the past 7 years, I've had the pleasure of collaborating with a diverse array of lifestyle businesses – from visionary coaches and skincare specialists to dynamic designers and boutique owners. Before embarking on this incredible journey, I delved deep into various roles th

at shaped my understanding of aesthetics and the online space 🙌

Armed with a passion for social media and an eye for the aesthetic, I've dedicated myself to helping lifestyle businesses flourish online 🌱

Whether sharing snippets of mum life or demystifying the latest in social media & Instagram through my stories, or delivering bite-sized educational content on my feed, my mission remains the same: to make your digital presence as stunning as it is strategic 💅🏼🤓

01/10/2024

Have you caught your followers playing hard to get with that like button lately? 🤔

It’s not just you - welcome to the age of scroll-crazy and like-shy Instagrammers!

Here’s the tea - Likes are old news ☕️

Now, it’s all about snagging those views 👀

People are zooming through feeds faster than ever, barely pausing to tap a like, but they’re watching.

Yes, they’re watching more than they’re liking, and that’s a game changer for your content strategy.

It’s time to shift gears from like-lust to creating truly magnetic content.

Think about it: Why not craft those Reels, Stories, and carousels to be so irresistible that your followers can’t help but stop, watch, and engage? ☝️

Your mission? Stop the scroll!

Make every post a visual stop sign that hooks your audience in seconds.

And forget the like hunt; let’s talk real impact!

One of my clients launched and sold out her first cohort with fewer than 2k followers and modest engagement 🤯

Why was she successful?

Because her content was more than just eye candy - it was rich, valuable, and positioned her as the go-to expert in her niche 💅🏼

That’s the power of quality over quantity!

So, besties, it’s time to rethink our obsession with vanity metrics.

What truly counts is the connection and conversion that happen off the 'gram.

👉 Craft content that resonates, reflects your expertise, and reels them back in for more.
Let’s make your brand the one they remember - not just see.

Now, let's talk about you - What’s your Insta-behaviour these days? Are you a secret scroller or a generous liker? Spill the beans in the comments! 💬

28/08/2024

Is it time to say goodbye to Instagram's square grid? 🔄

Rumour has it, the classic Instagram square grid might be on its way out... and honestly, I'm here for the drama it's causing! 👀

So, one of my fabulous clients just dropped a bombshell thanking me for her latest content batch - all in portrait mode. Apparently, Insta's got a fresh new look that’s throwing some serious side-eye at our old square friend.

Now, I've been on portrait mode for a while (call me psychic!), but this update hasn't hit my account yet. So, I’m living in a square world while some of you might already be embracing the full-length life 🌐

Are you one of the chosen ones?

Spill the tea! Has this update taken over your feed yet? Loving it, hating it? Let's chat in the comments! 👇

20/08/2024

Let's get real: jumping straight into social media without a master plan?

That’s like baking a cake and then deciding you want cookies 🍪🍰

Sound a bit backward? It totally is!

Here’s a hot take for you: social media isn’t just one piece of the puzzle - it’s the final piece 🧩

Let’s break it down:

Before you even think about dazzling your followers with those polished posts, what's your actual goal?

- Is it boosting your brand's visibility?
- Increasing engagement?
- Or maybe you’re all about clinching those sales?

Whatever it is, that goal dictates your strategy from the ground up, not the other way around 🙃

And here’s where it gets juicy: the best social media strategy starts off social media.

Shocking, right? 🤯

But stick with me!

1. Strategy first: We start with a deep dive into what makes your business tick.
We align your business goals with real, actionable marketing strategies that do more than just look good - they perform 🤓

2. Build then broadcast: Before we post, we polish. We refine your offers and make sure your packages are irresistible.

Only then do we craft magnetic content that pulls your ideal customers in like a tractor beam 📲

3. Social as the seal: After everything is aligned - when your offers are tight and your strategy is right - that’s when we unleash the power of social media.

It’s about making those well-planned offers visible, engaging, and too good to pass up 🤗

👉 Think of social media as the glittering final touch on your strategic masterpiece.
It’s not just about being seen - it’s about being memorable and moving your audience from admiration to action.

So, if you're ready to make social the slam dunk in your strategic game, not just another shot in the dark, let's chat 💬

Drop a 🚀 below or slide into my DMs 👇

Let's make sure your strategy isn’t just complete - it’s compelling 😉

15/08/2024

Boost your engagement with killer captions! 📝

Ready to grab more followers with captions that actually stop the scroll? Here's how to make every word count:

- Hook 'Em Right Away 🪝
Kick things off with a bang! Start with something that makes your followers go, “Wait, what?!” For example, “Ever wondered why your skincare routine isn’t working? 🤔”

- Craft a Click-Worthy CTA ✍️
Get them tapping more than just the ‘like’ button. Say something like, “Double tap if you’re in!” or “Tag a friend who needs this! 👯‍♀️”

- Echo Your Brand’s Heartbeat 💗
Your captions should scream 'you'! Whether you’re quirky, sophisticated, or wonderfully witty, let your unique spirit shine through in every post.

- Hashtags With a Purpose 🔖
Curate up to 30 spot-on hashtags that relate directly to your post. Skip the overcrowded tags that drown out your voice.

- Emojis and Spacing Are Your BFFs 🫶
Emojis add spice and spaces make your captions easy on the eyes. Use them to guide your followers through your message without losing them in a sea of text.

Extra Pro Tips:

👉 Every Caption Should Have a Mission - Align each caption with a clear intent - driving sales, sparking sign-ups, or building brand awareness.

👉 Speak Their Language - Craft captions that resonate deep with your audience’s cravings and quirks.

Fired up to see your engagement soar? Drop a comment below with your favourite ice cream flavour, and I’ll DM you a juicy hook for your next piece of content! 👇

05/08/2024

Emojis: Secret Sauce or Extra Fluff? 🤔

Let’s be real, bestie—emojis are more than just cute, colourful icons.

They’re essential to our digital conversations, adding life and zest to our messages.
But are they more than just decoration when it comes to branding?

Absolutely! 🌟

Here’s why and how to sprinkle emojis into your Instagram strategy:

1. Emotion Amplifiers: Emojis are like seasoning in your content kitchen. The right amount enhances your message’s flavour, making it more relatable and expressive. 😂♥️😢

2. Branding with personality: Think of emojis as your brand's facial expressions. They can help establish a consistent voice and personality.

Are you playful? Professional? A little bit cheeky? The emojis you choose can set the tone and make your brand feel more human and approachable.

3. Visibility & engagement: Let’s cut to the chase - emojis can make your content pop in a sea of text-heavy posts.

They draw the eye, encouraging more interactions, which, hello, we love that for us! Plus, who doesn't stop for a quick smile at a cleverly placed 🐝 or 🌈?

But, there’s a catch…

While emojis can be fab for engagement, they're not a one-size-fits-all solution.
Here’s what to watch out for:

- Generational gaps: The 👍 might be cool for some, but did you know Gen Z might see it as a passive-aggressive dismissal? Yikes.

Always know who you’re talking to!

- Overuse = overkill: Ever seen a post so stuffed with emojis that it feels like a puzzle?
Yeah, not cute. Emojis should enhance, not confuse. Keep it stylish, not messy.

- Context is Queen: An emoji can make or break the tone. Is that 🍑 really about fruit, or are we venturing into cheeky territory?

Make sure your emoji game matches your message’s vibe.

So, are emojis the secret ingredient to viral posts?

Maybe not on their own, but when used thoughtfully, they're a powerhouse tool for connecting and communicating in the Insta-world.

Think you’re ready to emoji-fy your strategy? 💭

Drop your favourite or most-used emoji below - let’s see how we all use them differently

21/05/2024

Ever feel like some marketing tactics are straight out of the "Burn Book"? 📖

That’s what I call "Mean Girl Marketing" – highlighting your flaws until you’re ready to throw in the towel and buy the solution 😳

Here’s the deal though, besties: focusing on desires - what you and your customers genuinely aspire to - can be way more effective and a whole lot less "That’s so fetch!" 💅🏼

Here’s why Desire Marketing wins:

1. Positive vibes only ✨

Desire marketing is all about the glow-up, creating feel-good vibes every time your audience interacts with your brand.

It’s like being the encouraging bestie who always sees the best in you 🫶

2. Real connections 🤝🏼

By focusing on aspirations, your content becomes a magnet for engagement.

It turns your feed into a dream board of possibilities, inviting genuine interactions and dedicated followers 💬

3. Loyalty that lasts 🙌

Aligning your messages with your audience’s hopes and dreams builds deeper connections.

People stick with brands that make them feel good about their journey and choices 🙏

4. Dream team assembly 💭

This approach attracts the optimists, the visionaries - the ones who thrive on positivity and growth.

They’re not just customers; they’re your cheer squad 📣

How can you make Desire Marketing work on Instagram?

- Dream big with Your audience:
Understand their top aspirations. What epic wins are they aiming for? 🏆

- Showcase the bright side:
Focus your content on how your services elevate their game. Share success stories and inspire with actionable insights ☀️

- Inspire, don’t manipulate:
Let your marketing spark inspiration. Use uplifting visuals and words that encourage your followers to reach for the stars 🌟

Let's ditch the "You can’t sit with us" vibe and embrace a strategy that celebrates and uplifts.

It’s about turning aspirations into achievements 🙌

Drop a comment below! What's one dream you help your customers achieve? 👇

19/05/2024

Want to make your brand pop on social media?

It's all about mastering the 3 C's: Concise, Cohesive, and Consistent.

These are your secret weapons to stand out in a crowded digital space.

Grab a coffee while I break it down, so you can start applying these TODAY! ☕️

📌 This one’s a keeper (save me)

Branding isn’t just about having a cute logo or a catchy tagline; it's about crafting an identity that resonates and sticks with your audience long after they scroll past your post.

> CONCISE: Keep it snappy! 🫰

Make sure your brand message can be summed up in a sentence or two - think elevator pitch but even quicker! 🗣️

You want your followers to grasp who you are and what you offer instantly - no fluff, just the good stuff.

This clarity makes it super easy for your audience to remember you and explains why they should care.

Less is more when you need to make a big impact quickly! 💥

> COHESIVE: Sync your style 👌

Cohesion in branding is like having a signature look that’s unmistakably yours.

Whether it's your colour scheme, your tone of voice, or your graphics style, ensure everything aligns beautifully across all platforms 🙌

This doesn’t just apply to visuals; your values and message need to sync up too.

When your style is cohesive, someone can see a post. Story or Reel and instantly know it’s from you without even seeing your handle 👀

> CONSISTENT: Regularly reinforce 💁‍♀️

Consistency is the key to staying relevant and top-of-mind 💡

It’s not just about posting on a regular schedule (which is also important!) but also about consistently delivering your brand promise.

Show up and show out in the same authentic way each time, and your audience will start to trust and engage more deeply with your brand.

Consistency builds trust, and trust turns followers into fans and customers into community 🔄

👉 These 3 C's are your BFFs on the journey to making your social media platforms a magnet for engagement and growth.

Which of the 3 C's do you find most challenging? Is it keeping your message concise, maintaining a cohesive style, or posting consistently? Let me know below 👇

09/05/2024

Ever catch yourself trying to be everyone's go-to on Instagram?

Let me drop a little truth bomb: you can’t - and shouldn’t try to - be everyone’s go-to guru on Instagram 🙅‍♀️

Shocking, right?

But here's the real tea: niching down is not limiting; it's liberating! ☕️

I hear you… You’re worried about missing out if you niche down.

It’s a common fear, especially when you’re eager to grow.

I've been there, but let me tell you, over the last 5+ years in the biz, I've learned that trying to appeal to everyone is the fastest way to dilute your message and lose your impact 😅

When I finally embraced my niche, my business didn't just grow - it exploded! 💥

Why? Because my message got crystal clear.

I stopped speaking to everyone and started speaking directly to my ideal client avatar (ICA) 👌

Think about it: if my content tried to cater to everyone from female entrepreneurs to duck herders (yes, that’s a real thing!), it’d be a hot mess 🦆

Instead, I focus on specific pain points, dreams, and goals relevant to my targeted audience.

So, why niche down?

- Clear communication: Your followers won’t have to guess what you’re about - they’ll know instantly 🤗

- Attract the right people: Speak directly to the needs and wants of your ideal client, making your content more engaging and shareable 💬

- Enhanced expertise: Narrowing your focus allows you to showcase your expertise in a specific area, building trust and authority 🤝🏼

Now, here's the kicker - even though I speak a very specific audience through my content, I still attract clients outside that demographic 🌍

Why? Because solid, specific advice transcends boundaries.

People respect expertise, even if they aren't your "ideal client avatar." 😉

Ready to define your niche? Start simple.

👉 What are three key qualities of your ideal client?

Jot them down, refine them, and let every piece of content you create speak directly to those qualities ✍️

Let's get interactive: Drop three qualities of your ideal client in the comments. Let’s see how specific you can get, and I’ll help you refine it further! 👇

07/05/2024

Want to transform casual scrollers into committed buyers on Instagram?

Let’s make their journey from "just browsing" to "shut up and take my money" super smooth 👌

But first, why cut the steps? 🤔

In the world of instant gratification, less is more.

Three taps should be all it takes to go from interest to purchase 💸

Imagine sharing a Reel flaunting your latest must-have. It grabs eyes and hearts alike, but what next?

Here's a slick three-step CTA strategy to convert that buzz into bucks:

1. Call to action - make it pop: After that jaw-dropping Reel, drop a CTA that’s too tempting to ignore, like "Craving more deets? Comment ‘INFO’ below!” Hook, line, and sinker! 🎣

2. Automate the magic: With tools like Manychat, automate sending a DM to those who engage. Hit them up with a sweet note and a link directly to your treasure trove (aka your product page). Keep that convo flowing! 💌

3. Nurture like a pro: Now that you’ve slid into their DMs (smooth, right?), it’s your golden chance to deepen that bond. Be there to chat, offer extra goodies, and guide them gently towards that glorious ‘Add to Cart’. 💬

Now, step into your customer's shoes: How many taps does it take to purchase from your profile? 👠

Aim for three or fewer to streamline their experience, and make buying so easy that it feels like the next natural step.

Now, let’s try this theory out - comment “KEYWORDS” below if you want to snag my latest product - for FREE! 👇

02/05/2024

I’ve been fielding heaps of questions about content strategy and creation - everything from planning killer content to writing captions that not only catch eyes but catch hearts (and wallets) too! 💸

📌 Save this post for later

Here's why nailing your content game is non-negotiable:

1️⃣ Every piece of content should serve a purpose. Want to boost engagement? Drive sales? Increase your following? Tailor your content to these goals and watch as your strategic efforts start to bloom 🌸

2️⃣ Consistent, quality content lets your audience know exactly what you stand for. It’s your brand’s voice, style, and mission, all rolled into eye-catching posts that stick 👌

3️⃣ Speak directly to your audience’s biggest challenges. Address their pain points, offer solutions, and answer their burning questions. This is how you go from being followed to being favoured 🎯

Now, how do we create content that’s nothing short of FIRE?

Here’s my breakdown, besties 👇

- F: Fun: Who says business has to be boring? Inject some joy into your posts! Whether it’s a playful reel or a witty pun in your caption, make your followers look forward to your posts 🎉

- I: Informative: Share your knowledge. Posts that educate tend to get saved and shared the most. Think how-tos, industry insights, or even simple life hacks related to your niche. Your followers should feel smarter just by being in your space 📚

- R: Relevant: Stay on topic. The content must resonate with your audience's interests and needs. Irrelevant content can alienate your followers faster than you can say "unfollow." Keep it focused, keep it fresh 🌿

- E: Engaging: Get the conversation going. Ask questions, encourage comments, and stir up some friendly debate. And always—always—wrap up with a clear call to action. Tell them what to do next, whether it’s to comment, share, or hit that link in bio 🎬

Think of your Instagram content as the spark that can light up your business strategy. It’s not just about filling up your feed; it’s about creating a dynamic space that invites, informs, and inspires your community.

Ready to set your feed on fire? Drop a 🔥 below and let me know your biggest content creation challenge!

30/04/2024

Got a killer product or service (or even a freebie) you're itching to launch? 🚀

I'm right there with you!

I've been deep in the strategy room, plotting the debut of my latest project, and let me tell you - it's going to be epic.

And because I love sharing the love, I’m spilling all my top tips on how to make your social media launch absolutely pop!

📌 Save this post!

Okay, so here’s how we make it happen:

1️⃣ Set a launch date: Lock it down, besties! Choose your date and stick to it. Don’t let the what-ifs and maybes keep you from shining. This is your starting line, mark it in bold! 📅

2️⃣ Tease the big reveal: Start dropping those hints and sneak peeks. Build anticipation with teasers about your amazing new offer. It’s all about creating that buzz 🐝

3️⃣ Engage your audience early: Get your followers hyped up and invested early on. Use polls, Q&As, and teaser posts to stir curiosity and involve them in the journey. This isn’t just your launch; it’s theirs too! 💬

4️⃣ Theme your content: If your launch is a rebrand, start splashing those new colours in your feed. Launching a course? Seed your content with insights from what’s to come 🌱

5️⃣ Keep the conversation going: Transparency is key. Keep your audience looped into the process. Share behind-the-scenes glimpses, countdowns, and answer their burning questions. The more they know, the more they’ll care 🔍

6️⃣ Rally the troops: As launch day approaches, ramp up the excitement. Share testimonials, countdown posts, and special sneak peeks. Make your community feel like they’re part of something groundbreaking! 🎉

Launch day tips:

- Go Live: Hit that live button and share the excitement in real time. There’s nothing like seeing the passion behind the project to really light up engagement.

- Special offers: Reward early birds with exclusive offers or limited-time discounts. Make jumping in early irresistible 🐦

Launching isn’t just about dropping a new product or service; it’s about creating an experience that your audience won’t want to miss.

Now, drop a comment below or hit me with a 🚀 if you’re excited to see what I’ve got in store - psssst, it’s free! 😉

25/04/2024

Meet Holly, a talented photographer with an eye for capturing life's most beautiful moments, yet struggled to reflect her unique vision on Instagram 📸

Enter Natty B - your social media bestie and guide to navigating the digital maze with style and strategy 🤝🏼

Before our collaboration, Holly's Instagram was a hidden gem, unseen and unoptimised in a sea of digital noise.

Through a bespoke 1:1 social media audit and strategy session, we transformed Holly's Instagram from overlooked to overbooked 📆

The goal? To elevate Holly's Instagram presence, enabling her to shine bright among competitors and magnetise her ideal audience.

Here’s what we did:

> Set up and optimised her profile for maximum impact ✍️
> Crafted a posting schedule that speaks to her audience's heart 🫶
> Demystified the art of hashtags and SEO for greater reach 👌

The result? Holly left with a clear, actionable 90-day strategy and content plan, ready to take on the social media world with confidence.

Today, her Instagram is not just a portfolio but a thriving brand that resonates with her audience, showcasing her work's depth and beauty.

Holly's calendar is now as full as her heart, booked with clients who were once just a hashtag away 👏

Holly's journey from obscurity to Instagram success is a testament to the power of strategic partnership and the magic that happens when clarity meets creativity 🙌

Ready to be the next success story? 😉

Download my free SEO & Keyword Guide to get started - comment GUIDE below to get it straight to your inbox! 👇

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CT1 2EH

Website

http://www.socialbynatty.com/

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