Not Another Marketing Agency

Not Another Marketing Agency Not Another Marketing Agency is a small, passionate and effective Marketing & Business Consultancy

All the essentials for Saturday working!
22/08/2026

All the essentials for Saturday working!

Seven in ten people hesitate to trust brands they aren't already familiar with.That's the finding from the 2026 Edelman ...
31/07/2026

Seven in ten people hesitate to trust brands they aren't already familiar with.

That's the finding from the 2026 Edelman Trust Barometer, and it represents one of the most significant challenges facing any business trying to reach new audiences.

Because if unfamiliar audiences don't trust you by default, the question becomes: what changes that?

Not advertising. Audiences understand advertising is purchased, and that understanding undermines its credibility from the outset. What shifts perception is independent editorial endorsement, a respected journalist or publication choosing to cover your business because they considered it genuinely valuable to their readers.

That distinction matters because of what happens in the mind of the audience. They're not seeing a message you paid to place.

They're seeing a signal that an independent professional, with their own editorial standards and reputation to protect, considered your business worth covering.
https://www.notanothermarketingagency.co.uk/news/how-media-coverage-builds-trust/

Marketing is being led by someone who doesn't have time to lead it.This is the reality for a significant number of growi...
29/07/2026

Marketing is being led by someone who doesn't have time to lead it.

This is the reality for a significant number of growing UK businesses. A founder or director has absorbed marketing responsibility alongside everything else, the team is capable but lacks strategic direction, and the business has reached a point where that arrangement is holding growth back.

Hiring a full-time CMO feels premature. Briefing an agency without strategic oversight hasn't delivered the results you'd hoped for. And the gap between where marketing is and where it needs to be keeps widening.

This is precisely the situation the fractional CMO model was built for.

An experienced fractional CMO embeds into your leadership team, develops a cohesive strategy, mentors your internal team, and manages agency relationships, without the cost or commitment of a permanent executive hire.

Research from the Chartered Institute of Marketing found that businesses using fractional marketing leadership implement strategies 30% faster than those relying solely on in-house teams.

If marketing in your business is being led by someone stretched too thin, it might be time to explore a different model.
https://www.notanothermarketingagency.co.uk/news/the-power-of-fractional-cmos/

92% of consumers trust earned media over paid advertising.That's not a small margin. That's a fundamental shift in how a...
27/07/2026

92% of consumers trust earned media over paid advertising.

That's not a small margin. That's a fundamental shift in how audiences decide which businesses to take seriously.

Yet most businesses still pour the majority of their marketing budget into paid channels, while the brands consistently appearing in industry publications, news sites, and at the top of search results are doing something different.

They've invested in digital PR.

Here's why the numbers stack up:
Top-ranking pages on Google have 3.8x more backlinks than pages in positions two to ten. Digital PR is rated the number one link-building strategy by nearly half of all SEO professionals. And unlike paid advertising, the credibility it builds compounds over time.
https://www.notanothermarketingagency.co.uk/news/what-is-digital-pr/

You've sent the press release. You've followed up. You've heard nothing.This is the quiet frustration behind a lot of PR...
24/07/2026

You've sent the press release. You've followed up. You've heard nothing.

This is the quiet frustration behind a lot of PR activity. The effort is real, the story feels significant internally, but the coverage never materialises.

The most common reason isn't bad luck. It's that the pitch was written for the business rather than for the journalist's audience. Journalists evaluate pitches through a clear set of criteria: is this timely, relevant, evidence-based, and genuinely interesting to my readers?

If a pitch doesn't answer those questions in the first two sentences, it's unlikely to be read any further.

Research suggests that pitches under 200 words see better results, that personalised outreach improves response rates by 24%, and that 91% of journalists find original data and research more compelling than opinion alone.
https://www.notanothermarketingagency.co.uk/news/how-to-create-a-pr-story/

Employee-shared content generates 561% more reach than the same post from a corporate page. Not slightly more. Not meani...
22/07/2026

Employee-shared content generates 561% more reach than the same post from a corporate page. Not slightly more. Not meaningfully more. 561% more.

That figure should leave every marketing leader asking how much of your budget is going into branded content, and how much is going into developing the people whose voices your audience actually trusts?

In B2B, buyers engage with individuals long before they engage with companies.

A subject matter expert sharing genuine insight into how they approach a complex problem is more persuasive than any brand statement, because it's credible in a way that polished marketing copy simply isn't.
https://www.notanothermarketingagency.co.uk/news/unlocking-the-influence-inside-your-business/

You secured great press coverage last month. A respected publication, solid reach, positive tone. But three months later...
20/07/2026

You secured great press coverage last month. A respected publication, solid reach, positive tone. But three months later, where is it?

Gone from the news cycle. No lasting trace in search. No measurable impact on organic visibility. This is one of the most frustrating realities of relying solely on traditional PR.

The coverage is real. The credibility is genuine. But without the digital infrastructure to support it, backlinks, search visibility, referral traffic, much of its value is short-lived.

This isn't an argument against traditional PR. Television, radio, and print coverage still build brand awareness and public trust in ways that digital channels struggle to replicate.

But it is an argument for understanding the difference between the two disciplines and knowing when each one serves your objectives.
https://www.notanothermarketingagency.co.uk/news/pr-vs-digital-pr/

Approximately 25% of LinkedIn traffic comes from bots and artificial activity.That figure puts the scale of engagement m...
13/07/2026

Approximately 25% of LinkedIn traffic comes from bots and artificial activity.

That figure puts the scale of engagement manipulation on the platform into sharp perspective and LinkedIn has responded by significantly strengthening its detection algorithms and enforcement activity, with consequences ranging from content deprioritisation to permanent account bans.

For professional services firms that rely on LinkedIn for business development, this matters beyond the platform mechanics.

A Hootsuite experiment found that POD-assisted posts increased impressions, but generated no additional profile views, direct messages, or genuine business interest whatsoever.

And in an environment where LinkedIn is actively cracking down, the gap between the two is becoming harder, and riskier to overlook.
https://www.notanothermarketingagency.co.uk/news/why-linkedin-pods-hurt-your-brand-and-your-account/

You're spending more on media. But can you actually prove it's working?This is the question finance directors are asking...
10/07/2026

You're spending more on media. But can you actually prove it's working?

This is the question finance directors are asking marketing teams across the UK right now.

AA/WARC downgraded its 2025 ad market forecast, economic uncertainty is squeezing budgets, and the days of reach and engagement being enough to justify investment are firmly behind us.

The problem isn't that measurement is impossible. It's that too many media strategies are still built around channels and formats rather than outcomes and accountability.

Retail media is growing at 23% year-on-year precisely because it ties spend directly to point-of-sale data. These aren't just new formats, they're responses to a market that is demanding verifiable ROI as standard.
https://www.notanothermarketingagency.co.uk/news/five-trends-reshaping-how-brands-buy-advertising-in-2026-and-beyond/

Only 4% of British consumers completely trust sustainability logos on products.That figure should give every purpose-led...
08/07/2026

Only 4% of British consumers completely trust sustainability logos on products.

That figure should give every purpose-led organisation something to think about. Not because it means sustainability communications don't matter, but because it reveals just how much work the sector has to do to rebuild credibility.

The response to this isn't to say less. The ASA has been clear that organisations don't face a binary choice between greenwashing and silence.

There is a middle path, and it starts with evidence. Measurable impact. Third-party validation. Honest progress reporting that acknowledges setbacks as well as successes.

These are the building blocks of sustainability communications that audiences actually believe.
https://www.notanothermarketingagency.co.uk/news/beyond-purpose-washing/

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