Not Another Marketing Agency

Not Another Marketing Agency Not Another Marketing Agency is a small, passionate and effective Marketing & Business Consultancy

For the first time in 20 years of IPA TouchPoints data, British adults now spend more time on their mobile phones than w...
15/06/2026

For the first time in 20 years of IPA TouchPoints data, British adults now spend more time on their mobile phones than watching television.

3 hours 21 minutes on mobile and 3 hours 16 minutes on TV. It’s a small gap, but a significant milestone, and among 16-24 year-olds, the difference is far more dramatic.

Nearly 5 hours daily on phones and under 2 hours watching TV. Fewer than half watch broadcast television in an average week.

For media buyers, this isn't a footnote, it's a fundamental challenge to how budgets have traditionally been allocated.

The brands keeping pace are the ones following audience behaviour rather than legacy channel definitions. There are four other forces reshaping media buying in the UK right now and you can read all about it in our article:
https://www.notanothermarketingagency.co.uk/news/five-trends-reshaping-how-brands-buy-advertising-in-2026-and-beyond/

You're doing genuinely good environmental work. So why does communicating it feel so risky?For many purpose-led organisa...
14/06/2026

You're doing genuinely good environmental work. So why does communicating it feel so risky?

For many purpose-led organisations, this is the sustainability communications paradox. The more serious the commitment, the harder it becomes to talk about it without sounding like everyone else or inviting accusations of greenwashing.

The problem isn't intention, it's the communication gap between what organisations are actually doing and how that work lands with sceptical audiences, regulators, and funders who have heard too many lofty promises.

We've outlined the frameworks and real-world examples that demonstrate what credible sustainability communication actually looks like:
https://www.notanothermarketingagency.co.uk/news/beyond-purpose-washing/

Your organisation is doing genuinely important work. So why does it feel like no one outside your immediate circle knows...
01/06/2026

Your organisation is doing genuinely important work. So why does it feel like no one outside your immediate circle knows about it?

It is one of the most common frustrations we hear from purpose-led organisations. The programmes are running, the outcomes are real, but the reports circulate internally, the funders skim the data, and the wider audience that could sustain and grow the mission never quite connects.

The problem is rarely the work. It is how the work is being communicated. Storytelling is not a garnish added after strategy is decided because for the most effective purpose-led organisations, story is the strategy.
https://www.notanothermarketingagency.co.uk/news/storytelling-as-the-lifeblood-of-purpose-led-marketing/

You know your marketing could be doing more. You just do not have the bandwidth to fix it.It is one of the most common s...
29/05/2026

You know your marketing could be doing more. You just do not have the bandwidth to fix it.

It is one of the most common situations we see in growing UK businesses. The founders are stretched, the marketing team is capable but lacks direction. The agency is active but not aligned. And nobody has the time or the senior expertise to pull it all together.

Hiring a full-time CMO feels premature. The average UK salary sits around £125,000, and when you factor in NI, pension, benefits and recruitment, the true cost can exceed £180,000 annually. For many businesses, that commitment does not make sense yet.

That is exactly the gap the fractional CMO model was built to fill.
Senior strategic leadership, aligned with your business objectives, available when you need it, at a fraction of the cost.
https://www.notanothermarketingagency.co.uk/news/the-power-of-fractional-cmos/

Your organisation has an energy policy, possibly a procurement policy, and maybe even a travel policy. But when did you ...
27/05/2026

Your organisation has an energy policy, possibly a procurement policy, and maybe even a travel policy. But when did you last ask where your website is hosted, or what it is costing the planet?

For many purpose-led organisations, digital infrastructure sits outside the sustainability conversation entirely. It is treated as a technical decision rather than a values decision.

The reality is that data centres and transmission networks are a growing source of global energy demand. And for organisations whose credibility depends on consistency between stated values and operational choices, that blind spot matters.

Here's our strategic guide on what green hosting actually involves, what separates genuine providers from greenwashing, and how to make the switch without disrupting performance or budget:
https://www.notanothermarketingagency.co.uk/news/green-web-hosting-and-sustainable-websites/

You hired a marketing agency and the pitch was brilliant. But when it came time to see results, it wasn't quite as impre...
22/05/2026

You hired a marketing agency and the pitch was brilliant. But when it came time to see results, it wasn't quite as impressive.

Sound familiar? It is one of the most common frustrations we hear from SME and third-sector leaders. The relationship they thought they were buying into did not match the experience of working with them day to day.

We have put together a 10-step guide that helps SME and third-sector leaders choose a marketing partner with confidence, and avoid the mistakes that are entirely preventable:
https://www.notanothermarketingagency.co.uk/news/the-10-step-journey-to-finding-your-ideal-marketing-partner/

Marketing is a major make-or-break factor when it comes to the success of a business, but budgets are getting tighter ea...
21/05/2026

Marketing is a major make-or-break factor when it comes to the success of a business, but budgets are getting tighter each day. That’s where Fractional CMOs come in because they give you on demand expertise without long-term commitment and overheads.

So, if you’re looking to make an impact but your budget might not be where you would like it to be, take a look at how we can supercharge your strategy at a fraction of the cost.:
https://www.notanothermarketingagency.co.uk/news/the-power-of-fractional-cmos/




Your team is working incredibly hard. The outcomes are real. The mission matters.So why does it feel like no one outside...
18/05/2026

Your team is working incredibly hard. The outcomes are real. The mission matters.

So why does it feel like no one outside your organisation knows you exist?

This is one of the most common frustrations we hear from third sector leaders, and it rarely comes down to the quality of the work. It comes down to communication.

The organisations that break through are not the ones with the biggest budgets. They are the ones that treat communication as important and not an afterthought.

Want to break free and find a more strategic approach that actually works:
https://www.notanothermarketingagency.co.uk/news/when-good-work-stays-invisible/

How do we get more customers?It's the question every business asks, and honestly, it never really goes away, even when t...
13/05/2026

How do we get more customers?

It's the question every business asks, and honestly, it never really goes away, even when things are going well.

The challenge is that most businesses focus on acquisition and forget about everything else. They pour budget into finding new customers while quietly losing existing ones to poor service, a clunky buying journey, or simply not feeling valued.

Here's the thing: a 5% increase in customer retention can lead to a 75% increase in a customer's lifetime value. Sometimes, the biggest growth opportunity is already sitting right in front of you.

We've written a straightforward guide to help you look at your customer base holistically:
https://www.notanothermarketingagency.co.uk/news/is-it-time-for-you-to-start-growing-your-customer-base/

"We do good things, we just haven't written it down anywhere."It's something we hear a lot. And the truth is, if your va...
01/05/2026

"We do good things, we just haven't written it down anywhere."

It's something we hear a lot. And the truth is, if your values aren't documented, they're much harder to communicate, measure, or build on.

A CSR policy doesn't have to be complicated, and it doesn't mean overhauling everything you do overnight. It simply means taking stock of what your business already stands for and putting a proper framework around it, one that covers your people, your suppliers, your environment, and your community.

We've put together a practical guide to writing a CSR policy that genuinely reflects your business, rather than something you've downloaded off the internet and hoped for the best.
https://www.notanothermarketingagency.co.uk/news/what-is-a-csr-policy-and-why-should-you-have-one/

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