22/05/2026
"People don't get business via brochures anymore"
That's what someone said recently when we explained how our software works:
1. Home address of a website visitor is identified.
2. Brochure & covering letter sent to their address.
3. Contact is gained.
The difference with us recommending brochures is that the home receiving the brochure is where the website visitor was from. That means they're actively in the market to buy from one of the various websites they would have visited ... but not necessarily ready to buy yet.
So here's what happens after someone visits a website and their home address is identifiable:
1. Quality brochure + covering letter with a unique offer (sent by the business) pops through their letterbox 1-2 days after they've browsed several websites.
2. None of the other websites they visited knew who they were.
3. It looks like a coincidental mailing and is perfect timing, as they're considering who to engage with.
4. The brochure/offer does a great job, including being shareable with other decision makers. It's different because it stands out in a world of digital distraction.
5. If the brochure and offer do a good job, they make contact, quoting the offer, which tells the business that the brochure succeeded.
People will go to multiple websites and may take time to reach a decision. Brochures sent to them help them to make that decision.
Doing the maths (for any B2C-focused local business) with an example:
1. 40 home addresses identified and considered worth sending a brochure to.
2. Approx £3 cost per address, including brochure (less if hand-posting).
3. Total cost: £120 of brochures.
4. All 40 recipients actively in the market to buy the service or product.
5. Say only 5 make contact and become customers (which would be low - numbers would be typically higher) - that's £24 per actual sale.
Anyone can be visible online - sending brochures to those addresses helps to stand out from everyone else.
