Heath Marketing Limited

18/09/2025

I spent yesterday in London protesting about Trump and the many things that I don't like about him - his attack on free speech and democracy being just a small part of my fears for the world.

That I'd previously written a blog about how democracy can stifle decisions (in marketing), is an irony that should not be lost.

No politics here - just amusement.

Why you should outsource your marketing instead of generating content by committee. [email protected] | Heath Marketing | Cardiff

18/08/2025

❤️𝐒𝐰𝐢𝐩𝐞 𝐫𝐢𝐠𝐡𝐭 𝐟𝐨𝐫 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲: 𝐟𝐢𝐧𝐝𝐢𝐧𝐠 𝐚 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐩𝐚𝐫𝐭𝐧𝐞𝐫 𝐰𝐡𝐨 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐠𝐞𝐭𝐬 𝐲𝐨𝐮

Finding the right marketing partner can feel a lot like modern dating:
👉 Too many options
👉 Everyone claiming to be “the one”
👉 And yes… sometimes they ghost you after a single blog post

At Heath Marketing, I believe great marketing partnerships aren’t transactional — they’re transformational. And just like in dating, it’s all about the right fit.

𝐇𝐞𝐫𝐞’𝐬 𝐰𝐡𝐚𝐭 𝐭𝐨 𝐥𝐨𝐨𝐤 𝐟𝐨𝐫 𝐰𝐡𝐞𝐧 𝐜𝐡𝐨𝐨𝐬𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐦𝐚𝐭𝐜𝐡:

1️⃣ They listen first – If they arrive with a pre-packed plan before understanding your business, it’s a red flag.

2️⃣ They get your voice & vibe – Your content should feel like you wrote it (just with fewer typos).

3️⃣ They bring strategy, not just sparkle – Viral promises are fun, but results need substance.

4️⃣ They’re honest – Even if it means telling you your favourite font belongs in 1998.

5️⃣ They stick around – Marketing is a long-term relationship, not a one-night stand.

The best marketing partner isn’t just someone who delivers content — it’s someone who understands your goals, challenges your thinking, and becomes part of your team.

If you’re tired of “bad marketing dates” and want a partner who’ll bring clarity, creativity, and calm to your business, maybe it’s time we talked.

👉 Read my full blog here: https://heathmarketing.co.uk/swipe-right-for-strategy

11/08/2025

📈 𝐋𝐨𝐨𝐤 𝐮𝐩 𝐛𝐞𝐟𝐨𝐫𝐞 𝐲𝐨𝐮 𝐥𝐨𝐨𝐤 𝐢𝐧: 𝐖𝐡𝐲 𝐲𝐨𝐮𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐩𝐥𝐚𝐧 𝐧𝐞𝐞𝐝𝐬 𝐚 𝐦𝐚𝐜𝐫𝐨 𝐯𝐢𝐞𝐰

When most people build a marketing plan, they focus on the obvious:

✅ Competitors
✅ Customers
✅ Internal resources
✅ Budget

𝘉𝘶𝘵 𝘩𝘦𝘳𝘦’𝘴 𝘵𝘩𝘦 𝘣𝘭𝘪𝘯𝘥 𝘴𝘱𝘰𝘵 — 𝘵𝘩𝘦 𝘮𝘢𝘤𝘳𝘰 𝘦𝘯𝘷𝘪𝘳𝘰𝘯𝘮𝘦𝘯𝘵.

The big-picture forces shaping the world around you:
Political: Regulation changes, government policy shifts
Legal: Employment law, data protection updates
Economic: Inflation, tax rates, interest rate hikes
Social: Demographic changes, evolving values
Technological: AI, automation, logistics innovations

They’re not under your control… but they will influence your business.

I learned this the hard way. When VAT rose from 17.5% to 20% in 2011, I knew it was coming. I did nothing to adapt. The result? I lost a valued client because the change pushed my services beyond their budget.

Lesson learned: macro changes don’t wait for you to be ready.

A strong marketing plan doesn’t just look inward — it scans the horizon. Macro analysis isn’t about chasing every passing trend, but it is about spotting the risks and opportunities before they hit you.

📌 If you’re planning your next marketing strategy, remember: ignoring the macro environment is like sailing without checking the weather forecast.

Read the full blog here 👉 https://heathmarketing.co.uk/macro-analysis/

Macro analysis is what makes marketing planning meaningful. Read this blog by Heath Marketing. Marketing Planning Cardiff.

24/01/2023

After a massive and almost immediate hike in my social media content management software, I'm sampling out a new system. Let's see how this goes!

www.heathmarketing.co.uk

24/01/2023

How to Write Persuasive Facebook Ads That Convert : Social Media Examiner

Want higher Facebook ads conversions? Discover how to write Facebook ads that move people to action—whether you're generating leads, securing sales, & more.

24/01/2023

Forget the Resume; Use Content Marketing To Find a Job

Turn a job loss into a content marketing journey to create a personal brand that helps land your next job. Dennis Shiao tells how he did it and what he wished he knew then and what he knows now.

21/01/2023

Don’t Limit Audience Data to a Legal Concern

For years, data privacy laws and strategies have filled the news cycle. But too many marketers haven’t appreciated the real potential of the first-party data evolution. Robert Rose shares the one industry that gets it right.

21/01/2023

Decentralized Media: A New Model for Web3 Projects : Social Media Examiner

Wondering how to build media that boosts a DAO or NFT project? Discover how to build a decentralized media machine to grow exposure for your project.

20/01/2023

Five Essential Elements to a Great Newsletter

Undesirable email newsletters clutter your audience’s inboxes. That’s one reason why newsletters that once worked for you may now sit unread. Revisit your e-newsletter design, tactics, and metrics to emphasize and track these five elements of successful newsletters.

20/01/2023

Succeeding With LinkedIn Company Pages : Social Media Examiner

Want more people to follow your LinkedIn company page? Discover a LinkedIn content strategy that works for company pages.

19/01/2023

A ChatGPT Content Marketing Experiment With Surprising Results

We asked ChatGPT some hard questions about content marketing. And the AI text-creation tool didn’t disappoint. Read on to see what it had to say (and what we said behind its back.)