Marketing Tom

16/10/2023

The updated Sustainability Skills Gap Report from the Chartered Institute of Marketing is designed to provide marketers with the latest thinking, advice and research to aid and inspire their sustainability strategy.

To read the report click the Link in the comments section.

And don't forget we have we be running the CIM Level 6 Diploma in Sustainability in January.

09/06/2023

I really believe that this "new" tool of Adobe's will give Canva a run for its money. It seems to give you all the tools that Canva does (the image bank and videos look cool and it has audio files and voiceover) plus Adobe's editing tools AND it lets you schedule out to Facebook, Twitter, LinkedIn and Instagram. And, what's more, it's FREE during Beta. The link is in the comments.

18/05/2023

🤖 Introducing our new AI module for our Social Media Course!

We're excited to announce that we're adding a new module on AI to our Social Media Course! This module will teach you about the basics of AI, as well as how to use it to improve your social media marketing.

In this module, you'll learn about:

* What is AI?
* How AI is used in social media
* How to use AI to improve your social media marketing

You'll also get to learn about some of the most popular AI tools for social media, such as ChatGPT, Bard, and Bing Chat.

Click the link in the comments to learn more and sign up for the course today!

16/04/2023

Ensure you're making the most of your SEO opportunities with this overview.

24/03/2023

This is an absolutely fabulous story.

AI is being used to help blind and partially-sighted people picture what they can't see.TikTok star Lucy Edwards is one of the first people in the world to u...

24/03/2023

21/03/2023

I have started updating some of the blog posts on our website, and this is one of the latest ones to receive attention. For those interested in repurposing or recycling content from their own site, I thought it might be helpful to share how I went about updating this page:
1️⃣ First, I checked which pages were not currently indexed on Google Search Console.
2️⃣ Then, I used a new blog template from Divi to ensure the same style as my latest posts.
3️⃣ I employed ChatGPT to check for grammar, punctuation, and other changes.
4️⃣ Next, I made sure the article was current for 2023 by updating keywords, language, and references.
5️⃣ I reviewed all links in the article to ensure they were still working.
6️⃣ I categorized the article appropriately.
7️⃣ To reflect the current date, I updated the article's publication date without changing the URL.
8️⃣ Finally, I requested that Google index the updated page via Google Search Console

There are so many blogs, news sites, and social media outlets but which websites should digital marketers be reading? Here are 12 of them.

02/03/2023

You might have seen the GA4 auto migration prompts in your Analytics accounts but here are some good reasons why, perhaps, you might want to say no! https://mktom.com/3IGA4F4

Learn why letting Google automatically configure your UA properties to GA4 is not the best idea and what you can do to opt out.

01/03/2023

TikTok has some really useful resources for advertisers and is great for gaining insights into how your competitors are performing on the platform. TikTok is now highlighting how popular specific products are in the app, based on the amount of ads posted that feature the item. Check it out!

A heap of new insights for your TikTok campaigns.

28/02/2023

You may have heard of Seth Godin but did you also know that his wife is an entrepreneur who runs her own Gluten Free Bakery. I'm sure you'll enjoy this podcast of a couple who have been married for 34 years and are totally in sync with each other.

Entrepreneurship takes time, commitment, and courage.

27/02/2023

I very often have conversations with clients about website redesign (actually I had one last week) and, by chance, this article turned up in my social media feed on Tuesday. If you're looking to develop a new website or redesign the current one, this article will be of interest to you.

Checklist of the 8 things you absolutely need for your business' website redesign

25/02/2023

You developing links on your website in order to improve your SEO but are you following the right practices? This article may help you out.

This help document went from basics on crawlable links to a much more robust link best practices.