02/03/2020
* Know your Customers- You need to know what your ideal customer is looking for, the way you present your brand and products/services to them is extremely important. If you trying to target a lawyer the same as if you were targeting a cosmetics company, you’re not going to have much success!
* Build your Online Presence- Do research to find out what social platforms your ideal customer uses, each demographic will be different. Use your best content on your social media as this is where over 72% of the population are on there every day! You want to be using content that stands out from the crowds, whilst offering value and engaging with your audience.
* How people see you- Your customers will be looking at not only you, but also your competitors. You want to stand out for all the right reasons, you want to be engaging with them and showing that you know what you’re talking about.
* Be consistent- Ensure that all your branding is consistent, you want to keep with the same colour schemes, same brand voice and posting regularly
* Create value- People pay for a brand! Starbucks can charge £4.50 for exactly the same coffee as a corner coffee shop that charges £3, people will pay extra because they know and trust the brand! You want to create a brand that sticks in peoples heads so they think of you even when they go to a competitior.
If you have any questions about your branding or are looking for a new branding strategy, drop us a message and we will be happy to help!