01/06/2026
🚨 Rethinking Grassroots Sports Sponsorship: How to turn a £750 "No" into a community "Yes."
Every youth sports club knows the dread of the sponsorship hunt. You write the letters, you knock on doors, and you ask local businesses for £750+ to cover kits and equipment.
In the current economic climate, that is a massive ask for a small business. We hate having to say "no" to clubs under pressure—so we decided to do something about it.
Instead of asking 1 business for £750, what if you asked 50 businesses for £15?
We’ve launched custom Sponsorship Scratch Cards to completely remove the friction from fundraising.
Here is how it works:
🔹 Low Barrier to Entry: A £15 commitment is a quick, feel-good decision for a local tradesperson, pub, or shop—not a major financial hurdle.
🔹 The Big Prize: Every business that buys a square gets a ticket into the draw. The winning scratch reveals the main shirt sponsor for the season.
🔹 Community Network: Instead of one sponsor, the club suddenly builds a network of 50+ local businesses invested in their success.
We recently partnered with Old Illtydian RFC U14 to create a 3-tier scratch card system for their Gold, Silver, and Bronze packages. It gamifies fundraising, protects club revenue, and gives micro-businesses a chance at prime kit branding for the price of a takeaway. In addition we produced 10 additional scratch cards that can be used throughout the season to generate additional funds.
Grassroots sports shouldn't price out the community that supports them. Let’s make sponsorship accessible for everyone. 🏉✨
👉 Club committees & coaches: How is your team tackling fundraising this season? Let's chat in the comments!
