02/06/2026
Tony Valentine Golf are a family of specialist golf stores across the South West, supporting golfers for over 30 years ⛳
We teamed up earlier this year to refresh their brand identity – aiming to retain the core DNA while introducing a more contemporary look and feel.
The new logo I've created keeps golf at its heart. Evolving the existing golf ball icon, and introducing a distinctive 'TV' monogram. Our updated typography, colours, and pattern elements help strengthen the brand's presence across digital, social, and in-store POS – creating a more consistent experience across all environments.
It's been great to not only design a new logo and design system, but also supply the in-house team with a fresh brand toolkit – full of assets and guidelines to keep creating collateral moving forward.
Seeing the new look out in the wild is always the best bit, but unfortunately it hasn't made my golf game any better!
