Wombat Creative

Wombat Creative Creative design agency with a focus on tourism, leisure and SuperControl integration.

Wombat Creative is an established creative design agency based in Cockermouth, Cumbria. We have a solid reputation for creating websites that not only look good but drive business for our clients. We offer a full range of web design and digital marketing solutions to businesses both throughout the UK and internationally.

Google Analytics 4: The New Era in Website Analytics is HereOn Saturday 1st of July, Universal Analytics will stop proce...
13/06/2023

Google Analytics 4: The New Era in Website Analytics is Here

On Saturday 1st of July, Universal Analytics will stop processing data and you will only be able to access your collected data for six months. Are you ready for this major change?

Our newly written blog gives you the ultimate guide to GA4 and why it's time to make the switch from Universal Analytics.

GA4 provides more powerful insights into customer behaviour and engagement, allowing businesses to make better decisions based on user data. The new platform also includes impressive machine learning technology, which means you have access to even deeper insights and more accurate predictions about your audiences.

In our in-depth guide, we break down everything you need to know about GA4 - from its features and benefits, to how to set it up and use it effectively. We also provide some tips to help you navigate the transition seamlessly.

Head on over to our blog and discover why GA4 is the future of analytics and why your business needs to make the switch now.

https://www.wombatcreative.co.uk/journal/digital-marketing-seo/google-analytics-4-guide/

We'd like to introduce you to Tarn & Fell Escapes brand new website!It's been an absolute joy working closely with Ross ...
10/05/2023

We'd like to introduce you to Tarn & Fell Escapes brand new website!

It's been an absolute joy working closely with Ross to realise his vision for their new business looking to break into the lucrative Lake District holiday rental sector.

Initially launching with a handful of properties, managed via the SuperControl booking platform, they were looking for a flexible solution that allows the business to grow organically.

Read more about the project here: https://lnkd.in/eZSn6xMv

See their website here: https://lnkd.in/ezT7-MTs

01/01/2023

🥂 Happy New Year Everyone 🥂

As we move into what is looking to be an exciting 2023, we just wanted to reflect on 2022 and say a huge thank you to our wonderful clients.

Here's a little video of all the websites we launched last year and the amazing clients that have become part of the Wombat family.

StayCotswold, Lakes Cottages and Lodges, High Borrans Lodges, The Holiday Cottage Collection, Keswick Cottages., Coomb View at Sandbeds, Hazelbank Hotel, Tyg Tickets, Bugalugs Pet, Coombe & Sharpe Landscaping Ltd, Maryport Town Council, Steves Paints Workington, Listers Furnishers, SHN Training Services Ltd, Fairways and Westwinds Residential Homes, West Lakeland CIC

We wish you all health and happiness for 2023.
Jason, Fraser, Ellie, Sarah, Tim, Beth, Mark and Chris

🎄 Merry Christmas from Team Wombat 🎄We’d like to wish you a Merry Christmas and a Happy New Year. We hope you have a joy...
20/12/2022

🎄 Merry Christmas from Team Wombat 🎄

We’d like to wish you a Merry Christmas and a Happy New Year. We hope you have a joyous and healthy break and that 2023 will bring a much-needed dose of positivity and optimism.

Our office will be closed from 5pm Thursday 22nd December and will reopen at 9am on Tuesday 3rd January 2023. If you have any urgent matters that need addressing during this time, please email [email protected]

All the very best to you and your families and we look forward to seeing you in 2023.

Jason, Fraser, Ellie, Sarah, Tim, Beth, Mark and Chris

30/11/2022

It's , and we're continuing our focus on what YOU need to get the best out of your fab new website!

I Copywriting I

Whether you manufacture industrial cleaning equipment or run a funeral home, you must communicate with words.

The words you use and how you use them should work on several levels. Content needs to be succinct, optimised for the search engines and connect with your users on an emotional level. Good copy must contain a consistent theme that drives conversions while delivering key brand messages.

We can work with you to discover exactly who your customers are and how to speak to them to create content that resonates and converts.

I Regular Great Content I

Posting engaging and informative content not only delights your followers, it makes Google happy, too (other search engines are available). Updating your site with regular content will boost SEO, so isn't it just as well we love crafting excellent copy?

TALK TO US NOW about your new responsive website - https://www.wombatcreative.co.uk/contact/

23/11/2022

is back to chat about what makes a wonderful website. You'd be surprised at the effort that goes into it!

I Branding & Strategy I
The way you present your organisation is vital to its success. From visual identity to ethos and values all the way through to how you write the content on your website. We work with a range of clients to ensure their organisation stands out from the competition and makes a lasting impression.

I Logos and Branding I
Seeing is believing, so a visually appealing brand is a must when encouraging customers to trust in your business. We’ll work with you to understand your company’s personality, ambitions and tone, creating an identity your audience can really trust.

I Graphic Design I
A strong brand cannot reach its full potential if it isn’t well presented, be it online or in print. From business cards to website banners, we combine your experience and ideas with creative vision to produce stunning graphics for you to showcase no matter the occasion, ensuring you are provided with memorable artwork for all your needs.

I Photography I
It’s estimated that more than a billion images are uploaded online across the globe each day, meaning that your photos may be seen, but not necessarily noticed. Our team will work with you to ensure your organisation is presented at its best, both online and offline, creating stunning images that not only entice viewers but reflect the whole meaning of your brand.

I Videography I
If a picture is worth a thousand words, then a video is worth a million. Production involves careful planning, creative vision and attention to detail – put simply, there’s a lot to think about. Our team can help you create a video that communicates meaning, helping you build stronger customer relationships.

TALK TO US - get in touch for a chat about your new responsive website.

16/11/2022

Hello, Wombats! This week's dives into the not-so-murky waters of what makes a top-performing website.

OPTIMISED PHOTOS & COPY

What on earth does 'optimised' mean? It's all about the SEO (Search Engine Optimisation). Creating a stunning website is one thing, but getting found in search engines is another. If your customers can’t find you, or if they’re finding your competitors, then we can help. We create robust SEO strategies built on a solid foundation of keyword research, competitor analysis and technical expertise to ensure you improve visibility, maintain rankings and essentially help you compete in a competitive online marketplace.

I Photography I

It’s estimated that more than a billion images are uploaded online across the globe each day, meaning that your photos may be seen but not necessarily noticed. From products to landscapes and people to premises, our team will work with you to ensure your organisation is presented at its best, both online and offline. We will create stunning images that entice viewers and reflect the whole meaning of your brand.

I Your website photos I

Optimising your photos means reducing the size as much as possible without affecting overall quality. Doing this will speed up page loading times, improve SEO rankings, and take up less storage.

I Your Website Copy I

Good copy must contain a consistent theme that drives conversions while delivering key brand messages. We can work with you to discover exactly who your customers are and how to speak to them to create content that resonates and converts. We will insert appropriate keywords and phrases to improve search engine rankings and create page titles and meta descriptions to please Google bots. Any well-written web page will also include relevant internal and external links.

SO much work goes into SEO!

Talk to us about how we can create your new highly responsive site.

09/11/2022

Will it ever stop raining? Answers on a postcard.

This week's continues our exploration of what makes a hard-working website.

WEBSITE DEVELOPMENT

So, you've got a great-looking website, but it needs to perform too.

Our talented team of developers uses the latest technologies to translate our user-focused designs into responsive, functional web applications. Our tight-knit agency dynamic means we work together from start to finish, eliminating the chance for any surprises along the way.

- Bespoke Systems -

Sometimes, platforms like WordPress or Magento won’t work for your specific requirements. We can provide solutions entirely from scratch, whether that’s a bespoke platform or booking system or creating internal web apps to digitise your business. We work with you to plan, spec and deliver something precisely suited to your needs.

- High-Performance Websites -

From HTML and CSS to images and Javascript – here at Wombat, every inch of your site’s architecture will be expertly optimised to create a rapid site that will improve usability and decrease bounce rate.

Did you know that page speed is also a well-known SEO ranking factor for Google?

- Custom API Integrations -

API integrations allow us to extend clients' websites, adding a wide range of additional functionality. We have experience in everything from custom booking engines such as SuperControl and Royal Mail / courier shipping integrations to drop shipping product imports into eCommerce platforms. Extending functionality and making the client's website work harder and smarter.

GOT QUESTIONS ABOUT YOUR NEW WEBSITE? Get in touch for a friendly chat - https://www.wombatcreative.co.uk/contact/

02/11/2022

It's November already! How did that happen?

This month, explores how you can get the most from your new website.

Let's examine the different elements that make up a high-functioning site.

# 1 WEB DESIGN

* Responsive Web Design *

Responsive websites can dynamically change depending on what device you’re using. With users mostly choosing to engage with the internet via mobile devices, it’s essential to make sure websites accommodate this preference.

At Wombat Creative, we use industry best practices to design responsive websites that look great on mobile, tablet or desktop. We ensure the websites we design can detect and react quickly to various screen sizes and resolutions. This means users get the best experience, no matter what device they are using.

* Visual Web Design *

We’ll provide you with a sleek yet functional web design where users feel comfortable and instinctively know where to find what they are looking for. This will drive traffic and conversions and nurture new leads, helping you meet your business goals.

As specialists in website design and digital marketing, we can offer you complete, end-to-end digital services to take your business to the next level. Combining in-depth knowledge and industry best practices, our team will provide clarity, guidance and a roadmap to help your business reach its goals - https://www.wombatcreative.co.uk/our-services/

26/10/2022

Happy ! We're still talking about all things social media.

3. Fit the Content to the Platform

Here’s a quick run-through of the three leading social media platforms.

* FACEBOOK *

Video clips
These generate the most reach and user engagement, encouraging people to watch for longer than they would generally read the average written post.

Written content
Share offers and news in a short and snappy post with a clear call to action. There’s no point wasting all of those carefully considered, entertaining words if you’re not going to get something out of it.

Blog regularly
Regular blog posts entertain, inform and encourage people to purchase. Once posted onto your website, link the blog post URL in a Facebook post to direct people to your site and your products.

* LINKEDIN *

Using professional language, relay recent successes with appropriate hashtags. Including a photo or video will ramp up engagement, so remember to capture significant moments and consider keeping a stock of images, ideally taken by a professional.

LinkedIn is popular with job seekers, so before you post any career opportunities, you’ll want to put your best foot forward by ensuring your newsfeed reflects your business work culture.

* INSTAGRAM *

Instagram is best suited to businesses that have a mountain of images. High resolution is the name of the game. And, of course, you have your pick of stunning filters and effects if your business lends itself to this medium.

If engaging the younger market, put out quality, aesthetically pleasing posts that contain unique, organic content. Asking your followers to submit their images based on their experiences with your business will help you connect with your ‘fan base’.

The trick is to post consistently. You’ll want your ‘grid’ to sing and not look too similar. One last thing: use appropriate hashtags for each post. We know it’s tempting to copy and paste the same thirty hashtags but try not to!

19/10/2022

Welcome to , your weekly dose of top-notch marketing advice.

We're continuing our foray into the (not so scary) world of social media marketing with a focus on choosing the best platforms for your business needs.

Posting everywhere is a great way to waste time and test your patience. So let's throw that idea out of the window and look at what you should do instead.

2. Choose your Platforms Wisely

What platforms will work well for your business? Consider the following:

B2B (Business to Business)
LinkedIn should be your number one platform of choice if you primarily sell to other businesses. Here, you’ll find hundreds of thousands of companies, many of whom are in your area, to which you can engage and market your services. Remember that the language used on LinkedIn is very different from that of other platforms. It’s more formal and not so keen on emojis. Try looking up some accounts within your field for a snapshot.

Facebook, Instagram and Twitter are also valid B2B choices but we recommend researching each before you commit to creating social media campaigns. Facebook has some excellent small business groups you can engage with. Instagram is very image-focused, so if you’re selling a service or product that’s not that photogenic or geared towards people aged 18-34, consider other channels. Twitter is great for short bursts of news; the more you post on it, the more engagement you will get.

B2C (Business to Consumer)
Predictably, Facebook and Instagram are your hero platforms if you sell a product/service to the general public. Instagram is perfect if your product/service is very visual. Your brand values & tone of voice will influence when and how you post, so spend some time researching the best days and times to post.

Note that Facebook is popular across the board but more so with the 25-34 age group. If your product is aimed towards teens then consider Snapchat or Tik Tok marketing.

NEXT WEEK - CRAFTING CONTAGIOUS CONTENT.

12/10/2022

It's , and this week we're breaking down barriers. Social media can be intimidating to small businesses, but nothing stops you from embracing this highly successful, low-cost medium. All you need is a little confidence and some advice.

With our know-how, you can easily make a place for yourself regionally, nationally or internationally.

Let’s start with seven simple social media marketing tips focusing on the leading social media platforms: Facebook, Instagram, LinkedIn and Twitter.

1. Begin with a Strong Brand

Branding is crucial to shaping a unique identity that will forge a connection with potential customers. It’s what will make you stand out from the competition.

In addition to the all-important logo and colour palette that you’ll use in your website and other marketing materials (including social media, obviously), you’ll need to establish a consistent tone of voice across your brand that users will quickly come to recognise.

People buy from people, because no one wants to be inundated with dull social media posts full of dry product information in the form of long lists of features.

We purchase when we can relate to the sellers. And the best way to do this is in the form of stories (more on those later). Combine your branding with a mix of video clips, written copy and website links and you’re on the way to building a relationship with your customers. Ensure your branding is consistent across all of your chosen platforms, even if the actual content in each one is different.

Next week, we'll explore the proper social media channels for your business goals.

Talk to us if you want professional social media marketing support that's guaranteed to take your business to the next level - https://www.wombatcreative.co.uk/our-services/digital-marketing-seo/

Address

5 Abbey Street
Carlisle
CA38TX

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

Telephone

+441900821628

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