Social Soda

Name: Social Soda
Address: 34 Spencer Street, Carlisle, CA11BA, GB
Telephone: +447879611587

We're a social media marketing agency in Cumbria. We're a social media marketing agency based in Carlisle, Cumbria.

We help organisations & teams manage their social media platforms when they don't have the time or knowledge so they can go back to growing their business. We help organisations & teams manage their social media platforms when they don't have the time or knowledge so they can go back to growing their business and doing what they do best. We're experts in social strategy, social media content, graphic design, engagement, social media listening, training and social media advertising. We work with clients including Sally's Cottages, Travel Chapter UK, Booths, Lakes Ice Cream and Auction House.

21/09/2026

Everyone focuses on what they're posting. Fewer people focus on what happens after.

Swipe through to see what community management actually involves ...and why it matters more than you think!

It's not the most glamorous part of social media, but it's often the difference between a page that genuinely grows and one that quietly stalls.

👋 Want a team that takes the conversation as seriously as the content? Get in touch.

19/09/2026

One great post won't grow your business. Consistency will 💅

Brands that actually see results are the ones showing up again and again, not the ones posting brilliantly once a month and going quiet in between. Here's why consistency matters:

📈 Algorithms reward it
Platforms favour accounts that post regularly over ones that show up in bursts and disappear.

🤝 Trust builds over time
People don't buy, book, or enquire from a brand they've seen once. Familiarity comes from repetition.

🎯 It keeps your brand top of mind
Consistent posting means you're the business people think of first, simply because you're the one they keep seeing.

🔧 It gives you room to improve
Consistency creates the data and feedback loop you need to figure out what's actually working.

But consistency doesn't necessarily mean posting every single day. It means showing up reliably, in a way you can actually sustain. A realistic schedule you stick to will always beat an ambitious one you abandon after two weeks.

18/09/2026

Making video content but not seeing the views? 🩺

Time for another Social Surgery, our series where we diagnose common social media problems and give you the fix.

Today's patient: "Why don't I get video views?"

Sometimes it's not about the content itself, it's about whether the platform can actually find it. Swipe through for the diagnosis and remedy 👉

16/09/2026

Feeling out of your depth with social media? 🙈

So many small business owners tell us the same thing: "I know I should be posting more, I just don't know where to start."

The good news is you don't have to figure it out on your own. That's exactly what we're here for.

Whether it's building a strategy, creating content, or simply taking the pressure off so you can focus on running your business, we handle the parts that feel overwhelming so you don't have to.

You don't need to become a social media expert overnight. You just need someone in your corner who already is 🙌

15/09/2026

That trending audio you're tempted to use? If it's not licensed for commercial use, it could end up costing you!

For businesses, music on social media isn't as simple as picking whatever's popular. Getting it wrong can mean lost content, or worse 😅

Swipe through to find out what commercial music actually is and how to make sure your videos are covered.

11/09/2026

Another busy day in the Social Soda diary! 📓

Yesterday our team livestreamed and filmed highlights from Auction House Cumbria's latest auction, capturing all the drama and the winning bids 🏘️

10/09/2026

Put your paws up, we have a trend that's strictly for office pets and furry friends! 🐈‍⬛

08/09/2026

How digitally literate are you? 🤔

It's International Literacy Day! Traditionally, that means celebrating reading and writing ...but today we're talking digital and media literacy.

🤖 Spotting AI-generated content
Knowing when something's real, when it's been generated and why that distinction matters.

📱 Understanding algorithms
Recognising that what you see online isn't neutral, it's shaped by systems designed to keep you scrolling.

🔍 Fact-checking before sharing
Pausing to verify before hitting share, especially as misinformation spreads faster than corrections.

🧠 Reading between the lines online
Understanding tone, intent and context in a world of captions, comments and soundbites.

In a landscape that changes as quickly as social media does, being "literate" now means staying curious, questioning what you see and never assuming the algorithm has your best interests at heart.

07/09/2026

Comments could soon do a lot more than just boost engagement 💬

Instagram is testing a feature that lets advertisers turn a simple comment into an automatic, direct conversation. No extra clicks, no chasing a link in bio.

For businesses running ads, this could be a genuinely useful way to capture interest at the exact moment someone's engaged, then guide them straight into a conversation that can lead to a sale, enquiry, or booking.

Swipe through to see exactly how it works 👉

04/09/2026

What do we actually do at Social Soda? 🖤

We get asked this a lot, so here's the short version.

We're a social media agency based in Carlisle, helping brands grow through strategy, creativity and genuine connection. That means building tailored strategies, creating content that actually gets seen and running paid campaigns that drive real results, not just vanity metrics.

But it's not just about posting. We manage communities, track the data that actually matters and make sure your brand looks and feels consistent everywhere it shows up.

Basically, if it's social media, we've got it covered 👩‍💻✅

Address

34 Spencer Street
Carlisle
CA11BA

Telephone

+447879611587

Website

https://www.socialsoda.co.uk/

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