Bespoke Brands

29/05/2026

A lot of people underestimate the pressure many business owners are under at the moment.

When you’re responsible for the future of the business, even positive decisions can feel risky.

As business owners ourselves, we understand that.

New article:

I was reading a post recently from a business owner who had made the difficult decision to put their company into liquidation. What struck me wasn’t really the business itself, but the honesty behind what they were describing. The pressure, the responsibility, the constant feeling of trying to mak...

12/05/2026

More channels. More content. Less impact.

Modern branding often feels like scrolling endlessly through TV channels; lots of noise, very little worth paying attention to.

A few thoughts on why many businesses are spreading themselves too thin.

There are more TV channels today than ever before. Hundreds of them. Streaming platforms everywhere. Infinite choice, on-demand content, personalised recommendations and entire libraries available at the touch of a button. Yet somehow, most nights, people still end up scrolling endlessly, thinking:

11/05/2026

Has creative culture become content culture?

It increasingly feels like creativity is now judged more by how it performs online than by what it actually contributes in the real world.

A few thoughts on originality, imitation and the modern creative industry.

I sometimes wonder whether the design industry has become too accessible for its own good. That probably sounds elitist on the surface, and I don’t mean it in the sense that creativity should only belong to a select few. Some of the best designers, writers, photographers and thinkers came from unc...

28/04/2026

Ooo, look at our shiny new brand book and mission statement.

Will any of that actually bring in more clients?

Somewhere along the way, ‘branding’ stopped being about making your company recognisable and started being about producing documents nobody reads. These days, every business seems to believe they must have 60-page brand guidelines, a sweeping mission statement, a purpose, pillars, archetypes, pe...

15/04/2026

We get stuck more often than we admit.

In business, it’s easy to assume everyone else has it figured out. Clear plan, clear strategy, complete confidence.

But when you actually speak to people properly, you realise something reassuring.

Most of us are figuring it out as we go.

The difference is that some people are willing to ask.

Here's a short piece on why asking is often the simplest and most overlooked way to move forward.

We get stuck more often than we admit. At school. Driving somewhere unfamiliar. Running a business. Standing in a supermarket aisle, wondering where on earth they’ve moved the coffee. What’s the answer? Where am I going? What do I do next? And yet, so many people would rather stay silent than as...

03/04/2026

Most websites undersell the businesses behind them.

This was about fixing that.

A clearer structure, stronger visual storytelling, and a more considered user experience; all working together to better represent the quality on show.

02/04/2026

Quick question:

When something triggers marketing activity in your business, what do you start with?

If you answered anything other than strategy, this is for you.

The Business Owner’s Guide to Branding (when marketing hasn’t been a priority)

Quick question: When something triggers marketing activity in your business, what do you start with? If you answered anything other than strategy, this is for you. The Business Owner’s Guide to Branding (when marketing hasn’t been a priority)

21/03/2026

We don’t struggle to stand out because we lack ideas.

We struggle because we keep copying what’s visible.

It’s something I see constantly in business, but it goes far beyond that.

From branding to social media to everyday life, we’re becoming more synchronised than ever.

We’ve put some thoughts down on why that’s happening, and what to do about it.

Businesses ask me the same question over and over again: How do we stand out? What’s fascinating is that the question is often followed, almost immediately, by a suggestion that they’d like to do something similar to their competitors. A similar tone of voice, a similar visual style, a similar c...

17/03/2026

Our new website is now live.

It showcases a selection of the homes we’ve built across the South Lakes, including recent projects in Silverdale, Kendal and Burton-in-Kendal.

If you’re planning a new build, renovation or extension, feel free to take a look.

www.wilsonbuilds.co.uk

Please feel free to share this with your friends!

16/03/2026

Lance Corrigan, Creative Director at Bespoke Brands, was recently asked a series of questions about how the studio approaches branding and why its process tends to feel slightly different from many creative agencies.

It was a good opportunity to reflect on the way Bespoke Brands works and what matters most when helping clients develop their brand.

Read a few of those questions and Lance’s answers.

Lance Corrigan, Creative Director at Bespoke Brands, was recently asked a series of questions about how the studio approaches branding and why its process tends to feel slightly different from many creative agencies. It was a good opportunity to reflect on the way Bespoke Brands works and what matte