Lennie & Stan

10/05/2026

Most marketing audits focus almost entirely on numbers.

Numbers matter. Of course they do. But they only tell you what happened. Not why. Not what to do next.

That’s why we built the OCTOPUS method. Eight things to help understand your marketing.

Some of it is data. Some of it is honest reflection. No spreadsheets needed!

Read more > https://zurl.co/SGGqS

Founders and small business owners are like an Octopus… or at least we should be.

09/05/2026

When something isn't working, most people blame visibility.

So they aim to post more. Or try to get more views via ads. Generally, more noise. That must be it, right?

But often, the real issue is a lot earlier in the process than that.

If your messaging isn't landing, people can't explain why they'd pick you. So they don't. Or they keep asking the same questions. Or they stick around but never actually do anything.

That doesn't mean your business isn't good. It just means your words haven't caught up to what you actually do.

The good news? Messaging is one of the few things you can tweak for free.

If any of those seven signs hit a nerve, save this. You’re not alone.

08/05/2026

When was the last time you actually looked at what pops up for your website on Google?

Those little snippets are called your meta title and meta description. They can be the difference between someone clicking or scrolling straight past. They're a bit like the blurb on the back of a book. If it grabs you, you're in.

So if yours are out of date or just whatever Google automatically wrote for you, it's worth a quick refresh.

07/05/2026

PR sounds like something reserved for big companies with press teams. It isn't.

A mention in a local paper, a podcast interview, a collaboration with another small business - these all count as PR. And they build trust in a way paid adverts rarely do.

What's one place you'd love your business to be featured?

04/05/2026

"Marketing is really just about sharing your passion." - Michael Hyatt

We've seen a lot of small business owners get caught up in trying to sound "professional" or "strategic" with their marketing. And whilst there's a place for that, it's not usually what makes people remember you.

People wat to see genuine enthusiasm for what they do, why it matters, and who it helps.

If your marketing is starting to feel like a chore or a performance, this might be worth coming back to: what are you passionate about in your work? What lights you up when you talk about it? That's usually where the good content lives.

03/05/2026

Happy Wordsmith Day! ✍️ Here are three tiny tweaks that make a big difference to your writing!

Read it aloud. If you stumble over a sentence, your reader will too. So if it sounds weird out loud, change it.

Cut "just." It can sound apologetic. You need to be confident!

Start with them, not you. "You'll recognise this feeling" lands so much better than "We're excited to share..." Your reader wants to know what's in it for them, pretty much immediately.

So - which one are you trying today?

02/05/2026

Work with your natural rhythm, not against it

Forget the 5am club. When does your brain actually work?

Some of us get our best ideas at 10pm. Others need that first coffee to kick in around 10am. A few blessed souls actually are morning people (we're still suspicious).

We've seen too many business owners force themselves into "productive" schedules that fight their natural rhythm. The result? Staring at screens, producing nothing, feeling guilty about it.

Your creative peak is yours. Protect it. Schedule the boring stuff around it, not through it.

30/04/2026

How much are you spending in marketing to attract each potential customer?

Cost per lead doesn't have a universal right answer. It depends on how much each customer spends with you over time. But knowing the number gives you something real to work with when deciding where to focus next.

Have you ever calculated yours?

24/04/2026

Stuck on what to post? This one takes 10 minutes. 💡

The "something I wish I'd known sooner" post is one of the simplest pieces of content you can create — and it almost always outperforms polished promotional posts.

No photoshoot needed. No viral hook. Just a honest moment from your business journey that someone else needs to hear.

Swipe through to see exactly how to write it, then go post it today.

23/04/2026

Social media gets the glory. Email makes you profitable!

Of all the channels available to small businesses, email is the one that quietly holds everything together. It reaches people who've already said yes to hearing from you and that changes everything.

What's your current relationship with email marketing? Love it, avoid it, or haven't started yet?