21/05/2026
What does a mental wellbeing brand look like when it refuses to feel clinical?
BrainGym is designed to make brain health a normal, proactive part of everyday culture - but they needed an identity system that matched that vision.
We worked closely with the founder to define exactly how the brand shows up in the world. From the foundational mantra ‘Building resilience, together’ to an approachable, human-focused visual system, every element was built to give them a practical path forward.
👀 Full case study now live on our website.