11/09/2026
NEVER FORGET: For anyone visiting the DSD studio, it’s obvious how much I love the city of New York. Its awe-inspiring architecture, combined with its starring role in classic films such as Ghostbusters and Big, sparked that passion from an early age.
Today, we remember those who lost their lives on September 11th, 2001, following the horrific attacks a quarter of a century ago. We also remember the extraordinary resilience of New York and its people, and remain inspired by the way the city continues to rebuild, both physically and emotionally.
I recently watched a documentary on Netflix, Turning Point: Generation 9/11, which highlighted how, 25 years on, there is now an entire generation born after 9/11. For them, the events of that day are something they have only ever known through history lessons, documentaries and the stories of those who remember them.
As the years pass, 9/11 is gradually becoming history rather than living memory. That makes it all the more important that we continue to remember those who were lost, share their stories and ensure that future generations understand the significance of what happened that day.