DSD Essex

DSD Essex Dan Summers is an independent graphic design professional. Dan Summers Design is an innovative and dynamic graphic design agency.

Based in Chelmsford, we design for Essex and beyond! With fresh new design ideas and flawless execution, we work closely with clients and businesses to listen to their needs and suggest the best possible solutions to their graphic design and marketing material requirements.

PROTECT YOUR MARK: The ™ and ® symbols are often used interchangeably, but they offer very different levels of protectio...
17/06/2026

PROTECT YOUR MARK: The ™ and ® symbols are often used interchangeably, but they offer very different levels of protection for your brand name, logo or mark.

Any person or business can use the ™ symbol to indicate that a word, phrase or logo is being used as a brand identifier. While it doesn't provide the same statutory protection as a registered trademark, it signals your claim to the mark and may indicate that registration is planned or already underway.

Once your trademark is officially registered with the Intellectual Property Office (IPO) in the UK, you can use the ® symbol wherever the mark appears. With registration fees starting from £170, it's a relatively small investment for the legal protection it provides against unauthorised use. It also gives you the ability to license, franchise or sell your trademark as a valuable business asset.

BACK IN THE STUDIO: First day back in the studio today, and I’m still sporting my Village on the Curves wristband from t...
16/06/2026

BACK IN THE STUDIO: First day back in the studio today, and I’m still sporting my Village on the Curves wristband from the weekend. It’s always a special time at Le Mans with the Lycian Events Limited team, where I get to experience first-hand what the studio has been working on over the past six months, as well as start planning for next year’s events!

WORTH IT: As we head into the final hours of the 2026 Le Mans 24 Hours, it feels like the perfect moment to reflect on t...
14/06/2026

WORTH IT: As we head into the final hours of the 2026 Le Mans 24 Hours, it feels like the perfect moment to reflect on the transformation of Cafe Virage by Lycian Events.

Twelve months of planning and hard work have gone into bringing this vision to life. From the branding and expanded marquee footprint to the reimagined interior layouts, refreshed menu and executive chef, every detail has been designed to elevate the guest experience.

I’m incredibly pleased with how it has all come together, delivering a sophisticated, premium aesthetic that truly sets the tone for the future.

TIME FLIES: Already into our second day at the Village on the Curves at Le Mans courtesy of and the sun is shining brig...
11/06/2026

TIME FLIES: Already into our second day at the Village on the Curves at Le Mans courtesy of and the sun is shining bright! It’s fantastic as always to witness the previous 6 months hard work in the flesh. Seeing hundreds of guests enjoying their stay with a cold drink in their limited edition stealthy black 2026 drinks cup has been a highlight so far 👌🏻🧡💙

THE UPSIDE DOWN: An Ambigram is a visually symmetrical word that remains unchanged in its appearance when flipped or rot...
10/06/2026

THE UPSIDE DOWN: An Ambigram is a visually symmetrical word that remains unchanged in its appearance when flipped or rotated through 180°.

Raymond Loewy’s creation for French clothing brand Newman was one of the first commercially designed ambigrams back in 1969 and achieves perfect 180° rotational symmetry. It’s a fantastic example, standing the test of time almost 55 years after it’s release.

Tenuous link... The 1984 Le Mans 24 Hour racing-winning Porsche 956B sported an amazing Newman livery which for me is one of the iconic designs of the Group C era.

STUDIO CLOSED: The Studio will be closed from Wednesday 10th until Monday 15th as we make our way to Le Mans with . Back...
09/06/2026

STUDIO CLOSED: The Studio will be closed from Wednesday 10th until Monday 15th as we make our way to Le Mans with . Back in bright and early on Tuesday 16th June 2026.

BASIC: No fancy vinyl graphics for this years Le Mans road trip… simply ran out of time! Did manage to update the windsc...
09/06/2026

BASIC: No fancy vinyl graphics for this years Le Mans road trip… simply ran out of time! Did manage to update the windscreen 'event list' though 😉

EVENT READY: Guests of Lycian Events Limited have recently been receiving their event packs ahead of this year's Le Mans...
04/06/2026

EVENT READY: Guests of Lycian Events Limited have recently been receiving their event packs ahead of this year's Le Mans 24 Hours.

Sienna's elegant design, fast becoming her signature style, features an abstract graphic that flows from front to back, inspired by the atmospheric tyre smoke synonymous with endurance racing. A blue-to-green ombré effect runs throughout, representing both the June 24 Hours race and the July Classic event, allowing the folder to be used seamlessly across both occasions.

Produced in premium 350gsm silk artboard with a matt laminated finish inside and out, the A5 folders feature a generous 10mm capacity, providing ample room for tickets, vouchers and the ever-growing Event Guide while keeping everything neatly organised throughout the event.

STRETCHING: Hours upon hours go into the creation of a typeface, carefully refining the relationship between characters,...
03/06/2026

STRETCHING: Hours upon hours go into the creation of a typeface, carefully refining the relationship between characters, shapes and proportions. The same applies to logo design, where every element is crafted to work in harmony with the next.

Yet all that balance and precision can be undone in an instant by one of the most common design mistakes of all: the dreaded stretch!

SUPREME: Following a move from Essex to Surrey, electrical contractor Supreme Sparks required a new visual identity that...
02/06/2026

SUPREME: Following a move from Essex to Surrey, electrical contractor Supreme Sparks required a new visual identity that reflected the evolution of the business and positioned it to attract both high-end residential clients and larger commercial commissions.

The identity centres on a distinctive hexagonal motif, chosen for its associations with strength, efficiency and connectivity. Within the structure, the central forms create a refined interpretation of the electrical grounding symbol, subtly referencing the company’s commitment to safety, reliability and technical expertise.

The result is a modern, confident identity that balances professionalism with approachability, helping Supreme Sparks stand apart in a highly competitive sector while supporting its ambitions for growth.

The brand has been applied across a broad range of touchpoints, from digital communications and stationery to office materials and branded workwear, delivering a consistent and recognisable presence throughout the customer experience.

Address

2nd Floor, 78 New London Road
Chelmsford
CM20PD

Opening Hours

Monday 8am - 6pm
Tuesday 8am - 6pm
Wednesday 8am - 6pm
Thursday 8am - 6pm
Friday 8am - 6pm

Telephone

+441245890238

Website

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