Lucie Selby Design Services

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Lucie Selby Design Services

Creative Brand Specialist | Graphic & Web Designer, based in Colchester. I am a freelance designer based in Colchester.

I specialise in creating custom brand identities, websites and marketing materials that supports businesses to show up with confidence, professionalism & authority. I offer a range of design services to individual clients and companies to build upon and compliment your core marketing and creative strategies. Many of my clients now use LSDS as a remote creative department for their business. The co

re services I provide are Graphic Design, Stationery Design & Web Design. I'll provide a quote based on your brief requirement and always deliver an attentive and friendly service to see your visions become a reality. I have clients across a varied background and can position my design services to suit your personal brief, no matter how big or small.

18/05/2026

Joining the designer trend and pulling together some of my favourite logos/submarks from over the years…

Seeing them all stripped back to monochrome was actually a really good reminder that strong branding should still hold up without colour doing all the work.

What’s your favourite?? (Ps soz if yours isn’t here, I could’ve genuinely carried on for another 10 slides!)

15/05/2026

HookFest deserves a post directly from me, and it’s the kind of event Charlie and I needed, so we created it.

Not just because we needed it ourselves… but because we knew our small biz community needed it too.

This day is everything is about;

Connection.
Creativity.
Community.
Collaboration.

Every single person delivering a session or sponsoring the event has invested time into this community already. They show up, support others and they go all in. And we love being able to provide a platform for them to do their thing 💕

We’ve got the stunning exclusive setting of , yoga + soundbath from , beaded bracelet making with , vision boarding from and an incredible talk on “Permissions” from .counselling.

Add in a nutritious lunch, great coffee, genuinely brilliant people and the energy Hook events are known for… and it’s going to be SUCH a special day.

If you’ve been craving inspiration, connection and a day that actually fills your cup back up… this is your sign to come.

📍 4th June
⏰ 9:30–4:30
🥗 Lunch + refreshments included
🎟 £169 investment

Tickets close Thursday 21st May!

Link’s in bio or DM me if you’ve got questions. Charlie and I are so proud of this event. We’d love to share it with you! Xx

Amazing event sponsors:
✈️
🦶🏻
👓 .counselling
🏡

14/05/2026

“Don’t be a lady, be a legend.” — Stevie Nicks

Thought for the day: maybe the goal was never to fit neatly into expectations, soften your edges, or make yourself more palatable. Maybe it’s about taking up space, backing yourself fully, and becoming a boss in your own way.

I’ve always hated the word lady (it just makes me feel old 😂) but seeing this quote made me realise why- and maybe why singing along to Stevie Nicks & Fleetwood Mac became such a core childhood memory for me.

It’s the expectation attached to it- to be quiet, polished, agreeable.

I’d much rather be remembered for being bold, creative, passionate, and unapologetically myself.

That might mean I’m not for everyone… but that’s more than alright by me.

Cheers legends… have a great Thursday 💕🥂

📸

13/05/2026

When Kelly approached me to create the branding for her new cricket academy, I knew this was going to be something really special. Sports academies are something I’m really familiar with, so I was buzzing when she said let’s go!

As a professional player herself, her vision for KCCA was about so much more than coaching- she wanted to create an environment that feels elite, supportive and genuinely inclusive for the next generation of players.

The identity needed to capture the rhythm, movement and precision of cricket without feeling overly traditional or obvious. Every detail was designed to reflect progression, performance and purpose- building a brand that grows with and supports players from grassroots right through to elite pathways.

I can’t wait to see this one come to life across kits, socials and training spaces… this feels like the beginning of something really exciting!

Half-term camps are now bookable too, if you’re based around Essex, head over to Kelly’s Instagram page for more info.

My brand pics always:

24/04/2026

Well this was a bloody GORGEOUS project 😍☕️

When Josh & Sophie asked me to design their latest coffee shop branding, I couldn’t have been more delighted! Their vibe is sooooo cool- the aesthetic of their shops and the quality of food is next level, I’ve been a patron since they opened their first and so to be able to work on their BIG flagship .eeclub on the new Judd’s Place development was very exciting!

So think earthy tones, Dubai beach club, greenery on the walls, and natural materials. Add in the highest quality ingredients, lush tableware and lofty ceilings- and you’ve got the soon-to-open Cophee Club!

I can’t wait to see it open and branding implemented, this is defo just the beginning!!

When you’ve approached your branding with strategy, clarity and with personality, you’ve equipped yourself with an ability to tell your brand story powerfully. What do you think, will you be visiting??

27/03/2026

Bonsoir from my new corner of the world in Ipswich ✨

It felt like the perfect time to say hello, share where I am, and what’s unfolding behind the scenes.

I work with small to mid-sized businesses to design and evolve brands that feel aligned, elevated, and ready to grow. My goal is simple: to help you feel excited and empowered to talk about your business… having the confidence to explain why people should choose you.

This is my superpower. And when you work with me, you’re not just getting a designer, you’re gaining a creative partner and a cheerleader who genuinely wants to see you succeed.

A little life update too- branding availability is currently limited as I’m in the midst of a home renovation (did you know my degree was in interior design?!) alongside ongoing creative retainer work and commitments to The Hook.

If you’ve been thinking about refining your brand, May will be the next opportunity to work together.

I’d love to hear what you’re building 🙌🏻

📸

07/03/2026

Repping at the East of England Squash Gold tournament at Ipswich Sports Club 💪

Pretty cool tournament shirts this year, right?

Even better… all three of my kiddos are playing too, which makes it more special 😍

Good luck to everyone competing this weekend.
Hope you enjoy wearing the shirts as much as I did designing them 🙌🏻

02/03/2026

Brand glow ups hit differently when the energy matches the expertise.

Working on ’s refresh was such a good reminder of this.

I met Sadie on a photo walk (thank you & ), and within minutes you could feel it- her warmth, vibrancy & personality.

But her brand wasn’t fully carrying that same energy.
And when you’ve built a long, respected career, your brand should feel like a true extension of you.

So we didn’t reinvent… we refined.

• A more vibrant colour palette to reflect her personality
• An alternate inline logo for flexibility
• A custom brand pattern for packaging her photography products
• A script accent to bring in that human, personal touch

Plus a 20-page brand guidelines document so everything stays consistent, confident and clear going forwards.

Most rebrands don’t need a dramatic overhaul- they need alignment, a tweak, or a clearer articulation of what’s already there.

Once that reframe is created, it clicks; Clarity. Confidence. Momentum.

Sadie- thank you for trusting me with your evolution. What a career. What a next chapter 🙌🏻

26/02/2026

Strong branding isn’t just about looking cohesive… it’s about removing friction from your day-to-day decision-making.

When your positioning is clear and your identity is built strategically, hesitation is replaced with confidence. You’re no longer questioning every post, every visual, or every message. The direction is already defined. And that confidence is felt.

When you’re excited about your brand and certain in how you communicate it, your audience picks up on that energy. In the same way they sense uncertainty when something feels forced or inconsistent.

So, how does your brand feel right now- confident or cautious?

If it’s the latter, it might not be a motivation issue. It might be a clarity one.

My DMs are open if you’re ready to get started 🙌🏻

28/01/2026

Listen to Danielle (& Harry 😅) 🎶 we belong togetherrrrr 🎶😅

A gorgeous testimonial from after coming on one of my Canva courses. It’s so good to hear from other people, rather than just me telling you how good it is 😅

This is the last workshop in this format, so you must book on if you’ve been thinking about it. I know it’s hard to carve out the time and there’s always other things we can be doing- but this will mean you leave knowing Canva confidently, creating posts quicker and have that motivation & inspo to get on with all the things you keep putting off.

So join me on;
Monday 2nd Feb
10am-1pm

£135 + pastries & a hot drink

If you’ve been on one in the past- I’d love you to tag a business buddy who might benefit too. Only a few spots left!

Link in bio 🙌🏻🫶🏻

——————

Lucie Selby | Brand identity Specialist, Graphic Designer, Workshop Educator, Small Business Champion

Address

Chelmsford

Website

http://www.lucieselby.com/

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