Silver Agency

17/09/2026

What happens when a new brand positioning becomes more than just words?

For Finastra, Innovating Finance Together became a new platform built around partnership, trust and shared innovation.

Developed through global research, customer insight and Cylvy® market intelligence, Silver helped bring that positioning to life across brand, content, demand generation, events and sales enablement.

One clear story, connected across the customer journey, helping contribute to Finastra's strongest year of marketing-sourced pipeline to date.

WINNER Fin.Tech Marketing Awards North America
Best Integrated Multi-Channel Campaign

See the full story on our new website:
https://silver.agency/work

15/09/2026

Trust is the foundation of every meaningful relationship. Friendships. Partnerships. Families. Businesses. Brands.

As Alison Masters, CEO of Silver, often reminds us, "Brands aren't built by what they say. They're built by what they consistently do."

Advertising can introduce you.

Marketing can explain you.

But only trust turns a first purchase into a lasting relationship, a recommendation into an introduction, and a customer into an advocate.

That's why, at Silver, we believe every touchpoint matters. Every conversation. Every campaign. Every website. Every event. Every customer experience. Together they shape one thing: trust.

Because the strongest brands aren't simply recognised. They're relied upon.

Create the Belief®

12/09/2026

12/09/2026

Personalised isn't necessarily personal.

That distinction matters in ABM.

Our work with Dynatrace was built around creating genuinely relevant experiences for the people and accounts that mattered most; combining insight, creativity and precision to turn engagement into commercial opportunity.

The results speak for themselves.

Executive engagement increased. More meetings were generated. Win rates improved. And average deal size grew.

That's what happens when ABM becomes more than targeting.

Discover the Dynatrace story on our new website:
https://silver.agency/work

Winner: B2B Marketing Elevation Awards

11/09/2026

Today marks 25 years since the attacks of September 11, 2001.

We remember the 2,977 people who lost their lives, those who ran towards danger to help others, and the families, friends and communities whose lives were changed forever.

A quarter of a century on, we pause to remember.

10/09/2026

We’re delighted to have been shortlisted in the B2B Marketing Awards for Best Agency-Client Relationship, for our partnership with the incredible team at Finastra.

Over the years, the partnership has spanned teams, markets and many different bodies of work, from evolving Finastra’s brand positioning to bringing it to life through campaigns, content and experiences around the world.

We’ve been fortunate enough to pick up many awards along the way, but this feels a little bit different.

To be recognised not just for the work itself, but for the partnership behind it, means a huge amount.

Great work rarely comes from an agency or a client in isolation. It comes from trust, openness, shared ambition and a lot of brilliant people working together.

A huge thank you to everyone at Finastra who has trusted, challenged and partnered with us along the way, and to all the Silver team who continue to put so much into the relationship.

Congratulations to all the other shortlisted teams too. Looking forward to the awards night.

09/09/2026

What a summer at Silver. ☀️

From our Silver Summit at Wasing and celebrating two years as a B Corp, to launching Cylvy®, recognising 11 well-deserved promotions and bringing Me, Myself & AI to life with senior CMOs Vanessa Pringle and Karen Quinn; it’s been a summer full of energy, ideas and momentum.

We’ve also had plenty to celebrate, with award-winning work for Dynatrace and Finastra, and a new Silver website to boot.

Behind every milestone is a team of talented people who care deeply about what they do. A huge thank you to everyone at Silver, and to our clients and partners who make the journey possible.

Here’s to the next chapter. 🚀

Create the belief®

Corp

08/09/2026

Back in 2007, Apple redefined what a smartphone could be. Companies like Palm and BlackBerry had built remarkable products and loyal followings, but the market moved faster than many expected. As the smartphone evolved, customer expectations changed, and established players found themselves having to adapt to a very different market.

The lesson wasn’t about keyboards or touchscreens. It was about recognising when the world has changed, and having the courage to change with it.

We live in extraordinary times now, with technology, markets and customer expectations evolving at remarkable speed. For businesses, the challenge is not simply to keep up, but to understand what change means for their customers, their brand and their future.

At Silver, we help organisations navigate that change strategically, turning complexity into clarity and communicating what matters with confidence. Because when the world changes, the right message can help people understand what comes next, and believe in it.

Create the Belief®

05/09/2026

AI can create the appearance of an experience. But it cannot live it.

After judging the Event Photography Awards 2026, Silver’s Chair and Chief Creative Officer, Graham Dodridge: a street and professional photographer in his own right, and founder of the photographic charity Snap Foundation, reflects on why real photography is more valuable in an age of synthetic imagery.

AI can imitate an outcome, but it cannot bear witness. The judgement, sensitivity and instinct behind great photography remain distinctly human.

Read Graham’s article, The human stories AI can never replace:
https://silver.agency/the-human-stories-ai-can-never-replace

Visit Silver’s new website for more perspectives on creativity, technology, brand and human belief:
https://silver.agency

Featured photograph: Lewis Buncher – Shallipopi

As Silver’s Chief Creative Officer, and a street photographer in my own right, I was thrilled to be invited to join the judging panel for the Event Photography Awards 2026, culminating in last night’s ceremony at Central Hall Westminster. Photography has always played an important part in my lif...

03/09/2026

Ta-da. The covers are off.

Today, we’re proud to reveal the next evolution of Silver.

A more connected Silver, bringing together strategy, creativity, technology and intelligence to help ambitious B2B businesses see their markets more clearly, make better decisions and create work with greater impact.

Our new website is the shop window, but the real story is what has changed behind it: broader capabilities, deeper intelligence and a more agile way of bringing everything together around our clients.

From brand, campaigns and content to channel marketing, digital experiences, moving image and Cylvy® intelligence – it’s all designed to turn complexity into clarity and opportunity into growth.

Of course, we’ll continue to evolve our new site, and to share the stories of our fabulous people, wherever they are in the world.

Same belief. Greater possibilities.

Take a look: silver.agency

Create the belief®