The Storybox

The Storybox With experience in boutique hospitality and tourism marketing, The Storybox offers strategic marketing and implementation support services to our clients.

Results driven, our areas of specialisation are CRM Marketing, Partnerships and Campaign Management.

Learning about loyalty for independent hotels  .
17/10/2018

Learning about loyalty for independent hotels .

I recently stayed at a beautiful guesthouse on the west coast of South Africa on a  . It surprised me that although the ...
12/09/2018

I recently stayed at a beautiful guesthouse on the west coast of South Africa on a . It surprised me that although the quality of the bed linen, bathroom products and breakfast was all excellent, there wasn’t a host to welcome me or advise me on the best places to eat or to suggest things to do during my stay. and all that. Nor was there an honesty bar to allow me to enjoy a glass of wine or a cold beer on the outside deck while I read my book in the sun and enjoyed the gorgeous views. Aren’t these just some of reasons we choose small hotels and boutique guesthouses for our getaways ? For the personalisation ? And while everyone has different expectations, properties should aim to exceed them (or at least manage them) rather than disappoint guests.

30/08/2018

You and your squad could be cruising down the coast, meandering through the mountains or wandering through the wild on an epic South African road trip worth R80 000, as part of MotorHappy’s Ultimate Journey campaign.

Mondays...actually all mornings...should start with good coffee! Seek out local roastery gems like , artisan coffee air-...
27/08/2018

Mondays...actually all mornings...should start with good coffee! Seek out local roastery gems like , artisan coffee air-roasted in , which makes the world of difference to the coffee taste. The whole coffee experience is a personal one and is another way hotels and guest houses can really personalise a guest’s stay. Find out how guests like their coffee before their stay (medium, dark, spicy, chocolatey, fruity...with milk or without) and offer them a blend of coffee to suit their taste...in their rooms, with Rouxbean’s unique coffee angels, and at breakfast, with plunger or filter coffee. Check out Rouxbean, it’s seriously good coffee!

Do you have boutique shop at your guesthouse or small hotel ? Guests often fall in love with bathroom products, room sce...
23/08/2018

Do you have boutique shop at your guesthouse or small hotel ? Guests often fall in love with bathroom products, room scents, candles, bed linens, homemade jams and local art. A curated collection of local items for sale can be a valuable source of incremental revenue for your small hotel business.

Partner with suppliers to make these items available on property and via your website for the win...

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23/08/2018

Home Reservation Management The Reservation Cycle Training & Audits Generating Reservation Leads OTA Management Online Marketing About Blog Industry Specialists Contact KEY TAKEAWAYS: The dream stage of travel is heavily influenced by top of mind awareness mixed with a dash of ‘ I want to go where...

Marketing Tip  #3: Offer your guests room amenities that matter to them.  ! When it comes to bathroom amenities, guests ...
19/08/2018

Marketing Tip #3: Offer your guests room amenities that matter to them. !

When it comes to bathroom amenities, guests want high-quality soap, shampoo, and conditioner...and a generous amount too! But additional “his and hers” amenity options are a really lovely touch. What unique amenities do you offer ? Is it based on property location ? Beach vs City vs Country? Guest age ? Or a particular guest interest ?

One of the things we are so passionate about at The Storybox is guest experiences and collaborations. This weekend,  wel...
11/08/2018

One of the things we are so passionate about at The Storybox is guest experiences and collaborations. This weekend, welcomes a group of media to enjoy a “g&tea” weekend, in partnership with locally produced and .
@ The Light House Boutique Suites

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Cheltenham
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